Securing quality backlinks for your law firm website can significantly boost its SEO rankings and online visibility. However, link-building for law firms is not easy due to the high competition in the niche industry.
But, did you know?
Lawyers have specialized expertise, knowledge, and topical authority that put them in a highly advantageous position in terms of link-building. So, if you are one of them, let us tell you that building effective backlinks for your law firm site is possible if you follow the right strategy.
In this blog, we will share with you 10 proven link-building techniques that will skyrocket your law firm site’s SEO and audience reach. Also, there will be a bonus strategy that will help you win the link-building game, if implemented the right way.
So, read on to learn the benefits of law firm link-building, the prime characteristics of a good backlink, the 10 best link-building techniques, and some of the deadly mistakes to be aware of.
What is The Importance of Law Firm Link-Building?
Law firm link-building refers to the process of acquiring backlinks to your law firm website from other industry-relevant resources.
Now, before we discuss why it is crucial to boost your law firm site’s search engine rankings, it is important to know the reason for backlink acquisition. High-authority backlinks act as ‘votes of confidence’ from reputable websites that signal to the search engine that your site contains reliable, credible, and valuable information for the online audience.
So, when you acquire premium backlinks for your law firm’s site, they help your site appear as an authoritative source of information to the search engine.
Here are the benefits of securing premium backlinks for your law firm website:
Better SEO Rankings
When other industry-relevant sites link to yours, the search engine considers your law firm site to be highly credible. As a result, it starts to feature your site at the top of the SERPs.
Increased Online Visibility
As your law firm site gets featured at the top of the SERPs, online visitors find it easily, leading to better audience engagement.
Established Brand Awareness
With more and more people landing on your website, you will experience a huge increase in organic traffic. And, we all know, more referral traffic means improved brand exposure and awareness.
Enhanced Niche Authority
Backlinks to your law firm website from the top-ranking industry sources signal to the search engine that your content is authoritative in a specific field. This leads to an already established brand reputation and helps your unique brand voice reach the right target audience base.
Improved Trust & Credibility
When you secure backlinks to your law firm website from authoritative and relevant industry sites, it helps you build trust with your potential leads. This results in improved brand credibility, driving more qualified leads and business revenues.
What Makes Backlinks Great for Law Firms?
Now that you know why you should get backlinks to your law firm site from real authority sites in your industry, let’s discuss what types of backlinks you should aim to secure.
Site Authority
Target websites with a high Domain Rating and authority score for backlink acquisition. It is because, when an authoritative website links back to your law firm website, the search engine starts to consider your site as a trustworthy source of information, leading to higher SEO rankings, online visibility, and increased organic traffic.
Contextual Relevance
When you acquire backlinks from industry-relevant websites, you ensure a greater user experience for the target website’s audience. Chances are high that they will find your content useful because your webpage content is relevant to that of the linked website. It will lead to increased average time spent on your website and low bounce rates, improving your site’s search engine performance in the long run.
Backlink Profile
Always analyze the backlink profile of the target websites before you reach out to the site owners for backlink acquisition. A solid backlink profile ensures the quality of the backlinks secured for your law firm website.
When your target website has backlinks from the top-ranking industry websites, it goes without saying that the search engine considers it a credible source of information, highly valuable for backlink placements.
Suitable Anchor Text
Linking your website to the right anchor text on the target website increases the effectiveness of the backlinks to a great extent. Selecting the right anchor text signals the search engine about the contextual relevance between your webpage and the linked one. Also, it improves the user experience of the target audience as they get a clear understanding of the context even before clicking the link.
Huge Organic Traffic
Always aim to secure backlinks on relevant websites with a huge organic traffic. This way, you will reach out to a larger audience base and your law firm will get the much-needed brand exposure, leading to increased qualified leads.
Content Quality
Websites with high-quality content are valuable resources to acquire backlinks from because the search engine considers them highly credible. Also, the great content provides the audience with significant user value, leading to improved niche authority, ideal for backlink placements.
