Internal link juice is the ultimate linking power that your most authoritative webpage passes on to the comparatively low-performing subpages. However, external links are also equally functional in enhancing link juice. Let’s have a closer look at how internal and external links ensure more internal link juice flow across your site, the strategies that work the best for this, the best practices to acquire more internal link juice, & of course, the common mistakes that you must avoid to prevent link juice wastage right in this blog.
Ever found a garden hose supplying water to the plant roots from a giant water reservoir?
Think of “water” as link juice, something that helps the plants (in this case, “websites”) sustain in the crowded digital market.
Let us make it easier for you to understand.
Imagine the opening of a local coffee shop in your area. Now, will you visit it right after the opening? Maybe you would!
But, research shows, around 77% to 94% of consumers prefer to do a quick online research or just go through the online reviews before they visit a local restaurant or a coffee shop.
The True Potentials of Earning Recommendations
Since the coffee shop is new, it’s safer to assume that not many people know about it, resulting in poor foot traffic. But if the local magazines/newspapers/online bloggers start talking about this coffee shop, people will instantly learn about it and start visiting it.
Similarly, when you launch a new website, Google considers it a low authority resource due to a lack of trust and credibility.
But, when a high-authority online publication talks about your business and adds a link to your business site, Google starts considering your business as a reliable one because it’s backed up by a reputable & trustworthy online resource.
Link Juice Vs. Internal Link Juice
This small portion of “site/brand reputation” that the authoritative resource transfers to your site is called “link juice.” In layman’s language, it’s like a vote of confidence that helps your site build trust with your visitors and the search engine, resulting in higher search engine rankings.
Now, if you consider this entire thing from a different aspect and imagine a top-performing webpage distributing authority to another webpage in your domain via internal links, it’s referred to as internal link juice.
Hello, everyone, welcome to another FastLinky blog, where we’ll be discussing the A to Z of internal link juice, how it’s determined, the factors affecting this, best practices to acquire more of it, and common mistakes that you should be aware of.
So, stay hooked with us till the end.
What is Internal Link Juice: The Concept & Origin
In simple words, internal link juice refers to the SEO value & ranking authority passed on by one of the most authoritative and high-performing pages to the low-ranking & poor performing ones within your own domain via hyperlinks (internal links).
The Origin of “Internal Link Juice”
The term “link juice” primarily originated as slang.
Earlier, SEO specialists used to refer to the concept of “authority” passed on by Google’s PageRank algorithm (the link analysis system of Google that evaluates the SEO importance & quality of the web pages based on the quality and the quantity of the inbound links) from one page to another.
Previously, SEO specialists used “no-follow” tags to strategically manage the seamless flow of link juice through internal as well as external links. Mostly, they used to concentrate on the most important pages for this.
The Gradual Conceptual Evolution
After 2009, Google revised its algorithm, and that changed the entire course of the no-follow links’ working mechanism. Now, no-follow links do not let you concentrate link juice on other links.
Instead, Google now considers no-follow links as somewhat lost links, limiting the scope of passing ranking power/link juice directly.
Today, link juice emphasizes content quality & topical relevance that assist the search engine in validating your site’s content, page authority, niche credibility, & trustworthiness in an AI-driven search landscape.
The more link juice your webpages get, the better it is for your site’s SEO health because it signals improved niche authority, credibility, crawlability, higher search engine rankings, and an uninterrupted distribution of link equity/link juice across your site.
How Does Internal Link Juice Work?
So, that was about the origin of link juice.
But, since we’ll focus primarily on internal link juice in this blog, let’s discuss how it works and helps ensure higher online rankings and faster indexing of your site’s pages.
Here’s How It Works👇
Let us make it easier for you.
For example, your site has two webpages: Page A & Page B. Now, suppose Page A has 10 links, and Page B has 100 links. So, it’s pretty evident that page B will pass on thicker link juice to the low-performing webpages and page A will pass on thinner link juice to them, comparatively.
…because links from high-authority pages will pass more SEO value.
Also, webpages with contextually relevant older content will pass on more link juice to the new pages within your domain, leading to faster indexing, overall site’s structural optimization, and effective distribution of link juice across your entire website.
How is Internal Link Juice Determined?
The diluted share of ‘authority”, passed on by the high-authority webpage, is evaluated on a few core determinants. The purpose is to track & measure the quality of the internal link juice/equity/authority distributed to the low-performing webpages within your domain.
Below are the core determinant factors👇
👉Page authority
👉Number of outbound links
👉Contextual relevance
👉Link location
👉Link types
…and more.
