So, you are all set with your justly-designed website for startups!
Congratulations on making it up to this point; great content, unmatched designs, and brilliant UI.
Now, all you need is ‘an audience’.
Well, there are two ways for that. Either you can throw money at paid advertisements (the shortcut) or you can walk the long path, link-building.
But, remember, though shortcuts often seem to be the easiest way towards the goal, following the longer route that promises long-term growth is always the wisest decision.
But how should you move ahead?
Let’s unfold the secrets of link building for startups in today’s blog.
Link-Building for Every Business: Promising SEO Success
Hello everyone, and welcome to today’s link-building guide.
So far, we have discussed link-building strategies and guides for real estate, ecommerce, dentists, and many other business industries.
However, what about the entrepreneurs who have just started their journey towards SEO growth?
Every business is different, and so are its objectives.
But, when it comes to startup websites, the link-building process becomes a bit more complicated due to resource constraints, poor brand awareness, and limited site authority.
So, we are here to share with you some powerful link-building strategies tailored for startup SEO growth. Stay hooked to the end for more.
What Are Backlinks?
Backlinks are inbound links to your website or a webpage from others in the form of hyperlinks that pass on authority (link juice) for improved SEO rankings. Also known as incoming links, backlinks work as ‘votes of confidence’ that indicate the reliability and value of your site’s content to the search engine.
Depending on the Domain Authority of the target resources and link structure, the placement, and the method of link acquisition, backlinks can be categorized into different types, such as high-quality/low-quality backlinks, do-follow/no-follow backlinks, header/footer links, and sponsored/user-generated backlinks.
What Makes Backlinks Good Enough for Startup Sites?
Did you know?
Not all backlinks are good.
Some might lead to Google penalties and even an unindexed website.
To ensure increased search engine rankings and better online visibility, the backlinks must be of high quality.
Here are some of the factors that ensure premium quality backlink acquisition.
Research shows that when you link your site to an online resource with all the above-mentioned features and target multiple resources, the search engine considers it credible and valuable for the users, potentially securing the top spot on the SERPs.
Can Backlinks Make Your Startup Website Rank Higher on Google?
Yes!
If you target the right resources for building backlinks.
High-quality backlinks from authoritative resources can improve the search engine rankings of your start-up sites drastically.
Websites with high Domain Authority have already established their brand reputation due to the exposure to a wider audience base, indicating a huge organic traffic.
Since the users and the search engine already consider such resources highly credible and user-friendly, linking your site to these will improve its online visibility & service awareness, leading to higher lead generation and traffic conversion.
Is Link Building Essential for Your Startup Sites in 2025: Yes Or No?
Yes.
Link-building is one of the most important SEO strategies for startups.
Though it is not the sole influential factor boosting the online visibility of your startup site, it definitely contributes to improving your site’s search engine rankings and authority.
Backlinks secured from the top-ranking industry websites tell the search engine about the reliability of your startup website. Once you build trust with the search engine, it instantly starts featuring your site at the top of the SERPs, considering its content valuable for the users.
As a result, your site starts generating organic referral traffic due to improved visibility, and gradually, it leads to increased brand awareness and sustainable traffic and conversion growth.
The Benefits of Authority Link Building for Startups
The biggest advantage of building high-authority backlinks is that you don’t need to invest in paid advertising to boost brand awareness.
However, that’s not all!
Startup websites can reach the heights of branding simply with the power of link-building.
Here is how backlinks can transform your startup website into a brand:
The best part about link-building is that it helps you acquire the trust of your potential leads, making it easier for you to attract more qualified traffic.
| Apart from being a cost-effective branding solution, it secures outstanding collaboration opportunities with influencers, improving local SEO further. |
In short, link-building is for long-term SEO success of websites, directly contributing to sales growth and revenue generation.
Link Building for Startups: How to Start The Journey?
Before you get into the process of link-building, it is important to make sure you are ready for it.
Or….
Let’s say your site is ready to acquire backlinks.
Here are the initial steps to follow:
✔️Focus on Quality Content
High-quality content on your website indicates its authority, attracting natural backlinks from top-ranking websites.
👉Offer value to your users
👉Address the common queries
👉Provides solutions to backlink issues
👉Add charts, diagrams, tables, infographics
👉Create engaging blog posts, ebooks, videos
👉Craft relevant content
👉Maintain consistency
👉Update your content from time to time
☑️Help your audience find exactly what they are looking for, and they will keep on visiting your website for valuable information, guides, tips & tricks, boosting organic traffic to it.