So, always make sure that the target website posts relevant and high-quality content before placing links back to your site.
How to Build Backlinks for Your Law Firm: 10 Best Strategies
There are a number of ways to build premium backlinks for your law firm. You might have heard about some of the link-building strategies, such as fixing broken links, resource page listing, reclaiming lost backlinks, guest posting, niche editing, creating linkworthy assets using the skyscraper technique, etc.
All the strategies mentioned above are some of the most common ways to build backlinks. However, when it comes to building backlinks for your law firm, you need to follow a slightly more strategic approach.
So, let’s discuss 10 backlink-building strategies that will boost your law firm’s awareness, authority, credibility, and traffic conversion.
1. Citation Directories
This is relatively simple!
Let us tell you why..
There are popular legal directories available online, such as FindLaw, Lawyers.com, Avvo, Justia, Martindale-Hubbell, and Google Business Profile.
All you need to do is to enlist your law firm’s details on one of such online directories. It will help you establish a strong online brand presence and boost your law firm site’s rankings on the local SERPs. As a result, your law firm will build trust with your target leads in the long run, resulting in improved credibility and brand authority.
Here are the steps to follow for link-building:
- Search for reputable online legal directories that are reliable and have a strong Domain Authority.
- Get your law firm listed on these platforms by adding accurate details such as Name, Address, Phone Number (NAP), business description, expertise, and practice areas.
- Now, make sure that all the business details you have provided across all the directories are genuine, up-to-date, and credible.
- Monitor your law firm citations regularly to identify inconsistencies.
- Remove outdated data and add updated business information.
Bonus tip: Consider the local online directories and community resources if you want to get more foot traffic to your law firm. Also, it helps you reach out to the local qualified leads in a specific geographic location.
These citations increase your brand reputation and awareness across the internet, driving more organic leads to your website.
2. Scholarship Programs
Offering scholarships is a great way to build a community and establish a strong brand reputation that will help you get premium backlinks from industry leaders.
By arranging for scholarship programs in educational institutions, you can draw the attention of law students and industry influencers. This ensures enhanced audience engagement and improved online visibility & awareness of your law firm, leading to premium backlink acquisition.
This is how you can implement this link-building strategy:
- Start by determining the scholarship amount.
- Create a dedicated webpage with all the details about your law firm and the scholarship program.
- Make sure you mention the eligibility criteria, application process, and selection procedure on the web page.
- Next, connect with reputable law universities and colleges to build awareness about the scholarship program.
- Also, enlist your scholarship details on local directories and promote this program on relevant social media forums.
- Encourage more students to apply for the scholarships by leveraging your social media contacts.
- Now, create content for your law firm site based on this scholarship program.
However, consider a few aspects to make your scholarship program even more successful. For example, be specific to your industry or area of practice when arranging the program. Also, try to reach out to reputable law colleges and universities consistently to ensure greater success.
Most importantly, make sure that your scholarship program complies with all the legal aspects, laws, rules, and regulations to avoid any disputes in the future.
3. Be Active on Reddit
Reddit is one of the leading online forums nowadays that encourages valuable discussions on several topics. Due to the user anonymity, the conversations on this platform are unfiltered, which boosts its authenticity and credibility.
Since it is a community-driven content-sharing platform, you can also join industry-relevant discussion forums to talk about your legal expertise and interact with others. This way, you will reach out to a larger audience and get attention from the industry leaders, leading to high-quality backlink acquisition.
So, how to do it?
- Join Reddit by creating your own account
- Identify subreddits sharing legal advice, insights, questions, and answers
- Participate actively in group discussions or Q&A sessions
- Share your thoughtful opinions on a specific topic
- Add links to your website or webpages in your answer, if contextually relevant or useful for the readers
That’s it.
If your site’s content is helpful, informative, and valuable, it will get natural backlinks from authoritative websites.
However, try to engage more with the other Reddit users, and instead of focusing solely on promoting your law firm, try to add real value to them.