Don’t worry!
We’ll talk about all these factors impacting link juice flow in detail later in this blog.
How Does a Seamless Internal Link Juice Flow Impact Your Site’s Online Rankings?
An uninterrupted flow of internal link juice contributes to a better SEO health of your website.
Here’s how it improves your online rankings👇
1. Link juice passes on page authority to the newly published pages and ensures better online visibility
2. Better page visibility results in faster discovery, crawling, & indexing of your webpages by the search engine
3. When you optimize the anchor text the right way, Google starts displaying your site at the top of the SERPs
4. This, in turn, results in improved audience trust, site credibility, niche authority, & reduced bounce rates. As you can see, a seamless link juice distribution across your website ensures zero risk of missed orphan pages, poor online visibility, & search engine penalties.
As a result, your website emerges as one of the leading, authoritative, & highly credible resources in your industry.
How Internal Linking Vs. External Linking Helps with Internal Link Juice Flow?
But if you think that only strategic link-building helps you with internal link juice, then you’re wrong.
There is no way to deny that internal link-building is crucial for distributing “internal link juice” from the authority pages to the lower-ranking ones within your domain.
However, external link-building is also equally functional and required to ensure internal link juice flow. They help you validate your site’s content with the external authoritative resources in your industry. These external links (inbound+outbound) signal to the search engine that your page is reliable and trustworthy.
Here’s How Internal Vs. External Links Help with Internal Link Juice👇
➡️Helps you organize your site’s content
➡️Fix your site’s hierarchical structure
➡️Strategic funneling for proper link equity distribution
➡️Improved site/webpage visibility
➡️Enhanced webpage crawlability
But, there are two types of links–do-follow and no-follow, and these two types of links affect link juice acquisition, transfer, or distribution in two different ways.
Let’s get into this now.
Types of Links: How They Affect Internal Link Juice Distribution?
Before discussing how these two types of links affect page link equity flow, let’s learn what do-follow and no-follow links are first.
Do-Follow Links: Their Immediate Effect on Internal Link Juice Flow
These are hyperlinks that signal the search engine to follow them. The do-follow links require no special HTML attributes to function. Since these links encourage the search engine bots to follow the hyperlinks added within your webpage, they facilitate increased visibility and faster indexing of the target/linked webpages.
Do-follow links directly distribute link juice and spread ranking power from the authority pages in your domain to the subpages and significantly improve their search engine rankings.
No-Follow Links: How Do They Ensure Internal Link Juice Flow?
No-follow links contain the rel=”nofollow” HTML attribute that tells the search engine not to follow them. As a result, these links do not directly pass internal juice to your webpages.
However, these no-follow links severely disrupt the natural flow of your page authority to the subpages and can significantly hurt your site’s SEO health. That’s why it’s not recommended to add no-follow links within your site’s content, at least for link flow distribution.
How Strategic Internal Linking Ensures A Seamless Internal Link Juice Distribution?
Now, if you’re getting a little bit confused about what to focus on, among internal and external link-building, then let us sort it out for you.
Both internal linking and external linking are crucial to ensure a seamless link juice flow and authority distribution across your website.
However, our link-building experts suggest prioritizing internal linking first. Because internal links allow you to have better control over the prime components of internal linking (e.g., link placement, anchor text selection, etc.), this means better authority flow throughout your domain.
But Why Prioritize Internal Linking More Than External Linking?
External linking may boost your site’s authority.
But strategic internal linking fixes your site’s structure and ensures an uninterrupted link juice flow. In short, it acts as a distribution layer that makes sure that the link juice spreads across your site, effortlessly.
Moreover, internal links create a solid network of connections that amplifies the impact of external links on the site’s search engine rankings.
It ensures that the most important pages within your domain receive internal link juice from the authoritative webpages. As a result, they not only get crawled faster but also receive the SEO authority and become visible on the web.
The Core Equity Distribution Mechanism of Internal Linking
If the concept still seems to be a little bit foggy, let us make it clear for you!
The homepage on your site is usually considered to be the most authoritative webpage within your domain due to the maximum share of the backlinks acquired.
However, link juice gets diluted as it moves deeper into the site structure. For example, the pages that are just a click away from the homepage may receive 80%-85% of link value.
But the pages that are 3 to 5 clicks away receive only 40%-45% and 20% to 16% link authority/link juice due to equity decay.
Internal Linking is The Ultimate Fix…
Strategic internal linking between the “pillar” pages and “cluster” pages ensures a proper distribution of a specific portion of the link value to the subpages.
