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Selling or purchasing new properties is not a big deal these days!
Thanks to online marketing.
Around 95% of people across the world search online to purchase new homes and sell their old ones. Real estate brokers have made the task even easier by creating their own websites where potential buyers and sellers can access everything or finalize deals with just a click.
However, due to the lack of necessary skills for site optimization and the heavy competition in the real estate niche, a large portion of the budding websites go completely unnoticed.
Moreover, 75% to 95% of the online audience does not visit beyond page 1 of the SERPs, making it more difficult for real estate site owners to reach their target audience despite having a well-maintained website.
If you are one of them, don’t worry. Link building for real estate websites can significantly boost your brand awareness and organic traffic to your site.
But not all backlinks are good for your site. In this blog, we will share 7 proven strategies to build backlinks to your real estate website. Also, we will talk a bit about the importance of backlinks, the challenges you might face along the journey of link-building, and discuss whether real estate link-building is still relevant or not.
So, keep on reading.
High-Quality Backlinks: Making Real Differences in SEO Rankings
Backlinks are links to your website from other sites, specifically inbound links, crucial for SEO.
High-quality backlinks work like direct recommendations of your business by the most reputable industry leaders. For example, let’s assume you own a start-up business. Now, high-quality backlinks might get it endorsed by Forbes, suggesting the credibility of your entrepreneurship.
Now, here lies a big question!
What makes a backlink truly authoritative and high-quality?
Below are some of the aspects of high-authoritative backlinks.
➡Relevance Plays The Lead Role
When you link your site to a relevant resource, it signals the search engine that your site contains valuable information for the audience of the target websites. This results not only in better user experience and increased referral traffic to your site, but also leads to improved search engine rankings and online visibility.
➡Prioritize Authority More Than Anything
When it comes to placing backlinks to your site, check the authority score of the target website. You can use tools such as SEMRush, Ahrefs, or MOZ. Backlinks acquired from authoritative industry resources tell the search engine that your site also has authority in the relevant niche because a reputable and credible resource has linked to it.
➡Don’t Chase A Single Website
A large number of backlinks from a single website seems unnatural to Google. Chances are high that the search engine will consider such link-building practices manipulative and suspicious, resulting in deindexed websites and search engine penalties. Instead, target multiple websites for a diverse and natural backlink profile of your website without the risk of search engine penalties.
➡Natural Placement is The Key
Backlink placement should always be natural and not forced.
The audience of the target website should never feel like the anchor text within the hyperlink leading to your site is irrelevant, absurd, or misleading. Selecting the right anchor text is crucial for a natural placement of the backlinks that quickly provides the users with a clear idea of the content that will appear on clicking the hyperlink, without interrupting their user experience.
Is Link-Building for Real Estate Still Relevant in 2025?
Link-building is not just relevant, but also crucial to boost the search engine rankings and online visibility of your real estate websites.
Below are some of the benefits of strategic link-building:
☑ Secure Higher Spots on The SERPs
Backlinks from reputable and credible industry resources indicate the reliability of your site’s content to the search engine, resulting in higher website rankings.
☑ Get A Huge Referral Traffic
Placing backlinks to your website on authoritative and relevant sites in your industry will boost awareness of your real estate site, generating insane referral traffic to it.
☑ Build Trust with Your Leads
Backlinks from credible industry websites increase brand reputation, and your target audience will start believing you as a thought leader due to your expertise and knowledge in real estate. This will result in improved brand credibility and more lead generation.
☑ Reach Only Qualified Leads
High-authority backlinks to your real estate website not only help you connect with more qualified leads on a personal level but also, country-specific links optimize your site for local SEO, resulting in enhanced search engine rankings of your site
☑ Beat Your Industry Rivals
Real estate backlinks help you get a solid edge over your business competitors by boosting your site’s online presence, authority, and referral traffic.
☑ Dominate Local Search Engine Results
Backlinks to your real estate business site build trust with your local audience and strengthen your brand reputation. This leads to enhanced rankings of your site in local search engine results.
7 Proven Techniques to Build Real Estate Backlinks
Acquiring backlinks for your real estate websites is not easy.
However, here are some of the best link-building techniques that work and boost your site’s business reputation and niche authority.
1. Leverage Industry Network/Brand Partnerships
Connecting with other professionals associated with the real estate industry, such as brokers, agents, mortgage lenders, etc., is a great way to ensure a larger brand exposure. Join social media forums, community groups, business events, industry publications, webinars, or podcasts to showcase your knowledge and expertise in the real estate niche and build genuine relationships with industry owners. This will help you acquire high-quality backlinks from the most valuable industry resources.
2. Linkable Asset Creation through Skyscraper Technique
This strategy works great because you focus on creating informative blogs, videos, and infographics on relevant topics that are better than the already existing content available on the internet. Start off by analyzing the content on the top-rated industry sites, choose a particular topic such as the role of realtors, mortgage options, etc, research, and develop a better version. Now, reach out to the website owners linking to the original content and politely ask them to link back to your content for improved user experience.
