Today’s global digital market is expected to be worth $1 trillion by 2025!
You will find newly designed websites budding each day, at every corner in the world, just to capture a secure spot in the online market of consumerism.
Now, to navigate through a rapidly soaring global industry with a CAGR of 11.22%, your brand needs something more than ordinary marketing skills— something that can improve its online presence, exposure, visibility, and establish trust with your target audience.
Link-building is the safest way to ensure maximum brand exposure for your child brand without vigorously investing in paid marketing ads.
But wait!
What if you do not have the time or internal resources to invest in link-building?
What if you solely want to focus on your core business?
That’s where you need to outsource link building tasks to the specialists, as they have just the right expertise, industry network, resources, and experience to secure premium backlinks for your site.
Hello everyone!
Welcome to today’s blog, where we will discuss outsourcing your site’s link-building, its benefits, the right time to do so, challenges, what makes it worthwhile, and everything you can think of.
So, without further delay, let’s get straight into it!
What Is Outsource Link Building?
This is the process of teaming up/partnering/hiring a specialized agency/external group of dedicated link-building experts/freelancers to secure high-quality backlinks for your website.
In simple words, you hand over your link-building tasks to an expert agency for proven results and freeing up your industry resources for core business advantages.
Outsourcing link-building to experts helps you:
✔️Save time/resources
✔️Secure premium backlinks faster
✔️Get quality content published
✔️Reduce your paid ads expenditure
✔️Gain Access to tools for scalable link-building
✔️Avoid search engine penalties
Now, there are some misconceptions about the process.
Check them out in the diagram below:
However, this is definitely not the real picture.
Here is the real truth behind this, and the things you can do to solve any issues related to this.
👉 Choose a reputable agency to avoid risks
👉 Track the link-acquisition process & backlink metrics to ensure quality
👉 Choose the pricing model you are comfortable with to reduce the burden
👉 Focus on clear communication with the experts to overcome language barriers
👉 Agencies develop tailored link-building strategies to achieve specific business goals
The key to success with outsourcing your link-building activities to experts is to select the right agency, state your business goals clearly, and be on par with the link-building progress.
When you keep track of your website metrics and performance, you gain significant control over the process and strategies, enabling you to have an upper hand in achieving the real results for your website.
Why Should You Outsource Link Building?
The first and primary reason to outsource link-building is that it lets you focus on your core business, without any distractions in terms of marketing, website promotion, etc. With this, you can directly tap into the greater industry and network resources of the experts without any in-house expenses.
By implementing the best link-building strategies customized for your website, the experts will provide you with a scalable, proven, and expert link-building solution for improved online visibility of your website and increased organic traffic, and long-term SEO site growth.
When Should You Outsource Your Link-Building Tasks?
First of all, if you belong to a highly competitive business industry, it is not possible to secure the most authoritative backlinks for your site faster. It will take a significant amount of your time and resources to reach out to individual site owners and build trust with them.
So, consider hiring a link-building agency if you want to acquire premium backlinks faster from the top-ranking industry resources, without investing in maintaining an in-house team.
Outsourcing your link-building helps you grow your industry network, ensure greater brand exposure, and reach a larger audience much faster, which would have taken a year or so otherwise.
The link-building experts will handle the entire backlink acquisition process, starting from finding out the right resources to outreach and link placements, so that you can focus on improving your service productivity.
How to Choose the Right Link Building Agency?
The success rate of your link-building campaign after you outsource it depends on the right selection of the agency. If the link-building specialists are dedicated and follow the ethical strategies, the process will always be on the right track.
Below is a diagram that shows the key aspects you should consider before hiring the right agency.
Now, let’s focus on the importance of all these metrics when it comes to selecting the right agency.
✔️Tracking the link-building history of an agency helps you develop an idea of how they implement the link-building strategies.
✔️Client testimonials will provide you with deeper insights into the real link-building success stories.
✔️Keep a check on the strategies used by a particular link-building agency previously to make sure they align with the latest SEO guidelines.
✔️Make sure that the team members are always open to communication to avoid future complications and misunderstandings.
✔️Explore all the packages offered by the agency to figure out the one that includes all the crucial services.
✔️Select the plan that does not burn a hole in your pocket because link-building is a long-term process.
✔️Check out what others say about the agency or its services. Hire one who has a good service reputation.
| Most importantly, make sure that the agency you team up with practices only white-hat link-building processes to avoid search engine penalties in the future. |
The quality of the backlinks is the key determinant of a successful link-building campaign. So, make sure that the agency/specialists you work with target only high-authority websites, drive qualified traffic, and ensure the best backlink performance for the longest period.