✔️A Thorough Competitors Analysis
Analysing your competitors’ backlink profiles will help you leverage their link acquisition resources and get quick insights into the strategies implemented.
👉Identify your top competitors
👉Use tools to analyze their link quality
👉Note down the websites they targeted
👉Shortlist the most authoritative ones
☑️Tap into the potential resources faster, as the process will help you to find out credible information sources not linked to your competitors.
✔️Outline The Link-Building Strategy
Planning beforehand not only helps you stay sorted with the link acquisition process, but also in analyzing the potential outcomes much earlier.
| Not all link-building strategies are equally effective for startup websites. So, implement only those proven to provide your site with an advantageous competitive edge. |
For example:
👉Guest posting works the best for industries like finance, insurance, travel, and tech sites.
👉Similarly, broken link-building is helpful for SaaS & creative businesses.
👉Go for email outreach for B2B, tech, e-commerce, and real estate industries.
👉Get an instant boost in the rankings for your digital marketing & corporate business site with niche edits.
👉Nothing can replace the power of great content (skyscraper technique) for the healthcare and education industries.
👉Never ignore the unlinked brand mentions to secure effective backlinks for non-profit organizations and personal brands.
But, implementing the strategies is not enough if you want long-term SEO growth for your startup site.
☑️ Make sure you promote your content on relevant social media platforms and connect with a larger audience for enhanced brand exposure. Also, track the SEO metrics of your site after the backlink placements to compare and analyze the results before and after.
5 Proven Link Building Strategies for Startups
The backlinks for start-up websites must be from high-authority resources with a huge organic traffic for long-term SEO success.
| However, influential industry owners and webmasters are often reluctant to link back to your site initially due to authenticity concerns, potential for poor brand alignment, and risks of damaged brand reputation. Also, smaller budgets make it challenging for startup site owners to invest in paid brand promotions or opt for overpriced branding services. |
Here are some of the tried and tested strategies to implement if you want to get premium backlinks for your site from authoritative websites.
Linkable Asset Creation
The strategy is all about creating high-quality content that attracts natural backlinks from the top industry websites.
| Unlike promotional content, linkable assets add user value to your startup site and help in boosting its authority and credibility by showcasing your industry expertise. With improved trust with the search engine and the audience, your start-up website will start ranking higher, resulting in enhanced online presence. |
Some of the most popular examples include:
But, wait!
Creating linkworthy assets won’t help you much.
In fact, every link-building strategy comes with its own set of pros and cons. So, let’s compare the benefits it offers and the challenges of implementing this strategy.
Now that we have already compared the pros and cons side by side, the decision is yours.
➡️If you are confident about maintaining consistency in terms of blog creation and are ready to research more, go for this strategy. However, make sure you craft content that is authentic, genuine, informative, and useful for your target audience.
Time for some tips:
👉Identify your target audience
👉Analyze their needs, click patterns
👉Research well
👉Do a quick competitor analysis
👉Perform keyword research
👉Follow industry trends
👉Focus on a good design
👉Prioritize the best user experience
Once you are done with the content creation, it’s time to promote it and attract the attention of the industry experts.
Here are some of the best ways to do so:
✔️Target social media platforms
✔️Go for email marketing
✔️Reach out to influencers personally
When your audience finds genuine answers to their queries, they will end up landing on your website repeatedly. This will result in improved online visibility of your website, validating your expertise in the relevant industry niche.
💡 Improved niche authority of your website is the best way to secure backlinks from the top-ranking sites because every site owner wants to improve their user experience, and what could be better than linking back to a resource that offers real value to them?
Guest Posting
Have you ever thought why influencers often collaborate?
You guessed it right!
To expand their audience reach, trust, and credibility.
So, what about leveraging the huge audience base of the top-ranking websites in your niche?
Well, it is possible through guest posting.
This powerful link-building strategy refers to the process of publishing informative articles on other websites with high organic traffic.
| When the search engine finds that your start-up site is linked to a highly authoritative industry resource, it considers yours to be authentic, reliable, credible, and useful for the online audience, boosting the search engine rankings. |
The steps to powerful guest posting include:
✔️Find Resources That Accept Guest Posts
👉Identifying the relevant target websites with high Domain Authority
👉Analyze the previous content on the websites and evaluate the quality
👉Manual outreach to the site owners via personalized emails
✔️Quality Content Creation
👉Create informative and user-friendly content
👉Make sure that content is crisp, short, and to-the-point
👉Add high-quality images, visuals, pie charts, tables, etc. to make it engaging
✔️Secure Quality Backlinks
👉Select specific webpages that are relevant to your content
👉Explain to the site owners why your content would genuinely help their users
👉Target different webpages if you have more than one content
Now that the guest posting process is already sorted, let’s discuss some topic ideas for effective outreach and outcomes.