To be precise, focus on relationship building because there is no better way to earn backlinks from influencers than building trust with them.
4. Post Legal Articles
Well, it is more like guest posting, but with a more specific approach.
The strategy is all about writing informative legal articles and posting them on authoritative and industry-relevant websites. This link-building technique is particularly helpful for law firm link-building because it boosts your site’s online visibility and niche authority.
Here is the detailed link-building process:
- Create high-quality content on various research topics in the legal niche. Try to keep it authentic, engaging, context-relevant, and data-rich for maximum user benefit.
- Target reputable legal websites and publications with high organic traffic and Domain Authority, and reach out to the site owners.
- Look for guest posting opportunities and explain how your articles will improve the overall user experience.
Sounds easy, right?
So, when you post your articles on another reputable website, you tap into the larger audience base, leading to enhanced brand exposure.
This is so far one of the easiest ways to secure backlinks to your law firm site on highly authoritative websites. However, do not forget to get your site listed on the legal directories to earn natural backlinks because online directories link back to valuable content resources on the internet.
Here are some tips for successful guest posting:
- Create informative legal content regularly
- Be consistent in your outreach efforts
- Do not get discouraged if you face rejection
- Focus on relationship building with legal professionals
| Pro tip: Include a precise note explaining yourself and your legal expertise in the footnote of the guest post article. The author bio is an excellent anchor text to add a link back to your law firm website. |
As long as you prioritize quality content creation, personalized influencer outreach, and building industry relations, you are on the right track.
Who knows?
Today’s efforts might secure premium link-building opportunities for you in the future.
5. Review/Case Studies
Online businesses highly rely on value exchange.
So, when you write reviews for specific legal services that have benefited you in some way or the other, chances are higher that the authority website will link back to your law firm.
After all, who does not want social proof?
Similarly, write about how your legal services have helped your clients and feature these case studies on your law firm website. Also, you can promote your services on relevant social media platforms and add links back to the case studies featured on your site.
Follow these steps to secure backlinks using this strategy:
- Connect with reputable legal advisory service experts or companies through personalized emails
- Look for the review section and leave positive feedback
- Clearly mention their Unique Selling Proposition and the user values they have offered you
- Now, add a link back to your law firm website’s landing page
If your review is helpful for their brand image, the site owners will credit your efforts by adding a link back to your law firm website.
6. Join Podcasts/Legal Associations
This is a tried and tested link-building strategy for law firms.
Participating in legal associations or joining podcasts offline or online will significantly boost your law firm’s online visibility. It not only boosts awareness for your law firm website but also improves its niche authority and reputation.
When you join podcasts or legal associations, your law firm gets exposure to a larger audience, including the top legal advisors. This will help you secure premium backlinks from the leading legal advisory websites.
Wondering how this strategy works?
- Join legal associations and get your lawyer profile listed on their online directories
- Take part in podcasts that discuss legal issues and their potential solutions
- Add a link back to your law firm’s site on the association’s website
All these strategies will earn you high-quality backlinks for your law firm website, resulting in increased online presence, insane referral traffic, and more qualified leads.
Here are some tips for effective link-building:
- Update your profile on the legal association’s website
- Ensure that your profile details are accurate and genuine
- Be active on community forums, events, & social media platforms
- Use tools such as Google Analytics to track site traffic and conversions after profile listing
The key to link-building success using this technique is to connect with reputable legal professionals and grow your industry network. Also, invest your efforts in ethical link-building practices to ensure real SEO results for your law firm website.
7. Participate in Q&A Forums
This is one of the easiest ways to build backlinks for your law firm.
WHY?
Because you do not need to invest your time and efforts in content creation, strategy outline, or influencer outreach.
All you need to do is answer legal questions and interact with others.
Here is the detailed process:
- Join some of the reputable legal forums such as Slack, Clio, Mumsnet, etc.
- Participate in relevant group discussions and share your thoughts about a particular topic.
- Answer the users’ queries accurately.
- Provide the users with genuine information, and try to add reports in support of your answer.