3. Targeted Outreach to Industry Leaders
The secret to success with this strategy lies in identifying the most reputable real estate platforms, site owners, bloggers, and influencers. Analyze your competitors’ backlink profiles to know the best industry resources, reach out to them with a personalized pitch emphasizing your niche expertise, and ask them to link back to your business site for improved audience experience.
4. Focus on Improved User Experience with Link Magnets
Link magnets are unique tools that offer brilliant user value, such as property value estimators, mortgage calculators, market analysis reports, real estate trends reports, and even a high-quality video that showcases real estate properties. These are outstanding elements that can instantly make your site’s content link-worthy because they offer potential buyers and sellers some real insights into the property and payment details.
5.Niche Edits for Faster Link-Building & Quick Results
Start by finding some of the top-ranking websites in your niche and analyzing the type of content the site owners link to. Now, create informative blogs, articles, videos, images, infographics, tables, reports, or charts, and reach out to the site owners and bloggers with a customized pitch. Explain why your content is a valuable asset and ask them to add a link back to your site within the existing content on their websites. However, make sure you select a relevant and appropriate anchor text for link insertion.
6. Local Media Outreach for Enhanced Neighborhood Authority
Did you know?
Engaging with local communities can significantly boost your site’s rankings in the local search engine results. If you want everyone around you to know about your real estate business, get your business site listed in the local directories and featured in the local news sites or online publications. Also, connect with local bloggers, & influencers and collaborate with them to raise awareness for your business. This will help you attract the biggest personalities in your niche and help you secure premium backlinks.
7.Hire A Specialized Link-Building Agency
If you want to focus on your core business, we can help you with link-building. With our link-building services, you will get access to high-quality industry backlinks without hiring an in-house team. Our 7+ years of link-building expertise, solid industry network, and unmatched outreach & negotiation techniques will ensure high-quality backlink acquisition for your website.
3 Challenges of Real Estate Link-Building
✔Highly Centred on Local Searches
The potential buyers and sellers are interested in real estate properties within a particular geographic area, and this makes it crucial to secure backlinks from local industry resources and boost the site’s rankings on the local search engine results.
✔Hyper Competitive Industry Niche
Business owners face fierce competition in the real estate niche, making it difficult for them to increase their site’s visibility on the search engine and reach out to the qualified target audience.
✔Slower SEO Growth Than Expected
Real estate business sites manage to get only a few high-quality backlinks due to the severe industry competition, constantly changing Google algorithms, and complicated customer journeys leading to slow online business growth.
Track Your Backlinks for Effective Real Estate Link-Building
Acquiring mere backlinks will not help you until you know how they are performing.
To ensure the best results, monitor your site’s authority score and the number of keywords ranking on the search engine regularly.
If you want to boost the online visibility of your real estate business website and drive more qualified leads, building backlinks for your site is crucial. Backlinks from real authority resources will not only boost your site’s reach but also enhance brand credibility and authority by improving its rankings in the local search engine results.
So, it is time to get real success with your real estate business.
Stop running behind paid advertising. Instead, work towards building a natural and diverse backlink profile by connecting with multiple industry leaders, and watch your business grow.
Frequently Asked Questions
Q1. How long will it take to see results from link-building for my real estate websites?
Ans: Backlinks acquired by link insertion and guest posting will deliver results within 3 to 12 months. According to a few studies by Moz, many real estate websites have seen a major improvement in their Domain Authority just by securing 10 high-authority backlinks. However, the exact timeframe might vary sometimes, depending on the authority of the backlink resources, selected anchor texts, content relevance, and the organic traffic to the target website.
Q2. How many backlinks should I build for my real estate site?
Ans: To ensure measurable online growth for your real estate business website, it is important that you focus on high-authority backlink acquisition. Even if it takes time, 3 high-authority backlinks are always more powerful than 100 backlinks secured on spammy sites or resources with a poor authority score. So, it is better that you build a diverse and natural backlink profile for your site by acquiring a limited number of high-quality backlinks instead of securing multiple low-quality backlinks from a single website.
Q3. What should be the link-building budget for real estate websites?
Ans: Link-building is an ongoing project, and it does not work like magic. It takes time, and usually, link-building agencies charge around $1000 to $10,000, depending on the complexity of the project, the number of backlinks you want, and the market competition. However, if you are looking for quality backlinks at a reasonable rate, have a look at FastLinky’s pricing plans. FastLinky offers managed link-building, guest posting, link insertion, and high-authority link-building services starting from just $399.
Q4. Is it possible to boost my real estate site’s online presence just by building backlinks?
Ans: Building backlinks plays a crucial role in boosting the online visibility of your real estate website. They help you build trust and credibility with your potential leads and improve your site’s niche authority. Acquiring high-quality backlinks from authoritative industry resources will definitely boost your site’s search engine rankings, but there is more to it. To ensure a comprehensive growth of your business site on Google, you also need to focus on local SEO, community engagement, brand promotion on social media platforms, etc.