6 Steps to Successfully Outsource Link Building
Taking the right preparatory steps and identifying the right agency or link-building freelancer/specialists is crucial for a successful outcome.
Also, you need to ensure that the experts you team up with have a clear understanding of your goals for delivering optimal performance.
Here, we have mentioned the steps that you can follow for successful SEO link building outsource.
Define Your Industry Goals
There are three things you need to consider before you start looking for an expert link-building agency.
✔️High-quality & linkworthy content on your site
✔️Your primary business goals( more traffic, Domain Authority, Keyword rankings)
✔️A pre-set budget that you are comfortable with
Now, make sure your business goals are realistic, and agencies might ask for higher prices if you want backlinks faster from high-authority websites. However, most of the link-building agencies also offer SEO content writing services in case you do not have your content ready.
Research And Shortlist Agencies
Now, this is the most crucial step in the entire outsourcing process.
The success rate of your entire link-building campaign depends solely on this step.
Here is a diagram that will make the process easier for you.
Always make sure that you research well before hiring an agency to meet your expectations. Remember, once you hire, there is no way back. So invest your time to identify a reliable agency with a good industry reputation.
Let The Experts Know What You Want
Explain your business objectives to the experts beforehand. You can either arrange for meetups or connect with them via emails or calls to discuss all these.
✔️Clarify the brand guidelines
✔️Discuss specific deliverables
✔️Be transparent about your expectations
✔️Collaborate with them to develop strategies
✔️Tell them about your target audience
You can also join the experts to discuss content ideas and outreach strategies, and let them know about specific target audiences/websites that you have on your mind.
Ask The Right Questions
Asking the right questions to the link-building agency can help you avoid misunderstandings in the long run.
Here are some of the things that you can ask the agency prior to hiring:
👉Their link-building process
👉How they ensure link quality
👉If they provide a content creation service or not
👉The DA/DR of the sites they usually target
👉How often do they report
👉Medium of communication for real-time updates
👉The tools they use
👉Specific pricing structure
👉Customized packages available or not
Also, ask for case studies to have an idea of their success stories. And if possible, ask the experts to provide you with the contact details of their previous clients so that you can directly talk to them and clarify any doubts.
| **Start With A Trial Project**If you are not sure whether you should sign up for a long-term project with a particular agency or not, consider hiring them for a trial project. This way, you will get a deeper insight into their working process, quality of backlinks acquired, websites targeted, and overall campaign management expertise. Also, you can keep a check on the strategies used by them for achieving the deliverables. |
Make sure you track the Key Performance Indicators (KPIs) and the website metrics (organic traffic, search engine rankings, traffic cost, average time spent, and bounce rates) to evaluate and analyze the campaign progress.
Common Mistakes to Avoid in Outsourcing Link-Building
Trust us on this!
Most of the business owners make these mistakes when it comes to outsourcing link-building. Let’s talk about these so that you do not make similar errors when choosing the link-building agency.
| Black-hat promises refer to a faster boost in search engine rankings, guaranteed traffic growth, and faster backlink acquisition. Link-building is a time-consuming process, and agencies promising faster growth for your business often practice unethical link acquisition techniques. |
But don’t worry!
Here are some tips you can follow to avoid these mistakes.
✔️Never fall into the trap of low pricing models (high-authority link-building is costly)
✔️Talk to the agency experts and set a realistic timeline for achieving your goals
✔️Hire agencies that promote open communication and real-time reporting
✔️Explain your goals to the experts in advance and collaborate with them to set a clear roadmap
| The gravest mistake you can make is to overlook the quality of the backlinks and your website’s performance after link placements. |
So, make sure you track the performance of the backlinks, focus on the selection of the right anchor text to avoid over-optimization, and monitor site performance to ensure better Return on Investment (ROI).
Factors Affecting The Pricing Structure
There are a lot of factors that determine the link-building pricing models. So, let’s focus on them so that you can develop realistic expectations in terms of the budget before outsourcing link building.
Also, we will talk about each factor in detail, and you can choose any pricing model accordingly.