Since the strategy focuses on addressing the user queries, writing articles or blogs on any random topic won’t help much.
| Your guest post article should demonstrate your industry expertise and must be targeted toward your specific audience. Also, the topic must align with the target website’s niche. |
The article should be:
✔️Industry-specific
✔️Trendy
✔️Start-up focused
✔️Informative
✔️Value-driven
Some examples of trending guest post topics include:
Now that you already know what guest posting is all about and how it works, you probably want to implement this strategy as soon as you can.
But, before you do so, let’s quickly have a look at the pros and cons of guest posting so that you can make the best decision.
Though great content can help you attract natural backlinks for your website, it takes a lot of time and research to craft compelling content. Also, poor quality content might lead to search engine penalties, poor user experience, and damaged brand reputation.
| So, only if you are confident that you are ready to put in the efforts for unmatched content creation and effective outreach, then move ahead with this strategy. |
However, we are here to share some tips and hacks for an effective guest posting experience.
Remember, the key to success with this strategy is a personalized outreach approach. So make sure you are on the right track when it comes to pitching to the site owners.
Check out these quick tips:
✔️Review the target website’s guest posting guidelines
✔️Highlight the value of your content and add some of your best writing samples in the outreach mail
✔️Include a Call To Action in your pitch
✔️Follow up if you don’t get a response initially without being pushy
✔️Focus on relationship building even if you face rejection
A strong connection with the webmasters and industry leaders never goes in vain!
| If not now, it will help you secure premium backlinks for your website if you maintain a good relationship with them and a reliable brand image. |
Make sure you connect with them via social media platforms and online forums, and be responsive to the queries or comments from the site editors or audience. This will help you reach a wider audience and build trust with them as well as the industry leaders.
Editorial Links
The most effective backlink that can make your newly-launched startup sites rank at the top is definitely an editorial backlink.
Why?
It is because backlinks from popular media publications and news blogs to your site help you build trust and authority with your audience faster.
Let’s shed some light on how you can also get high-quality editorial backlinks for your site.
✔️Create Premium Content First
Start by producing high-quality content for your audience that is engaging, well-researched, and contains authentic information. Try to create in-depth guides, research studies & reports, and surveys that address the relevant queries of the users.
✔️Grow Your Industry Network
Identify popular journalists and news bloggers who post relevant industry content on their sites. Try to build a rapport with them by commenting on their blogs, sharing their posts on social media platforms, and reaching out to them personally via messages.
✔️Demonstrate Your Expertise
The best way to acquire backlinks from their sites is to showcase your niche expertise. Follow their posts and respond to relevant ones by explaining your thoughts and opinions. Add linkworthy information, insights, tables, charts, reports, or resources that help you establish your site’s authority in your industry.
✔️Pitch to Them
Craft a compelling message highlighting the value of your content, research observations, etc., and a personalized pitch explaining why linking back to your content would improve the audience experience.
The backlinks that connect your website with a high-authority publication platform or a new forum act as powerful brand endorsements from reliable sources. They tell the search engine that your site is credible, authoritative, and reliable.
Now, before you start researching for content creation, let us quickly compare the pros and cons of this link-building strategy first.
Since content plays an important role in ensuring the best quality backlink acquisition, implement this strategy only if you are ready to put in serious efforts in content creation.
Also, remember that this alone does not replace other link-building strategies. You can’t rely on this strategy and still need to implement others for building backlinks effectively.
Now, here are some tips to follow if you want the best experience:
👉Focus on visual content creation more
👉Leverage Help A Reporter Out platforms
👉Update your content regularly
Editorial backlinks are powerful for increased organic traffic, improved Domain Authority, and enhanced brand awareness for your startup site.
These backlinks can provide your site with long-term SEO benefits if implemented the right way. So, practice this link-building technique if you genuinely want to grow your industry network and acquire backlinks from influential journalists and bloggers.
Niche Edits
Also known as link insertion, this strategy involves the process of placing backlinks to your website within the existing content of other websites.