- Ask your own questions and try to engage users as much as you can in the group discussion.
When you actively participate in Q&A sessions on various legal forums, the members, including the industry leaders, know about your law firm’s existence. Gradually, when you start to answer the queries, they learn about your legal expertise, earning your law firm trust and credibility.
The improved awareness and reputation of your law firm website result in natural backlink acquisition from the top legal advisors and professionals.
8. Be A Resource Hub
If you are tired of reaching out to legal professionals for backlinks, then this strategy is for you!
Instead of putting in outreach efforts, be that credible source of information that every industry leader would love to link to.
Though the process seems difficult, following just a few simple steps will get you sorted.
Here are the right steps for implementing this strategy:
- Research well and select a few relevant topics or queries that you can address well
- Draft informative blog posts, articles, and guides discussing one of these topics
- Create dedicated resource pages on your law firm website and publish your content
If your content provides the site visitors with valuable legal information, your site will naturally attract backlinks from the leading legal web resources.
However, try to include case studies in your answers to common legal queries for improved credibility and reliability. Also, actively participate in online communities and share your thoughts about important legal matters.
This is the best way to get noticed by the industry leaders without actively promoting your brand. So, try to offer unique insights into legal affairs through linkworthy content creation on your law firm website and get high-quality backlinks.
9. Contribute to Roundup Posts
Roundup posts compile valuable information, expert opinions & thoughts, and links to various authoritative sources in one place. So, when you respond to relevant roundup posts, it helps you build industry relationships, securing potential backlink opportunities.
How to implement this strategy?
- Search for relevant roundup posts on Google by using specific keywords such as ‘best lawyers in [your town]’ or ‘the best law firms in [your country], etc.
- Once you find a relevant post, analyze its content to verify if it aligns with your legal practices.
- Make sure that the target audience will find your information helpful.
- Start responding to the queries as well as you can. Try to include authentic information, data analysis reports, and social proof in support of your answers.
- Do not forget to showcase your expertise and knowledge in a specific area while sharing your opinion and thoughts.
- Add a link back to your law firm website if that fits into the context, and include a proper Call To Action for more click-through rates and audience engagement on your site.
Try to be precise and clear while responding to the roundup posts, and build trust with your audience by bringing the success stories of your law firm into the spotlight.
Remember, the key to success with this link-building strategy is to establish your brand reputation by highlighting how your law firm helped your clients by offering the right legal services and advice.
10. Leverage Press Releases
Issuing well-crafted press releases about your new practice areas, case studies, and significant hires will improve your law firm’s awareness and earn you premium backlinks from authoritative sources.
Chances are higher that the press releases will get the attention of the leading industry journalists and bloggers. They will publish your story on popular publications, news websites, and media outlets, earning your site valuable backlinks to your law firm site.
Steps to build backlinks using this strategy:
Step 1:
- Create insightful press release content that will add real value to your potential leads
- Include your unique perspectives, data analysis reports, and thoughts on legal issues
- Emphasize your law firm’s success stories and your legal expertise
- Include a link back to the relevant webpages on your law firm site, such as case studies, landing pages, etc.
Step 2:
- Identify relevant publications, websites, and journalists’ forums that post content about legal affairs and issues
- Connect with the bloggers, site owners, and journalists personally through email and grow your industry network
- Use a popular & reliable press release distribution service and target reputable media outlets to reach out to a wider audience
If your press release content is of high quality, reputable publications or news reporters will link back to your site as an authoritative source of service or a credible information hub.
5 tips to secure premium backlinks to your site:
- Join popular HARO alternatives such as Qwoted, JustReachOut, SourceBottle, ProfNet, Pitchbox, MuckRack, etc.
- Ensure that your press release content and the distribution methods align with the latest link-building guidelines
- Instead of promoting your law firm actively, focus on sharing the success stories of your law firm. Explain how your legal services and advice helped your clients
- Join local events, charity programs, or sponsor scholarship programs to be the talk of the town
- Be transparent about your involvement in relevant events, programs, and projects
The secret to link-building success lies in adding value to your users in any form and targeting the right platforms to promote your legal services.