Internal links also ensure that there is no orphan page (pages with zero internal links) within your domain by internally linking them with the authoritative & relevant “pillar” pages.
This ensures an effective link juice flow across your website, resulting in faster search engine discovery, crawling, & indexing of all the webpages in your domain.
Also, it is recommended to make sure that all your webpages are within 3 clicks away from the homepage for better link equity distribution across your website.
Internal Factors That Affect Internal Link Juice Flow
There are a few factors that directly determine how the internal link juice flows across your site. Link-building professionals usually like to categorize these factors into two different groups: internal and external.
We’ll talk about both of these.
But, in this section, we’ll discuss the internal factors that directly affect the link equity distribution process across your website.
So, let’s get into the details 👇
Site Structure
Site structure refers to the logical and hierarchical arrangement of the site’s components, e.g., pages, existing links, content, etc. A well-organized and clean site structure makes it easier for the search engine and the users to discover the most relevant webpages faster and more easily.
The Observations👇
👉A top-down site structure (e.g., Homepage>categories>subcategories>products/blogs/posts) ensures an effective internal link juice flow to the subpages.
👉Also, a shallow site structure (pages that are 3 clicks away from the homepage/pillar page) keeps the link equity stronger compared to a deeper site structure that fosters internal link juice dilution.
Anchor Text Used
Anchor text, the clickable text of the hyperlink connect one webpage with another. When you internally link your webpages, the anchor text tells the search engine what the linked/destination page is all about.
This directly influences the process of internal link juice distribution across your website. To be precise, relevant, non-repetitive, and descriptive anchor texts ensure an effective link juice flow because they provide the search engine with a clear and contextual reference about the content of the target/destination page.
When you optimize the anchor texts while building internal links, the search engine bots get a clear understanding of the topic that the destination webpage covers, resulting in better link/page authority flow to it.
Number of Internal Links on A Page
Did you know?
Every single webpage in your domain has a limited amount of link authority to pass on to the subpages.
But when you cram your webpages with more internal links, each destination page gets less concentrated link juice. As a result, their page authority, SEO value, and the possibilities of online visibility also get reduced.
That is why link-building specialists don’t recommend adding more than 100 internal links on a single webpage for stronger, more focused, and effective link juice distribution.
For the best results, add 3 to 4 internal links for every 300-500 words. This will ensure improved user experience and effective link juice flow across the linked pages, resulting in their enhanced site visibility & improved search engine rankings.
Link Location
Where you place the links within your content also determines the strength of internal link juice and the amount of link equity/authority passed on.
For example, the top-of-the-page links usually carry more SEO value/page authority compared to the links placed somewhere near the end of a blog post. Also, footer, menu, or sidebar links pass on more diluted link authority to the destination page.
Our link-building experts suggest adding internal links primarily in the main content because they are more relevant & make the users’ navigation experience way more convenient and helpful.
Contextual Relevance
Linking webpages with similar topics signals niche authority to the search engine. This makes sure the authoritative pages within your domain pass down the link authority to the less authoritative & low-performing subpages.
But when you link to topically irrelevant or random webpages, the page authority of the “pillar” pages gets diluted and divided. As a result, the subpages linked with it get a very small share of it, resulting in poor niche authority of your website.
Do-Follow Vs. No-Follow Attribute
Since no-follow links tell the search engine not to pass authority, link-building specialists recommend building do-follow links only. They pass down the link equity to the linked subpages effectively and improve your site’s search engine rankings & niche credibility.
Page Crawlability
This is one of the most crucial factors that determines the effectiveness of the link juice distributed across your website. Good page crawlability makes it easier for the search engine to discover, access, and index your site’s content more easily and quickly.
As a result, it ensures an even distribution of the link juice to the deeper pages via internal links. Poor crawlability, on the other hand, may prevent the link juice from getting distributed across your site seamlessly. As a result, the link equity gets diluted, and the newly published deeper pages fail to rank higher on the SERPs.
Now, below are a few reasons that result in poor page crawlability 👇
✔️Blocked URLs
✔️Erroneous URL configuration
✔️Poor site structure
✔️Server errors
✔️Slower page loading speed
✔️Redirect issues
✔️Thin content
✔️JavaScript issues
✔️Insufficient number of internal links
✔️Missing links
✔️Incorrect sitemaps
Our link-building suggests updating your site’s robots.txt file to remove the blocked URLs and submitting an updated XML sitemap in Google Search Console to ensure seamless link equity flow. Also, you should fix the broken links & redirect issues as soon as possible.