But do you know what the best part about it is?
With this link-building technique, you do not need to create new content.
You can just select the right anchor text on other websites and place a link back to your website.
This is how it works:
Once you secure the backlinks for your startup site, make sure you compare the before and after metrics of your website for measurable SEO growth.
Now, let’s quickly analyze the pros and cons of niche edits so that you can make the best decision in terms of implementing this strategy.
Keep in mind that, with niche editing, you will have control over the content of the website. You can only select the anchor text and place the backlink to your site. Also, if you do not optimize the anchor texts properly, it might lead to Google penalties.
| However, this strategy is most effective when you belong to a highly competitive business niche, as it helps you tap into the larger audience base of the target website without actively taking part in the industry competition. |
So, if you want higher website rankings faster, but do not want to craft new content, go for niche edits. However, to secure the best backlinks for your startup site, you need to focus on effective outreach.
Here are some tips for the best experience:
👉Always reach out to reputable sites
👉Monitor the backlink performance
👉Try to refine your outreach strategies
If you have a strong industry network, niche edits are just the right thing for you. However, stay away from practicing black hat SEO techniques at all costs. It not only damages your site’s reputation but also leads to search engine penalties as it considers your efforts to be manipulative and misleading.
HARO
Known as Help A Reporter Out, this link-building strategy helps your startup site get high-quality backlinks from the top-ranking media publications and news outlets. All you need to do is provide expert insights into a specific topic posted on specific HARO platforms by the journalists.
The objective is to showcase your niche expertise by sharing expert opinions and information on a relevant industry topic. By responding to the journalists’ requests with authentic information, you build trust with the industry experts and your startup site gets valuable HARO backlinks.
| HARO refers to a platform that connects journalists across the world where they share their own stories. They post industry-relevant queries on such platforms and seek expert comments, replies, observations, reports, data, reviews, etc. When they find a particular response valuable and insightful enough, they link back to the source’s website as a form of crediting their knowledge and expertise. |
Now, that you know how HARO link-building works, it is time to know how you can acquire the best backlinks for your website.
Here are the steps you can follow:
👉Identify The Best Platforms
✔️Look for HARO platforms with high audience engagement
✔️Create a free account by entering authentic data
✔️Select relevant categories in your industry niche
✔️Customize your profile to receive targeted query emails
Here are some of the most popular HARO platforms connecting the world-famous news reporters and journalists:
👉Identify Answerable Queries
✔️Keep a check on the daily HARO emails
✔️Focus on queries that match your expertise
✔️Be quick to respond to queries from reputable sources
👉Answer Relevant Queries
✔️Craft a personalized email/pitch to the journalists
✔️Provide precise answers to their queries
✔️Make sure your answers are valuable and insightful
✔️Include data, reports, statistics, samples, etc, in your answers
Now here are some Dos and Don’ts to craft a well-written email pitch to the journalists:
Make sure you focus on relationship building with the journalists more than prioritizing backlink acquisition. This will secure outstanding link-building opportunities for you in the future.
Also, it is important to keep track of your site’s performance on Google to evaluate the effectiveness of the backlinks acquired.
So, the steps seem to be quite simple!
Isn’t it?
But, wait!
Should you implement this strategy for link-building?
Let’s compare the pros and cons of HARO link-building.
So, only move ahead with this link-building strategy if you are an expert in your niche, have time to keep an eye on the latest HARO queries, and are ready to answer them promptly.
| Remember, HARO link-building demands the willingness on your part to update your industry knowledge and adapt to the evolving needs of the journalists. |
The best thing you can do to ensure quality HARO backlink acquisition is to monitor your pitches to the journalists. This will help you to refine your pitching technique and craft a better one the next time.
Now, let’s get ahead with some tips and tricks for the best HARO link-building experience:
👉Prioritize quality over quantity
👉Always proofread your answers
👉Make sure your email address looks professional
👉Be respectful
The best part about this link-building technique is that you learn every day!
The more time you spend crafting the pitching emails, the more you learn. Your strategies get more refined, potentially securing the best HARO backlinks from reputable sources.
So, if you can leverage the HARO platforms effectively, your startup site will gain credibility. This will result in improved online site visibility.
What Type of Backlinks to Avoid for Startups?
It’s good that you are all set to build backlinks for your startup sites.
But…
Not all backlinks are good for your site!
Some backlinks can damage your site’s reputation, trust with the search engine, and potential audience.