👉Backlinks from high-authority websites cost more compared to links from spammy resources
👉 Niche-relevant backlinks are more expensive than irrelevant backlinks
👉If you want more backlinks, you need to pay more
👉Securing backlinks for highly competitive business niches is generally costlier
👉Permanent inbound links provide lasting SEO benefits, hence cost more
👉Specific outreach strategies, such as blogger outreach, niche edits, digital PR, etc., are more expensive
Now, here is a thing to consider.
| If you want the agencies to draft SEO optimized content for your website, they will charge you more. Content writing services might or might not be included in the pricing structure. So, make sure you discuss these beforehand. |
***Also, if you want customized services, it will cost you more***
Talk to the link-building experts about any specific requirements, and they will adjust the pricing structure according to your needs.
Opt for The Most Convenient Payment Method
If you are looking for an agency to handle a long-term project, you need to sign up for different pricing packages compared to those designed for short-term or quick projects.
Here are the three types of packages you can choose from.
Now, the question is which option you should go for.
Check out below for the answers.
👉 Pay Per Link
You hire a link-building agency and pay for the number of backlinks you will ask for. It depends on you how many backlinks you want for your website.
Who should go for it?
✔️Small-scale businesses
✔️Industries requiring occasional link-building services
✔️Local businesses (salons, plumbers)
✔️Freelancers
✔️Consultants
✔️E-commerce store owners
✔️Startups
✔️Bloggers
| This link-building program is good for you if you want to boost your business/brand awareness faster and do not want to go for long-term commitments. |
👉Pay Per Campaign
You hire a link-building agency for a comprehensive link-building solution. This is more of a one-time approach.
This plan is ideal for:
✔️Event organizers
✔️Crowdfunding campaign holders
✔️Business entrepreneurs
✔️SaaS site owners
✔️Real estate businesses
✔️Budding authors
| If you want a solid SEO push to your website for increased online presence and brand exposure to your target audience, go for this. |
👉Monthly Packages
You team up with a link-building agency for recurring projects and often include auto-renewal plans to ensure consistent link-building.
Who should sign up for this:
✔️Competitive e-commerce businesses
✔️Healthcare experts
✔️Law firms
✔️Finance website owners
✔️Tech bloggers
✔️Travel and lifestyle influencers
✔️Education platforms
✔️Edtech startups
| This program is specifically for large-scale business owners who might not have the in-house resources to manage the task of link-building. So, go for this if you handle multiple clients and want to focus on core businesses only. |
If you want to ensure a good reputation for your business in this severely crowded digital marketing space, you need to invest in link-building.
But, isn’t this going to be a costly affair?
Well, no!
If you know how to balance your budget with long-term ROIs.
So, check out these expert tips:
| ✔️ Dedicate up to 20% of your budget for executing quick-win strategies ✔️Invest the rest of your budget in securing tier 1 backlinks ✔️Also, acquire mid-tier backlinks from relevant sites with DA/DR of 30-50 ✔️Get subscription plans for tools such as Ahrefs, Google Analytics to track conversions and ROIs ✔️Track your site performance regularly and adjust your budget allocation accordingly |
Monitoring your website’s SEO growth is crucial to justify the budget you allocate for running your link-building campaigns.
| It is better to invest in long-term link-building programs compared to short-term plans. |
Remember, link-building is a continuous journey, and it takes time to see real results. So, focus on building a natural and diverse backlink profile for your website to maintain your ongoing investments.
Measuring Success of Outsourced Link Building: Key Metrics
So far, you have learned the benefits of outsourcing your link-building tasks to a specialized agency.
We have also talked about the identification and selection process of an agency, where you got a deeper insight into the mistakes to avoid and steps to follow.
But, now this question is, how can you evaluate the campaign performance?
How to ensure that the agency experts are delivering you the exact outcomes that you thought of?
Well, the best way is to track specific website metrics.
Below is the diagram that highlights them.
Make sure you keep a note of all these metrics before securing the backlinks and compare them after link placements.
This way, you will get a clear idea of the real improvements in your website performance. However, keep in mind that though you may find some minor improvements in your site’s metrics initially, a significant boost in your site’s performance might take up to a year or so.
Long-Term Vs. Short-Term Gains with Outsourced Link-Building
Outsourcing your link-building tasks to a specialized agency is a big decision, for sure.
So, before you hire an agency, it is important that you get a clear idea of the long-term and short-term benefits that you will get after outsourcing your link-building tasks.
Check out the diagram for a quick comparison.
| If you are a small-scale/local business owner, seeking service/.product awareness faster, then you have short-term link-building goals. So, you need to focus primarily on improving your keyword rankings, online brand visibility, qualified lead generation, and traffic conversion. However, if you belong to a competitive business industry or you want continuous SEO growth for your website, you have long-term link-building goals. So, focus more on improving brand reputation, expanding service awareness, and increasing referral traffic. |
Depending on your goals, you can either sign up for pay-per-link campaigns, hire an expert agency to run effective campaigns, or you can purchase their monthly packages for recurring link-building services.