Simply make sure that you follow an ethical link-building practice for premium backlink acquisition, resulting in improved search engine rankings, organic traffic, brand awareness, and authority.
| Bonus Strategy: Publish A Book  Did you know? Publishing a book on a specific and niche-relevant topic is an outstanding strategy to build high-quality backlinks. How? Let us explain: * Research about a particular niche topic * Write a book with authentic information * Add relevant data analysis reports, case studies, or advice * Promote your book actively on social media platforms, leading publications, and websites Publishing a book on legal matters showcases your expertise in the relevant niche. Also, when you mention your law firm and the services you offer, more and more people will learn about it. Your success stories will build trust with your target audience. With improved brand credibility, authority, awareness, and exposure, your law firm website will get attention from the top legal professionals, earning your site high-quality backlinks. 5 types of publication formats to focus on: 1. Ebooks for cost-effective production and distribution online 2. Physical books for better reviews and availability in libraries 3. Guides for user benefits and easy online marketing 4. Case studies to explain your real-world experience 5. Textbooks for academic purposes, students, and researchers Are you wondering how to promote your book? Let us share some ideas: * Guest posting * Social media platforms * Reddit Community forums * Digital PRHARO * Legal directories Also, make sure that you partner with other lawyers, legal professionals, or advisors, and community members to grow your industry network. Most importantly, join online forums and group discussions to share your own journey as an attorney, the services your law firm offers, and how you look forward to helping people with your knowledge and expertise. If you successfully boost your law firm’s reputation and credibility, not only will you get more qualified leads, but also, the top-ranking industry sources will link back to your site. |
What Are The Costly Link-Building Mistakes to Avoid?
It is time to implement these link-building strategies!
However, before you start building backlinks for your law firm website, it is better to be aware of the major red flags that might cost you severe Google penalties.
So, let’s get into the details.
1. Say ‘NO’ to Black Hat Technique
The search engine is exceptionally well at identifying the purchased backlinks or free links acquired from link firms and PBNs. These link schemes are not just ineffective in the long run, but also highly detrimental to the SEO health of your law firm website. Instead, build relationships with the legal experts and focus on offering real user value.
2. Unnatural Backlink Profile
Securing multiple backlinks from a single source or too many backlinks from highly authoritative websites appears suspicious and manipulative to the search engine. Instead, target websites with different authority scores or Domain Ratings and acquire one or two backlinks from a single authority source.
Get The Best Backlinks for Your Law Firm Site
Effective link-building will drastically boost your law firm site’s online presence, awareness, and authority. To be precise, backlinks from highly authoritative industry resources will signal the search engine that your site is credible, reliable, and contains valuable legal information for your site visitors.
So, try to grow your industry network actively and be consistent in your outreach and link-building efforts.
If you own a law firm of your own, it is always better to outsource your link-building tasks to a specialized agency like ours. We will secure high-quality backlinks for your business website so that you can focus on your core competencies and services.
The law firm industry is highly competitive. So, do not leave your business growth to chance. Invest your resources and efforts to secure high-quality backlinks for your law firm site and dominate the SERPs today.
It is high time to focus on healthy relationship building with the legal professionals, adding value to your users, and strategic link-building to ensure sustainable SEO growth for your law firm.
Frequently Asked Questions
Q1. How to build links for a law firm’s website?
Ans: To build effective backlinks for your law firm website, focus on quality content creation, community involvement, and relationship building with the legal professionals. Some of the best strategies for backlink building are guest posting, leveraging digital PR distribution services, and promoting your site’s content on popular social media platforms.
Apart from these, you can try out some of the common link-building methods, such as broken link-building, reclaiming lost backlinks, getting your law firm site listed on the popular legal directories, etc.
However, when it comes to law firm link-building, it is better to move ahead with a strategic approach. The key to success is definitely earning the trust of the audience and building brand credibility & authority by sharing your law firm’s success stories.