Below are some of the sources from which you should avoid acquiring backlinks at all costs:
Backlinks from the above-mentioned sources are generally considered low-value by the search engine, and sometimes, even misleading. As a result, it stops featuring your site on the SERPs and recommending it to the online users, leading to poor SEO rankings and authority score.
| It is only the user experience on your website that helps it rank higher on the search engine. |
So, it is always a good idea to target high-authority and relevant websites to ensure the best user experience.
Reach out to contextually relevant site owners with high-quality content, take part in online discussions & community forums, and never miss out on a valuable guest posting opportunity to ensure the best quality backlinks for your website.
DIY Vs. Agency Link Building for Startups
Now, this is something that needs proper discussion!
Though the choice is yours, it is important to compare the advantages and disadvantages of both these link-building approaches before you make the final decision.
Let’s first talk about DIY link-building for your start-up websites.
DIY link-building is the process of acquiring backlinks for your startup sites through your own efforts, instead of outsourcing your link-building tasks to a professional agency.
In DIY link-building, you yourself undertake all the link acquisition activities, such as industry research, identifying the target resources, outreach, negotiation, link placement, etc.
But, should you go for DIY link-building?
Let’s compare the advantages and the disadvantages.
Since it is all about direct involvement in the link-building process and a hands-on approach for acquiring backlinks, go for this if you do not want to invest in in-house resources and you are confident about your own link-building expertise.
The best part about DIY link-building is that it gives you full control and access over the strategies implemented and the techniques used.
Some of the best DIY link-building strategies include:
Now, let’s come to link-building by agencies.
This is the process of outsourcing your link-building tasks to a specialized agency for building backlinks to your startup sites.
In this case, a professional link-building agency and their specialized team of outreach experts, link-building specialists will take care of all the activities, starting from research to backlink acquisition.
Let’s have a quick analysis of its pros and cons:
If you hire a link-building agency, you can focus on your core business as the team will do the planning, outline the strategy, reach out to the influencers, handle content creation, manage link acquisition, and also monitor the performance of the backlinks until your site’s SEO metrics improve.
Now, comes the most important question!
Should You Go for DIY Link-Building Or Hire An Agency?
Well, it totally depends on you.
If you have a strong industry network and are ready to invest your time and resources in strategic outreach and backlink acquisition, go ahead. But remember to put in active and consistent efforts in link-building. However, it might be distracting for you in terms of core service management.
Link-building agencies offer comprehensive link-building solutions without bothering you. In fact, if you do not want to invest your time and efforts in learning and want to focus on improving awareness of your startup site, teaming up with an agency would be the best for you. However, your budgets should be high if you want to hire one.
| Both DIY and link-building agencies can help you achieve the best backlinks if you adopt the right approach. Remember, hiring the right link-building agency is crucial if you want the best results. |
There are 3 types of link-building agencies that you can team up with.
👉Full-service agencies that deliver comprehensive services
👉Specialized agencies that focus on specific types of link-building (guest posting, link insertion, blogger outreach, etc.)
👉White label agencies that offer resellable backlink services
But what should you look for when hiring an agency?
Let’s discuss that now!
How to Choose The Best Link Building Agency for Startups?
Hiring the right link-building agency is time-consuming, for sure!
But it does not have to be difficult.
We are here to share with you some factors that will make this task easier for you.
First things first!
Let us know what you value the most when you hire an employee?
Transparency, right?
The same goes for hiring a link-building agency as well.
Below are some aspects to look for when hiring one:
It is important that the agency you hire adopts a data-driven strategy to acquire backlinks for your site. The team member should be efficient in outreach, content creation, negotiation, and link acquisition.
| Stay away from agencies that guarantee instant search engine rankings and are reluctant to update you about the real-time progress in the link-building journey. Also, never hire agencies that put spammy link acquisition schemes into practice because it would damage your site’s reputation forever. |
💡 Look for link-building agencies with a proven track record of white-hat link-building practices. Check out the clients’ testimonials, reviews, and case studies to be on the safer side.
💡 Also, make sure that the team members have a clear understanding of your industry niche, business goals, and specific results you are looking for.
➡️Last but not least, team up with an agency that maintains professionalism and respects your thoughts and approaches to provide you with scalable link-building solutions and keep your startup website ahead in the competitive industry.
FastLinky: Your Trusted Link-Building Partner for Startup Sites
If you are looking for the right agency to partner with, this is probably the end of your search.