Power Up Your Outsource SEO Link Building Campaigns with AI
[outreach, authority boost, relevant brand mentions]
2025 is the year of AI integration.
Every software, program, or tool is being designed/remodeled with the power of AI.
So, why shouldn’t you explore the true potential of AI?
Check out the best AI-powered tools that will help you in faster data analysis, handling complex tasks, automating workflow, and successful project management.
From identifying the right prospects and reaching out to them to drafting quality content and personalizing your outreach email, you can accomplish your targets faster with the power of AI.
So, make sure you outsource your link-building tasks to an agency that is well aware of the latest link-building trends, patterns, and utilizes these AI-integrated tools for expert outreach, optimized content creation, and strategic link placement negotiations.
Pros and Cons of Outsourced Link Building
So far, we have discussed the advantages of hiring a link-building agency for handling all your backlink needs.
However, every coin has two sides, and this is not an exception as well.
So, let’s quickly sum up the benefits and the drawbacks of outsourcing link-building so that you can make an informed decision.
But, wait!
If you are already thinking of not hiring a link-building agency, then you are probably wrong.
The success of link-building campaigns totally depends on selecting the right agency. If you team up with the right one, you can suggest strategies to the team members, collaborate with them in outreach, clarify your doubts beforehand, and discuss your goals earlier to avoid misunderstandings.
Also, reputable agencies always practice white-hat link-building techniques to ensure zero risk of search engine penalties. So, take your time and outsource link-building to a trusted agency.
Team Up with FastLinky’s Outsource Link Building Experts
Already looking for a link-building agency?
Well, we are right here to help you out with building backlinks.
Fastlinky is a globally reputed link-building agency with more than 6 years of experience in identifying the top-ranking industry bloggers, influencer outreach, negotiations, link placements, and backlink acquisition.
At FastLinky, we are expert link-building specialists with knowledge of updated Google algorithms and link-building trends. Our professionals secure high-authority backlinks by leveraging our strong industry network.
We implement data-driven strategies instead of guesswork and focus on manual outreach for greater link-building success. Our targeted, customized, and ethical link-building approach provides you with comprehensive & effective backlink solutions and real-time updates to ensure your greater satisfaction.
Want high-quality backlinks for your website as well?
We hope this guide has been helpful to you.
Now it’s totally up to you whether you want to sign up for outsource link building services or not.
However, do not forget to comment below if you need further clarification.
Frequently Asked Questions
Q1. How does outsourced link building work?
Ans: The process involves hiring or teaming up with a freelancer or an agency specialized in link-building, and cooperating with the team members for a successful backlink acquisition campaign. With expert strategy development, targeted outreach, and content pitching, the link-building specialist will secure high-authority backlinks for your website.
It lets you leverage the industry network of the agency and its expertise, and ensures scalable link-building solutions. This is not only cost-effective, but also frees up your business team to focus on your core affairs.
Q2. Why should small-scale as well as large-scale businesses consider outsourcing their link building efforts?
Ans: Both small-scale and large-scale businesses need to scale up their sales. Effective link-building helps them boost their brand awareness and online presence and attract more qualified leads.
However, building backlinks faster requires specialized industry knowledge, niche expertise, and a stronger industry network. Business owners often fail to invest their resources wisely and secure the best link-building opportunities.
Outsourcing your link-building tasks helps you access the experts’ knowledge and network, and manage the acquisition of premium backlinks in the most cost-effective way. It ensures better productivity, time saving, and scalable link-building solutions. The specialists will acquire high-authority backlinks without any risk of search engine penalties.
Q3. How do you choose the right agency for link building outsource?
Ans: Practically speaking, the best way to find out the right agency is to go through the client testimonials and reviews of a particular agency. Another thing you can do is to track an agency’s work history and check out their case studies.
But before that, make sure you define your industry goals and budget. This will help you find out the right agency faster and discuss your business objectives with the experts in advance so that they meet your expectations.
Consider the strategies implemented, reporting frequency, pricing plans, transparency in communication, and outreach techniques, and then choose an agency accordingly. However, make sure you evaluate their strategies and track website performance after backlink acquisition to ensure real success.
Q4. What are the potential risks of outsourcing link building services?
