Internal link analyzer tools are specifically used to perform a complete internal link profile audit, optimize it, and visualize your site’s entire internal linking structure for improved SEO & ensuring page authority distribution. These tools not only identify the broken links but also analyze the crucial internal linking aspects such as anchor texts, contextual relevance, orphan pages, & others for faster webpage crawling, indexing, & improved visibility online. Let’s have a look at their functionalities, types, working process, expert recommendations to select the best ones, & the benefits of AI integration.
In the last blog, we talked about the internal linking tools that our experts use commonly for identifying link opportunities, finding out the broken links, or fixing them for a healthy internal link profile.
However, now it’s time to take a deeper look at the individual functionalities of these tools one by one, which can scale up the internal linking game.
Hey everyone!
Welcome to today’s blog, where we’ll be talking about the best internal link analyzer tools, what they are, how they work, the purpose of using them, types, best options, how they will help you, and more.
So stay hooked till the end because this is gonna be really informative, and that’s our promise.
What Is an Internal Link Analyzer Tool?
Before we start discussing the tools, let us know one thing.
Do you still remember Google’s Penguin update?
Yes, we’re talking about that core algorithm update that targeted the issue with excessive usage of internal links and labelled it as “manipulative’ & “over-optimization strategies for SEO.”
Back in September 2016, with the update of Penguin 4.0, smarter & strategic internal linking emerged as one of the crucial SEO factors, contributing to a higher search engine ranking of a website.
However, when Google released its core update in 2024 and 2025, the pattern of internal linking totally shifted towards a meaningful, topic-relevant, & user-centric approach.
It focused on improving your site’s entire structural hierarchy for easier discovery, identification, and indexing of webpages by Google and a better navigation experience for the users.
The Role of Internal Linking Analyzer Tools
These tools were designed for faster internal link profile audit, internal link analysis, and identifying the contextual and logical relationship between your webpages and optimizing your site’s internal link profile by fixing its internal linking structure.
To improve your site’s SEO and topical authority, you must organize your site’s webpages by linking them internally. However, the process itself is very time-consuming.
Internal linking analyzer tools help you review the internal links connecting your webpages, identify the broken links, analyze the anchor texts, and detect pages without any internal links so that you can fix these issues and ensure efficient site crawling and indexing.
How Internal Linking Analyzer Tools Work?
Their working process is pretty simple, to be honest.
➡️Website crawling
➡️Structural mapping
➡️Analysis of the total number of links
➡️Ratio of internal vs. external links
➡️Anchor text analysis
➡️Broken link detection
➡️Orphan page identification
➡️Semantic analysis
➡️AI internal link suggestions
It’s that simple…
Basically, internal link analyzer tools, also known as website internal link checkers provides you with a detailed architectural report of the site, help you identify the potential issues that prevent link equity distribution across the site, and let you have a better understanding of how the webpages connect with each other.
The result is a detailed internal link profile audit so that you can take the necessary actions after that to improve your site’s internal linking structure, profile, and SEO health.
Key Benefits of Using Internal Link Analyzer Tools
But before you start using these tools, you need to learn their benefits.
…so that you can fix the critical internal linking issues on time and be strategic in ensuring ultimate anchor text optimization and seamless link juice distribution.
Also, the right knowledge about the benefits of these AI-powered tools will help you leverage the true potential of automated internal linking suggestions and implement them in the best possible way to avoid an over-optimized internal link profile and boost user experience.
The Benefits Include:
✔️Contextual and smarter internal linking
✔️Well-managed internal linking across larger sites
✔️Significant reduction in technical issues
✔️Enhanced user experience
✔️Intuitive site navigation
✔️Natural and diverse internal link profile
✔️Reduced manual efforts
✔️Massive time savings
✔️Effective link authority distribution
✔️Improved SEO health of website
…and do you know what the best part is about these internal link analyzers?
Most of them get integrated easily with Google Search Console and WordPress, that ensure real-time improvements in terms of the site’s Google rankings and strategic linking.