Technical Factors
By “technical factors,” we mean the nitty-gritty of internal linking that makes the site’s link profile totally sorted and the structure organized.
For example,
✅The link attributes
✅Crawl depth
✅Number of links
✅The link location
✅Canonical tags
✅The pages’ indexability
…and everything else that optimizes your site’s link structure directly affects the link juice flow across it.
On the other hand, the mere existence of broken links, 301, or 302 redirects negatively affects the link juice distribution across the site.
So, make sure when you plan to link your pages internally, you follow the best strategies and avoid the common mistakes that we warned you about earlier.
Page Authority
It goes without saying…
Higher authority pages pass down more link juice to the linked subpages.
So, make sure that you link the most important subpages/cluster pages within your domain to the most authoritative pages to ensure an even distribution of the ranking potentials that will significantly improve your site’s online visibility.
Canonical Tags
Canonical tags are specific HTML elements that are usually placed in the <head> section of a webpage to prevent duplicate content issues. These rel=” canonical” tags clearly tell the search engine which version of the URL is the “master” copy.
So, when you consolidate the existing links using a canonical tag instead of five similar low-performing/poor authority webpages, it results in a much stronger, less diluted, and aggregated authority & SEO value to the destination page.
So that was all about the internal factors that have a direct effect on the link juice flow and distribution process.
But what about the external factors that affect the link equity flow?
Let’s have a look in detail.
External Factors That Affect Internal Link Juice Distribution
Just like the internal factors, there are a few external factors as well that have a great impact on your site’s link equity flow.
In fact, internal linking helps you pass down only the link equity of the most authoritative webpage to the subpages.
However, with external links, you can acquire the maximum ranking potential of the most authoritative websites in your industry or transfer maximum link equity to other websites.
BackLink Placement
The placement of the backlinks affects link juice flow to a great extent.
As we have already discussed earlier, links placed within the main content carry more SEO value compared to those placed in the menus, sidebars, or footers.
So, make sure that you choose a relevant anchor text placed higher on a page when you get a backlink from a highly authoritative website. This way, you will ensure valuable and less diluted link juice flows across the webpage.
Security of The Linking Page
When it comes to link juice, secure sites with HTTPS are always prioritized compared to the linked pages with HTTP because the former acts as a more powerful trust signal for the search engine.
HTTPs sites ensure a seamless link juice flow without search engine penalties and the risk of reduced bounce rates.
However, HTTP websites significantly diminish user trust, resulting in reduced site engagement and diluted link juice flow across them.
Link Quality
Make sure that the backlink your site gets comes from a highly authoritative, reputable, & reliable online resource. And, if you are already an authoritative website, make sure you link to a credible website.
Because the low quality of spammy backlinks passes very little, almost negligible link juice, which not only hinders site and link performance, but also prevents the link/ranking authority pass down to the linked subpages seamlessly.
Direct Vs. Redirect Links
Direct links are URLs that point to a specific image, file, or content of a webpage, and make it easier for users to access content much faster. In short, all the links that you tap on to instantly download a song, image, or file are called direct links.
These types of links pass a large amount of link juice compared to the redirect links (301). Because redirect links lose a specific share of link equity, especially when the chain is long (e.g., A ➡ ️ B ➡ ️ C ➡ ️ D), and hence, the redirected destination webpage gets a very small share of link juice.
Number of Outbound Links
Let’s start with an example.
Suppose your homepage is a highly authoritative one with 100% link juice. Now, if you link to multiple webpages (of external domains), it gets diluted and divided. So, if you link to page A, B, C, & D, each webpage gets around 25% of link juice.
The thing is, the more external links your webpage has, the less link juice/ranking potential the linked webpages get. So, our link-building experts suggest not linking to more than 2 webpages to ensure less dilution of the link authority transferred.
Anchor Text of The Backlink
The anchor text selected should be contextually relevant and natural. Because keyword-stuffed and generic anchor texts significantly minimize the ranking potential and might even trigger serious penalties, as they seem to be manipulative to the search engine.
To play the game safely, opt for branded anchors that pass 60% to 70% of link juice. So, try to use your brand name as the prime anchor texts during link-building.
Add only a limited number of partial-match anchor texts and naked URLs within your page content, as they only pass down 10% to 30% of link equity to the linked subpages.
Internal Vs. External Link-Building Strategies for More Internal Link Juice
So far, you’ve already known that both internal Vs external link-building are crucial to ensure concentrated link juice flow across your website.