Ans: Though outsourcing your link-building tasks alone does not put your website at risk, selecting the wrong one might cost you serious Google penalties. If you fall into the trap of comparatively lower pricing plans offered by a particular link-building agency or black-hat promises such as faster backlink acquisition and guaranteed SEO improvements, be aware.
The potential risks include low-quality backlinks from spammy resources, decreased website reputation, less control over the entire link-building process, late updates, poor communication, and misunderstandings.
To avoid all these, focus on identifying the right agency that offers clear or adjustable pricing plans and customized link-building plans. Discuss your business goals and budget with the experts in advance to avoid potential hidden costs.
Most importantly, make sure the agency you team up with practices ethical link-building techniques and implements proven strategies to secure effective backlinks for your website.
Q5. How does outsource SEO link building improve SEO rankings?
Ans: When you outsource your site’s link-building tasks to an expert agency, you basically tap into the ever-expanding industry network of professionals who are niche experts and experienced in faster backlink acquisition.
But, not just that!
By outsourcing your link-building tasks, you can free up your internal team from the time-consuming tasks of link-building, enabling you to focus on your core business in a better way.
Also, it saves you much of your time and resources because you no longer need to hire, train, or maintain an in-house link-building team for securing backlinks.
The agency experts use specialized tools and technologies to quickly identify the best industry resources and pitch the site owners manually for backlink acquisition. By hiring a reputable agency, you can scale up your link-building efforts without any additional investments.
Q6. What types of backlinks can SEO link building outsource get you?
Ans: It totally depends on your business industry and what type of backlinks you want for your website.
For example, if you belong to a highly competitive business industry, you might need high-authority backlinks or editorial links to navigate through the unbeatable landscape.
However, if you are a small-scale business owner, securing relevant guest post backlinks should work fine for you.
However, link-building agencies have the right expertise to secure backlinks from popular industry resources, media, or news outlets, and even from the top-ranking blogs run by popular influencers. Most website owners usually focus on digital PR backlinks, niche edits, HARO, resource page backlinks, and links from local directories.
Q7. How do agencies ensure backlink quality after you outsource link building?
Ans: Reputable agencies always focus on evaluating the contextual relevance, niche authority, and Domain Rating of a particular industry resource before reaching out to the site owners. They use advanced tools such as SEMRush, Ahrefs, Moz, etc. to check out the DA or DR of target websites.
Moreover, they give special attention to the anchor text selection so that it does not include repetitive keywords, resulting in over-optimization. Most importantly, agencies often provide their clients with SEO content writing services to craft linkworthy masterpieces and attract backlinks naturally from highly authoritative resources.
Apart from all these, the specialists focus on building healthy relationships and approaching multiple industry websites for a diverse backlink profile of your website. Moreover, they constantly track your site’s metrics to evaluate the effectiveness of the strategies implemented and make alterations in their techniques accordingly.
Q8. Which business industries benefit the most from link building outsource?
Ans: Most of the large-scale business owners or website leaders belonging to a highly competitive business niche benefit the most by outsourcing link-building.
For example, entrepreneurs, SaaS and e-commerce site owners, and tech/healthcare bloggers, law-firm owners, or cybersecurity experts, who need to focus on their core competencies and want faster website awareness or reputation without investing their internal resources, should definitely go for this.
Businesses with limited resources can also outsource link-building for faster improvements in their website rankings and online visibility.
Q9. How do you measure the success of outsourced link building campaigns?
Ans: The best way to measure the success of your link-building campaign is to track your website’s key SEO metrics, such as organic traffic, search engine rankings, Domain Authority (DA), Domain Rating (DR), ranking positions of the target keywords, lead generation, conversion percentage, traffic cost, etc.
Also, make sure you communicate with the agency experts regularly to be on par with the campaign progress. Interact with them and ask them to report to you about any updates in real time.
Q10. What is the difference between in-house and outsourced link building?
Ans: In-house link-building refers to the process in which your internal team members perform the link-building tasks. On the other hand, when you hire an external agency to handle your link-building responsibilities, it is considered outsourcing.
Now, both have some advantages and disadvantages to consider.
In-house link-building lets you have greater control over the backlink acquisition process, target website selection, and maintain the quality of the backlinks secured and brand values. However, it is a resource-intensive process that requires continuous team management efforts. Also, your internal team will take years to establish a strong industry network, resulting in slow progress.
Teaming up with an expert link-building agency might provide you with comparatively less control over the backlink quality and target website selection, but it is generally considered cost-effective. You can only pay for the backlinks you need, and they have a strong industry network, resulting in faster backlink acquisition. You can focus on your core business without investing your time and resources in network building.