10 Best Internal Linking Analyzer Tools: Experts’ Recommendations
Nowadays, there are more internal linking analyzer tools available on the web than the number of websites.
Jokes apart, the real question is, which one to try out among them!
Well, every tool comes with its own strengths and limitations.
That’s why our experts suggest discussing these tools by the segments and their individual functionalities.
So, let’s get straight into it…
Types of Internal Link Analyzer Tools
Internal link analyzers can be classified into three different categories based on the platforms they work best with and specific features.
1️⃣Desktop Tools
These are powerful desktop-based web crawlers that work as an internal linking analyzer tool as well as a website internal link checker.
These tools perform a high-speed site audit, crawl your website HTML, map site architecture, identify the orphan pages, and provide you with in-depth data on the number of internal links, anchor text, and internal link profile health.
Most Popular Options
➡️Screaming Frog SEO Spider
➡️Moz Internal Link Explorer
➡️SEO PowerSuite
More about These Tools👇
✅Screaming Frog SEO Spider
Efficient in identifying pages with zero internal links, Screaming Frog find internal links faster, analyzes click depth accurately, helps in anchor text optimization, and site structural visualization.
However, ideal for comprehensive internal link profile auditing, efficient in securing internal linking opportunities Screaming Frog, and popular for seamless Google Analytics and Google Search Console integration, this analyzer tool might slow down your system after larger site crawls, and the free version comes with limited crawling options up to 500 URLs.
So, if you are an SEO professional, content strategist, or site developer and you want structural & navigational improvements, consider trying this.
✅SEO PowerSuite
This tool not only helps you identify the poorly connected webpages in your domain but also calculates the InLink Rank score for every page, so that you can find the most authoritative pages as well as the pages with zero or the least number of internal links.
Apart from detecting broken links, analyzing crawl depth, and orphan page identification, this tool provides you with unlimited website crawling, custom site SEO reports, detailed metrics, and analysis on on-page internal link reports.
This 100% customizable crawler has been one of the most trusted internal link analyzers for the past 20 years by 2M global users. Also, it offers 3 affordable pricing plans as well as a free plan for your convenience.
However, despite helping you distribute link equity like a pro and strengthening topical relevance through internal link analysis, this tool might slow down your system hardware. Also, this tool is designed for personal use only, which requires annual subscription renewal for new updates.
So, if you are an SEO professional, freelancer, website manager of large-scale industries, or a small or medium-scale business owner, and you want to perform routine internal link audits, this one is ideal for you.
✅Sitebulb
The link explorer tool represents a visual site and internal linking structure, and measures the internal page strength on a scale of 0 to 100 based on URL rank metrics.
Easy to integrate with Google Search Console and Google Analytics, this tool is highly efficient in identifying orphan pages, optimizing anchor texts, and fixing structural issues & redirect chains by internally linking the “Low-link” pages.
However, despite helping you design a highly intuitive website by fixing internal link issues, this tool might not be a viable option for advanced users. Also, with its desktop-first focus, this analyzer tool might not be suitable for all workflows.
So, try this out if you are an SEO consultant or a technical content marketer, and you want a reliable tool to ensure that your newly published pages are internally linked.
2️⃣Cloud-Based Analyzers
These are SaaS tools that crawl a site, inspect & map the internal link profile, and analyze it with the power of AI. Unlike manual audits, cloud-based link analyzers automate the internal link structure mapping & identify the potential issues for improved SEO and user navigation.
Most Popular Options
➡️Moz Link Explorer
➡️SEMRush
➡️Ahrefs
➡️Google Search Console
More about These Tools👇
✅Moz Link Explorer
With a 40 trillion link database, Moz internal links analyzer not only tracks the internal links but also identifies the potentially harmful and low-quality internal links as well.
The best part is that this tool has the largest link database available out there in the digital world. Also, its easy navigation and simple interface make it one of the best cloud-based link analyzers for users.
However, the pricing plans offered by Moz might seem expensive to small business owners. Also, its keyword database is relatively smaller, and you might get less frequent updates with this tool.