However, did you know?
A hybrid approach will maximize the ranking potentials transferred via link juice.
Below, we’ve mentioned a few strategies that will help you distribute more link juice across the site
✅Internal Link-Building Strategies
👉Focus on creating topic clusters to organize the site structure
👉Prioritize contextual linking
👉Update the old content with the links to newly published content
👉Optimize header and footer links
👉A pyramidal structure ensures better link juice flow
☑️External Link-Building Strategies
👉Reach out to relevant and authoritative sites for link-building
👉Focus on guest posting to improve your site authority
👉Try to find out unlinked brand mentions and ask the site owners to add a link back to your site
On one hand, internal linking guides your users to navigate across your website and helps you distribute better internal link juice. On the other hand, external linking helps you boost niche authority, build site credibility, and audience trust that increases your site’s overall ranking potential.
So, focus on both.
However, there are a few techniques that might help you acquire and distribute more link juice.
Check them out below👇
Best Practices to Harness More Internal Link Juice
Performing these practices will ensure an even distribution of link juice from high-authority to the deeper & lower-authority pages. This will directly improve your site’s SEO by optimizing site crawlability for the search engines, boosting user engagement, & reducing page depth and bounce rates.
✅Use tools to perform regular link profile audit
✅Identify the “power” pages and then link them with the “spokes”
✅Find high-authority local/niche websites when you must link out
✅Remove excessive/unnecessary links from the footers and sidebars
✅Place the most important page’s link in the top 30% of your content
✅Use 40% of partial match, 40% of semantic, & 20% branded anchor texts
✅Prioritize two-way linking between the pillar and cluster pages
Following these simple tips will not only maximize your authority transfer but also help you reduce link equity wastage.
Tools to Use for Effective Link-Building to Ensure Better Link Equity Flow
See, the healthier your site’s link profile is, the more link juice the linked subpages will get. Also, the more improved your site’s structure is, the better the link equity distribution across it will be.
So, one thing is clear.
You must focus on effective link-building to ensure this. However, link-building is a lengthy process that combines multiple steps and link-building strategies.
Below, we’ve shared a list of tools that we have personally used to build links for our clients’ websites.
✅ Link Analysis
Use Ahrefs, SEMRush,m or Majestic to analyze competitors’ backlinks, DR analysis, link profile auditing, and get a better insight into other crucial link metrics such as Trust Flow & Citation Flow. All these tools are accurate, reliable, and let you know about the best link-building opportunities.
✅Network Building & Outreach
There is no shortcut to manual outreach to the relevant and highly authoritative industry resources and site owners if you want to strengthen your industry network.
Use tools such as Pitchbox, Mailshake, and HARO to automate your search for the best link prospects, send outreach emails with pre-loaded templates, and connect with journalists & get high-quality PR backlinks.
✅Link Monitoring
We prefer to use Linkody because it’s one of the most functional tools to track backlink profiles of websites. Moreover, it also lets you know about the lost links.
However, the other two tools that our link-building specialists rely on largely include Broken Link Checker & Dr. Link Check. Because you never know when you might have to fix the broken links, and of course, need something to quickly analyze large link prospects.
✅Internal Linking
To ensure better link juice flow across the sites, you must focus on internal linking. But, for that, you need a tool that will quickly inform you about the missed internal linking opportunities, suggest relevant internal links, and help you find out the link-worthy content within your domain.
We use Link Whisper vs. Internal Link Juicer, Screaming Frog SEO Spider, Linkstrom, Yoast SEO Premium, & Link Boss because these are easy to use, effective, and come with the most f functional features.
Want to Do More Research on This?
If you want to know more about the broken internal links checkers, automation tools & WordPress plugins for internal linking, internal link analyzer tools, & basic internal linking tools, simply click on the links.
We’ve already posted detailed blogs on the best tools that you might need for strategic internal linking.
Avoid The Common Mistakes to Stop Wasting Internal Link Juice
Just the way, following the best internal linking practices will help you ensure better link juice distribution across your website, and making a few deadly mistakes can interrupt the seamless link equity flow as well.
For the past 7+ years, we’ve worked with 750+ global clients and closely observed the factors that significantly impact the entire link-building process.
We have watched our clients’ sites rise above from zero and also watched a few sites fall extremely short on organic traffic due to a few deadly link-building mistakes.
So, we’ve mentioned them right below so that you don’t make the same mistakes again that may result in link juice wastage.
We’ve already mentioned a few of them earlier in this blog as well. But, there’s no harm in getting a quick revision session, right?