Some of the best ways to promote your legal services are joining Reddit, arranging for scholarship programs, contributing valuable articles on roundup posts, joining legal associations, participating in Q&A forums, publishing books, etc.
Remember, adding value to your audience will boost your law firm’s awareness and credibility, earning you high-quality backlinks from industry leaders.
Q2. What type of content should I create to build backlinks for my law firm site?
Ans: To build backlinks for your law firm website, try to create content with valuable legal information. Discuss common legal issues and affairs, draft guide articles to compile the probable solutions, and create informative articles that educate the common people.
Include case studies, detailed data analysis reports, infographics, etc., in your content. Focus on creating linkable assets for your law firm website that improve the overall user experience on your site.
Q3. How to build free backlinks for a law firm website?
Ans: There is no shortcut to building backlinks for your law firm website.
The one and only strategy that can earn you premium backlinks from reputable and authoritative websites is high-quality content creation. Create unique content discussing legal affairs and include detailed case studies, research findings, answers to common legal questions, and insightful guides that educate and inform your audience the right way.
Now, promote your content on social media platforms, community forums, and relevant publications. Also, participating in Q&A forums, joining legal associations, podcasts, and collaborating with other industry professionals and educational institutions will help you boost the awareness and credibility of your law firm website.
In short, create informative and valuable content on legal matters and actively promote it on relevant platforms to attract natural backlinks from authoritative industry resources. Connect with the top legal advisors and practitioners through personalized emails and grow your industry network to earn backlinks faster.
However, never fall into the trap of backlink acquisition from link firms and PBNs. They might boost your law firm website’s performance on the search engine, but would prove to be detrimental for its SEO health later, leading to severe penalties or Google unindexing.
Q4. Do backlinks work for law firm websites?
Ans: Yes!
In fact, link-building is crucial for the SEO success of your law firm website.
Backlinks from quality sources will not only boost your site’s SEO score but also improve site credibility and authority. With more high-quality backlinks pointing to your site, the search engine will consider your law firm website a highly reliable source of information. As a result, it will feature your site at the top of the SERPs, boosting its online presence and visibility.
The increased online presence results in huge referral traffic to your law firm website, potentially boosting the rate of conversion, sales, and revenues. So, focus on acquiring high-quality backlinks for your site from relevant industry sites with high Domain Authority & rating, and take your business to the heights of success.
Q5. Is link-building legal for law firm websites?
Ans: Yes.
Link-building for your law firm site is legal as long as you follow ethical backlink-building strategies.
In fact, link-building is crucial to boost your site’s awareness, online presence, credibility, and authority. Backlinks to your site from reputable sources result in improved search engine rankings and increased referral traffic, leading to enhanced trust and awareness.
However, make sure that your link-building practices align with the latest Google guidelines. For example, avoid acquiring backlinks from low-authority and spammy websites such as link firms & PBNs. Also, reach out to authoritative site owners for high-quality backlink acquisition.
So, avoid implementing black hat link-building techniques and do not buy backlinks from random sources. Instead, reach out to the popular legal experts and build relationships with them. If you have great content on your site and you offer reliable legal services, the industry leaders would love to link back to you.
Q6. How to grow my industry network as a lawyer?
Ans: As a lawyer, you have a distinct advantage in growing your industry network that others don’t.
It is your knowledge and legal expertise that will help you connect with the top-ranking legal experts personally.
The best way to reach out to the top legal advisors is to leverage social media platforms. Also, join industry events, community forums, and legal associations. However, the easiest way to connect with alumni is to attend conferences specific to your practice area and join relevant conversations for knowledge exchange.
By maintaining regular contact with the industry leaders and sharing your valuable opinions and advice on specific legal affairs, you build trust with your audience. Also, it helps you in showcasing your legal expertise and offering real value to your users. This will eventually help you to establish yourself as an expert authority in the legal niche, making your industry network stronger every day.