This one is best suited for SEO professionals, agencies, and mid-scale business owners/e-commerce marketers who want to perform regular internal link audits, analyze their competitors, and stay away from harmful links.
✅SEMrush
You’re misinformed if you think that this is just a digital marketing platform. In fact, it’s a platform that offers robust tools for internal link analysis and website audit.
SEMrush effectively calculates the Internal LinkRank metric for each of your webpages, measures their authority within your internal link structure on a scale of 0 to 100, and detects orphan pages.
With this internal link analyzer tool, you get a detailed site audit report that informs you about the crawl depth, link distribution, number of internal links, and precise actionable insights that can fix your site’s SEO.
However, despite providing you with a comprehensive visualization of your internal link profile and site hierarchical structure, seamless Trello/Zapier integration for data export, and automated site audits, this tool comes at a higher cost and lacks contextual understanding crucial for automated internal link suggestions. Also, with its basic plan, you can only crawl a limited number of sites.
So, this tool is ideal for SEO professionals, in-house marketers, and e-commerce managers for performing monthly site & internal link audits.
✅Ahrefs
This is not only a popular SEO suite, but it also features a wide range of tools for internal link profile audit and optimization. Ahrefs automatically suggests relevant internal links based on your keywords, helps you visualize how your webpages are linked to each other, and ensures a seamless link equity flow.
Ahrefs is particularly renowned for providing comprehensive site and internal link audit reports, suggesting practical fixes for improving site structure, and visual mapping of your site’s architecture and link equity distribution.
However, its basic plans start around $129 per month, and the tool also comes with a limitation for site audits on lower-tier plans.
So, if you’re alright with its higher pricing structure, already a pro at navigating the complex interface of the link analyzers, and want to perform regular technical audits of your internal link profile, this one is for you.
✅Google Search Console
It’s free and a direct Google service!
Well, this one is probably the most talked about service by link-building professionals, and we absolutely love using it for detailed reports on internally linked pages, orphan page identification, and source-target analysis.
This dedicated dashboard not only allows you to take a deeper look at the webpages indexed in your domain or how it’s linked with the pillar or cluster pages, but also lets you export all your internal link data to CSV or Google Sheets in real-time for further analysis.
The best part is that this service is completely free, reliable, and accurate. Apart from helping you identify the webpages with no internal link, it also lets you explore internal linking opportunities as well by detecting high-authority pages and the low-performing ones.
However, it also comes with a few downsides. For example, for larger sites, Google Search Console’s link reports are not 100% comprehensive, and it can’t distinguish between do-follow and no-follow links, leading to missed internal linking opportunities.
Also, the interface is not that intuitive and may lack features offered by premium or paid tools. Since this tool shows internal link data only for 16 months, consider using this if you are a beginner, just launched a website, or are looking for a free and viable option to try out.
3️⃣WordPress Plugins
These plugins are designed for real-time WordPress integration, auditing the internal link profile, and managing & optimizing it at once.
Most Popular Options
➡️AIOSEO
➡️Link Whisper
➡️Interlinks Manager
More about These Tools👇
✅AIOSEO
All In One SEO is a powerful link assistant module, designed to streamline your entire internal link analysis and management.
With AI-powered internal link suggestion, this WordPress plugin saves your time and manual efforts by detecting orphan pages, identifying internal links across the site, and tracking older webpages that need link updates.
The plugin is highly intuitive, beginner-friendly, and helps you manage anchor texts. Apart from identifying the broken links, it also helps you add multiple internal links at relevant spots automatically.
However, despite providing you with contextual AI suggestions and distributing page authority across your site effortlessly, the tool is not for small-scale business owners, as the link assistant is only available in the Pro or Elite plans and might even slow down the loading speed of your site during the initial link scanning process.
We recommend this plugin for those content marketers, bloggers, e-commerce business owners, SEO agencies/freelancers, and WordPress site owners with limited technical skills and for whom budget is not a constraint.
✅Link Whisper
Designed to automate and optimize your internal link profile, this plugin is the ultimate link analyzer we swear by!