We are a link-building agency with specialized expertise in backlink acquisition for websites in every business industry.
Focused on driving measurable SEO growth, increased organic traffic, and enhanced ROIs for your startup sites, we are committed to building high-authority backlinks and delivering the best link building services for startups.
Now, you can also improve your site’s Domain Authority and search engine rankings just with a click.
Wondering why we are the best?
6+ Years of Expertise (managed link building)
We have 6+ years of experience in securing the best backlinks for our clients on high-authority websites. Simply outsource your link-building tasks to our team, and our managed link-building team will get it done for you.
Ethical Practices (high authority)
We are connected with 30000+ business owners across the world, which helps us secure backlinks for your startup site on high-authority industry resources. Our team members are well aware of the latest search engine guidelines that help us acquire backlinks without the risk of Google penalties.
Country-Specific Approach
Want to target the audience from a specific country or region?
We offer country-specific link-building services to acquire backlinks from websites within the specific country or geographic region that you have in mind.
By adopting a targeted approach, our link-building specialists help you reach a specific audience and improve your site’s online visibility & search engine rankings in the local SERPs.
From analyzing your niche industry and identifying the market opportunities to outreach and link placement, our team will handle everything to provide your site with faster SEO results.
Our skilled link-building specialists are always open to communication and will update you at each and every step of link-building to keep you on par.
So, get ready to take your startup website to the top of the SERPs with our unique & strategic approach and authority link building service for startups. Our techniques and strategies are tested and data-driven to ensure precision and accuracy in terms of SEO results.
We deliver what we promise.
From Startups to Brands: The Power of Link Building
As the market competition in every business niche gets intense day by day, the importance of link-building is also touching the sky.
To beat the established industry rivals, business owners these days require customized link-building strategies.
| Since startup sites need some extra efforts to acquire backlinks from the top-ranking industry resources, they mostly hire a specialised link building agency for startups. Nonetheless, DIY link-building is also effective if you know how to approach the top industry leaders for backlinks to your startup website. If you have the necessary resources and time to invest in outreach and link placements, go for it. |
In short, backlinks from the top-ranking resources build authority for your website, drive referral traffic to it, and improve your site’s awareness.
If you own a startup site, start focusing on growing your industry network by reaching out to influential site owners personally and building trust with them and your potential users by showcasing your expertise and establishing your site as an authoritative resource.
So, are you ready to start building backlinks for your site?
Or, thinking of hiring an agency for that?
Do let us know in the comments below.
We hope this guide has been helpful for you.
All the best for your link-building journey ahead.
Frequently Asked Questions
Q1. How much should I pay for link-building if I hire an agency?
Ans: Different link-building agencies charge differently. However, the average charges usually vary from $2000 to $20,000 per month.
The charges usually depend on a lot of factors, such as the experience of the agency, the complexity of the project, the timeline, and the number of backlinks you want. Also, the business industry you are in and the market competition are also crucial determinants of the link-building charges.
Depending on your convenience, you can either opt for hourly plans or monthly plans. Agencies usually charge around $100 to $1500 per link, depending on the business niche. Some of them, mostly freelancers, charge hourly rates, ranging from $125 to $500, depending on their industry expertise and experience.
However, it is always better to set a clear budget beforehand. Negotiate wisely until you are comfortable with the price. Also, try to stick to the fixed budget that you have in mind.
Q2. How do I know that the backlinks to my startup site are helping it?
Ans: Link-building is always helpful for the SEO health of websites, if done properly.
However, there are a few things that you can do to track the improvements in your site’s SEO metrics after the backlink acquisition.
First of all, track the key SEO metrics of your startup site, such as Domain Authority, search engine rankings, organic traffic drive, keyword rankings, etc., using tools like SEMRush and Ahrefs.
Keep note of all these metrics before backlink acquisition and compare them with the results after link-building. Make sure the backlinks are acquired from authoritative sites for increased traffic conversion and lead generation.
Q3. Is there any shortcut to building backlinks for my startup site?
Ans: No.
Link-building is a strategic process and requires consistent outreach efforts.
And not just that!
High-quality backlink acquisition is a resource-intensive journey, demanding much of your time and link-building efforts. There are some strategies that can speed up the process of backlink acquisition for sure, but there is no magic formula that can deliver you quick results.
The only way to secure high-quality backlinks for your startup site is to grow your industry network, create valuable site content, and adopt a customized & effective outreach approach to relevant and authoritative site owners.