So, here they are👇
❎Not fixing the broken links
❎Over-optimizing the anchor texts
❎Stuffing your webpages with a lot of links
❎Neglecting the 302 & 301redirects
❎Not linking up the orphan pages
❎Linking to irrelevant content
❎Using no-follow links for internal linking
❎Using generic anchor texts
❎Not maintaining the recommended click depth
❎Not performing regular link profile audit
❎Not using long-tail anchors
❎Not using breadcrumb navigation
Avoiding these mistakes will help you maximize the link equity flow, prevent unwanted interruption in link juice flow across the site, and also improve your webpages’ crawling efficiency, resulting in improved topical authority of your website and enhanced user experience.
The Importance of Link Maintenance for Acquiring Maximum Internal Link Juice
Now, remember one thing.
Focusing on internal or external link-building is not enough.
After you manage to build these links, you must learn how to maintain them. Because only then will you be able to ensure a seamless distribution of the internal link juice across your website.
Lost or broken links not only result in lost link equity but also spoil your users’ site navigation experience. This might lead to increased bounce rates & poor site performance on Google.
So, make sure you use the best tools to perform regular site/link profile audit and adapt to the best link-building strategies to ensure no webpage in your domain is unlinked or orphaned.
…and you’re good to go!
Internal Link Juice Acquisition Process: Adapting to Modern SEO Trends
Modern link-building strategies have shifted a lot from the traditional patterns. And, accordingly, the link juice acquisition strategies have also changed.
Now, it no longer focuses on adding high-volume links within your content and linking to any random websites/niche resources.
Rather, link-building professionals suggest adapting to a semantic approach when building backlinks or internally linking up your webpages. This ensures improved niche authority and enhanced AI visibility of your site’s content.
So, focus on strategic internal & external linking and prioritize a satisfactory and positive user experience for effective internal link juice distribution and improved page authority.
That’s it for today.
We hope you enjoyed reading the blog, and if you have any questions or doubts about internal link juice or its distribution, connect with our experts.
See you in the next blog.
Frequently Asked Questions
Q1. What is link juice?
Ans: Link juice, also known as link equity, is the ranking potential, site/page authority, & audience trust that a webpage transfers to another through hyperlinks. This acts as a “vote of confidence” that boosts the linked page’s online visibility and improves search engine rankings.
Q2. How do I distribute link juice across my site?
Ans: Distributing link juice effectively across your website is easier if you follow the right rules. Focus on creating a logical & pyramidal site structure, use less generic, and more branded, long-tail, & descriptive anchor texts, and start linking the most authoritative pages with lower-authority ones that are contextually relevant.
Also, make sure the cluster pages are just 3 clicks away from the pillar pages to ensure effective link juice distribution. For the best results, fix the broken internal links and redirect as soon as you find them.
Q3. Does internal link juice distribution help my site’s SEO rankings?
Ans: Yes. Strategic and effective internal link juice distribution ensures a seamless and uninterrupted transfer of ranking potential and authority from the authoritative pages to the lower-authority ones.
Moreover, it makes it easier for Google to discover, crawl, and index the linked subpages and ensure improved search engine rankings and enhanced user experience.
Q4. What is the best type of anchor text for link-building to ensure link juice flow?
Ans: Professional link-building experts suggest opting for an anchor text that lets the site visitors and the search engine have a quick understanding of the linked page’s content. Moreover, it should let the link juice flow effectively from the page with the anchor text to the destination page.
So, it’s safer to choose an anchor text that is a combination of a brand name and a naked URL. Exact keywords as anchor texts might boost the page’s online rankings & visibility, it’s better to add 3 partial match keywords as anchor texts if you are planning to build 10 links for that page.
Q5. Do internal links pass as much link juice to the linked subpages as external links?
Ans: Internal links generally do not pass as much raw link authority to the linked subpages as external backlinks. However, they distribute link juice across your website and also to the linked internal subpages.
In short, external links help you acquire ranking potential and link authority from external resources. However, internal links act more as a distribution network that helps you direct page authority and link equity from the top-performing pages to the other lower authority but relevant webpages.
Q6. What is the biggest myth about internal link juice?
Ans: The biggest myth about internal link juice is that simply building more internal links is not enough to boost your site’s search engine rankings.
You need to be strategic while linking the subpages within your domain internally and make sure you link up only the contextually relevant webpages so that the search engine gets a better idea of your site’s link structure and page hierarchy, resulting in better online visibility and organic traffic to your site.