Honestly, with all its AI-powered suggestions, features for orphan page detection, auto-linking, comprehensive link reporting, Google Search Console integration, and in-editor relevant link suggestions, this is a must-try plugin if you’re serious about internal linking audit.
Link Whisper automatically links keywords to target URLs, audits your website to track the health of your link profile, allows you to export link data in CSV format, and helps you improve your site’s SEO without manual efforts.
However, the internal link analyzer only works on WordPress CMS and may sometimes recommend irrelevant links as well. Also, in order to leverage the advanced features like auto-linking and access detailed link reports, you must subscribe to the paid versions.
This plugin works fine for regular bloggers, content creators, SEO agencies, freelancers, and e-commerce site owners who want to perform an internal link audit on newly designed content-heavy sites, identify broken links, or update just-published content faster.
✅Interlinks Manager
Available on the WordPress plugin repository, this plugin helps you manage and optimize your internal link profile on WordPress websites by analyzing the existing link structure, tracking the accurate number of manual and automated internal links placed within the content.
Besides suggesting relevant internal links, efficiently distributing link juice across your website, automated link tracking, and ensuring that your webpages are internally linked in the correct way, the plugin also detects broken links & orphan pages, helps you monitor the exact number of internal links, automates link insertion, and lets you export data to CSV.
However, with this plugin, you need to approve/manage the internal link suggestions manually, and the auto link suggestion feature is only available in the Pro version.
So, if you own an SEO agency or you are a blogger/content creator, run e-commerce and content-heavy websites, you can try this out. This will help you in performing a detailed link audit, automating linking keywords, restructuring site hierarchy, and fixing potential internal linking issues right on time.
8 Common Misconceptions You Need to Know
Now tell us one thing!
Do you also think that link analyzer tools can work as a complete & reliable solution for a comprehensive internal link optimization SEO-MOZ?
If yes, then probably, you are also misinformed.
Check Out The Common Misconceptions about Internal Link Analyzers
❎They can fix all your internal linking issues automatically
❎Adding a large number of internal links within content is always helpful
❎Any type of internal link would boost your site’s authority
❎Automated internal link analyzers are always efficient in analyzing contextual relevance
❎It’s alright to link your webpages internally and then completely forget about it
❎Anchor text is not that crucial for internal linking
❎No-follow internal links are always bad
❎Having one or two orphan pages is not going to hurt your page authority flow
If You’ve Been Thinking Like This, Then You’re Wrong!
Now that you just learned about them, you’re already a step ahead of your competitors.
…because, now, you will take the necessary actions to fix these issues and improve your site’s internal link profile.
First of all, AI-integrated internal link analyzers are just tools that might not always analyze the context accurately and might even suggest irrelevant internal links.
They are not a one-stop solution to all your internal linking issues. Instead, consider them as assistants, accelerating your pace for internal link profile auditing by replacing the manual efforts with the power of AI.
Things to Consider While Linking Your Pages Internally
Also, consider adding only relevant internal links to the best-fitted anchor texts at the most suitable spots, and do not exceed more than 100 per page to keep your link profile natural. Remember to link up your webpages with high-performing ones for better link equity flow.
Most importantly, do not forget to update your older content with relevant internal links to the newly published webpages and vice versa. Because pages with zero internal links (orphan pages) make it difficult for the search engine find, crawl, and index them, leading to delayed ranking and poor SEO health of your website.
Why Use AI Tools for Auditing Internal Links by Intent?
Internal link profile audit is not a single “task”.
It’s more of an umbrella term that encompasses multiple micro tasks, crucial to ensuring a healthy internal link profile.
Auditing internal links is a systematic & strategic process that combines activities such as tracking the number of internal links on your site, broken links, orphan pages, semantic analysis, keyword-based linking, a user-focused approach to internally link up the webpages, & more, all of which would take much longer and demand significant manual efforts.