Also, target niche-specific online communities, forums, and online directories to get your startup site listed there. Make sure you are on good terms with local businesses to boost your site’s visibility in the local SERPs.
Most importantly, be patient and consistent in your efforts because link-building is all about building trust with the search engine and your target audience, and it takes time.
Q4. What is the best link-building strategy for startup websites?
Ans: Link-building for startup sites always starts with great content creation. It is your site’s content that will attract the attention of the top industry owners. The second most important thing is to let the webmasters know that your site exists.
So, some of the most effective strategies that will help you secure premium backlinks for your startup sites include linkworthy content creation, link insertion, guest posting, leveraging HARO platforms, resource page link-building, and influencer outreach.
Q5. How will link-building impact my startup site’s SEO performance?
Ans: High-quality link-building can significantly impact the SEO performance of your startup website. Since high-authority backlinks act as brilliant site endorsements by some of the top-ranking industry websites, the search engine considers your startup site to be highly credible.
As a result, it starts featuring your website at the top of the SERPs gradually, resulting in improved search engine rankings and online visibility. When online users find your site’s content useful, it leads to enhanced trust and credibility.
Premium backlinks to your startup sites help in faster website crawling, indexing, increased referral traffic, and improved brand awareness. Link-building not only drives SEO growth for your startup site. It ensures sustainable growth of your website, promising a well-established brand reputation and increased ROIs.
Q6. How to do link-building for my startup site with a low budget?
Ans: Link-building is not as difficult as it seems!
Most startup sites usually have a low budget for link-building. But the good part is that you can still build premium backlinks for your startup sites if you know the right technique.
The best way is to offer value to the top-ranking sites in any form. You can go for guest posting or niche editing and explain the value of your content, or you can fix broken links on their sites and ask for a link back to your site.
Another way to build backlinks for your startup site is to reach out to the influential site owners in your industry and even your competitors to leverage their larger audience base. Connect with the industry leaders on popular social media platforms such as LinkedIn, Facebook, Instagram, online forums, and meetup platforms.
Remember, there is no better way to acquire backlinks for your startup sites apart from building trust with industry partners and establishing your site as an authoritative source within your industry.
Q7. What are the ethical link-building practices that I should follow for my startup site?
Ans: If you want sustainable growth for your startup site, practicing ethical link-building techniques is highly important. Ethical backlink acquisition is all about adopting a link-building approach that aligns with the search engine guidelines.
So, the first thing you can do is to chalk out effective strategies that will help you connect with the most influential industry leaders. However, they should not be manipulative or deceptive and only focus on genuine relationship building.
Next, focus on quality content creation that is industry-relevant and useful for online users. Engaging content naturally attracts backlinks from authoritative resources. In short, focus on adding value to your potential leads, and the other industry leaders and high-quality backlinks will follow naturally.
However, do not buy backlinks or participate in link exchange. Also, stay away from PBNs and link farms to avoid Google penalties. Instead, target multiple authority sites to acquire backlinks from for a diverse backlink profile.
As long as you prioritize user experience, follow the webmaster guidelines, and are consistent in practicing ethical link-building techniques, you are on the right track.
Q8. How to decide which link-building strategy will work the best for my startup site?
Ans: The best way to decide on the most effective link-building strategy for your startup site is to identify your target audience. Now, depending on your industry competition, you can go for either guest posting, link insertion, or opt for influencer outreach or HARO link-building.
Make sure you have great content on your website that your users will love to share, and you are consistent in your outreach efforts to the influencers. Connect with them on social media platforms and participate in online group discussions and forums for improved brand awareness.
However, it is always better to implement multiple strategies for link-building compared to relying on a single one. Take a look at your competitors’ backlink profiles, and you will get some ideas of the link-building strategies that work the best for your business niche.
Q9. How long will link-building take for my startup site?
Ans: If you want to see drastic improvements in your startup site’s SEO performance and metrics, you need to put in consistent efforts for at least a year or so.
How fast you will find your startup site grows also depends on the number of backlinks you acquire and the Domain Authority of the resource. If you target relevant and authoritative sources for backlink acquisition, you will start to see minor improvements in your site’s SEO rankings within 3 to 6 months.
After six months, you will find more positive changes, such as faster webpage indexing, more keyword rankings, and improved Domain Authority. After a year or so of consistent link-building efforts, you will notice substantial SEO growth for your startup website.