AI-Integrated Internal Link Analyzers Would Help in:
☑️Advanced contextual analysis
☑️Improved scalability for larger websites
☑️Tracking user behavior across the site
☑️Internal link mapping
☑️Risk management
☑️Combating content cannibalization (identify pages with the same keywords)
☑️Anchor text optimization
☑️Automated link profile audit
☑️Ensure seamless link equity flow
Automate Internal Link Audits at Scale for The Best Results
Follow these basic steps to automate your internal link audit.
✅Utilize site-crawling tools
✅Schedule site crawls
✅Invest in one premium internal link analyzer
✅Identify critical linking issues
✅Optimize the anchor text using automated suggestions
✅Map your site structure
✅Identify the high-authority pages
✅Approve & implement AI-powered link suggestions
✅Trust your human instincts
That’s it!
But wait…
The paid analyzers usually come with higher pricing plans or expensive subscription packages.
So, should you buy them?
Let’s give it some thought 👇
Free vs. Paid Internal Link Analyzer Tools
There are endless internal linking analyzer tools available on the internet.
But most of them provide you with advanced linking suggestions, site mapping features, and AI-powered link insertion opportunities only when you purchase their Pro or paid plans.
Then, Should You Purchase The Paid Version of The Link Analyzers?
| Free Internal Link Analyzers | Paid Internal Link Analyzers |
| Audit a limited number of pages | Handle an unlimited number of website audits |
| Often lack advanced tracking features | Delivers detailed link audit reports |
| Might not provide you with advanced link metrics | Provide you with detailed link analysis reports, such as link equity distribution |
| Suitable for small-scale personal websites | Ideal for large-scale website audits or platforms with a complex interface |
| So, the choice depends on your priorities. If you run an SEO agency or you own an e-commerce website, consider investing in a paid tool. However, if you are just a beginner and want to get the hang of internal linking, start with free tools. |
Our experts suggest starting with free link analyzers such as Google Search Console and then gradually moving ahead with a subscription plan for Ahrefs or SEMrush.
How to Choose The Best Internal Link Analyzer Tool?
…coming to the most important question!
What are the qualities that you should look for before deciding on an internal link analyzer?
✔️Platform compatibility
✔️Prioritize your approach (manual vs. automation)
✔️Website size
✔️Ease of navigation
✔️User interface
✔️Budget
We think these aspects are enough to consider when you are planning to give an internal link analyzer a try!
With that, we’ve reached the end of this blog.
We hope you enjoyed reading this blog, and it could sort things out for you.
That’s it for today, see you in the next blog.
Also, don’t hesitate to connect with us if you have any doubts.
Frequently Asked Questions
Q1. What is an internal link analyzer used for?
Ans: Internal link analyzers crawl your website, evaluate your site’s internal linking structure, identify the number of internal links it has, detect orphan pages, redirect chains, and broken links, and help you ensure equal link equity distribution across your website.
Q2. Is an internal link analyzer safe to use?
Ans: Yes. Internal link analyzers are safe to use and essential to improve your site’s SEO health. Basically, these tools provide you with automated internal link suggestions to ensure faster and easier webpage discovery, crawling, and indexing by the search engine and improved user experience.
Q3. How to check site internal links?
Ans: To check internal links on your website, you can use tools like Google Search Console, Screaming Frog SEO Spider, Link Whisper, Moz Link Explorer, Ahrefs, SEMrush, and WordPress internal link explorer plugins.
Q4. How to track internal links in Google Analytics?
Ans: Simply set up custom click tracking in Google Tag Manager to identify specific link clicks or start analyzing your user journeys via Path Exploration in the Google Analytics 4 interface.
Q5. How to do an internal link audit?
Ans: To perform an internal link audit, use tools such as Screaming Frog SEO Spider, Moz Link Explorer, or Link Whisper that crawl your site, map and analyze your internal link structure and health, identify the potential issues, and help you optimize your anchor texts and internal links.
Q6. Is there a free link checker?
Ans: Absolutely. There are a lot of free link checkers available online. The best one is definitely Google Search Console. However, Ahrefs is also a great option that helps you perform a limited number of website crawls with its free plan.
