Local SEO rapid URL indexer is a tool that can speed up the process of indexing and ranking of your new and updated pages by search engines.
This means faster ranking, enhanced visibility and more traffic for your local business website.
In this Fastlinky blog post I’ll give you an overview of these useful tools.
Let’s get moving.
In order for you to understand this indexing process and how an URL indexer can help your site rank higher in online search results, you need to know the meaning of some relevant technical terms.
Here they are.
Technical Term | Meaning |
URL Indexer | A tool that speeds up the process of URL indexing by search engines. |
URL (Uniform Resource Locator) | The address of a web page. |
Local SEO (Search Engine Optimisation) | The process of helping a web page of a local business website rank higher in SERPs. |
API (Application Programming Interface) | A set of rules that allow different programmes to communicate with each other. |
Search Engine API | An API that allows developers to communicate with a search engine outside of its normal interface. |
Pinging | The process of notifying a search engine that a new or updated page is ready for crawling and indexing. |
SERP (Search Engine Results Page) | The pages search engines show when a search is done are called SERPs. |
Crawling | The analysis of the relevance and quality of a web page by search engine crawlers.. |
Indexing | The process of organising and storing web page content in their databases by search engines for fast SERP delivery. |
Crawler (also called a bot or spider) | A programme that automatically scours the web and gathers web page information for indexing. |
To understand how you can boost your local search visibility using a Local SEO rapid URL indexer, you need to know how search engines index your web pages.
The indexing process is explained below.
There are three major steps a search engine takes while finding, evaluating and indexing a page.
First, search engines must know you have posted a new page on the web. Google calls this stage URL discovery.
Search engines must regularly scour the web for new and updated pages so they can show them when a user does an online search.
For URL discovery, search engines have a special programme called a crawler. Google’s crawler is called Googlebot.
These crawlers comb the web and find new or updated web pages.
Next stage is called crawling where search engine crawlers scan pages on the web.
Googlebot is programmed such that it automatically decides which websites to scan, how often and how many pages from a site should be collected for storing.
This collection process is called fetching in Google’s parlance.
The faster Googlebot will find and crawl your page, the quicker it will be for the search engine to place and show your page on SERPs.
A Local SEO rapid URL indexer can play a crucial role in this crawling and indexing process. But we’ll come to it later. Now let’s see the next stage of this process.
Then search engines evaluate your page for storing. Many factors influence this stage like the use of keywords, quality of content, reputation of the site, technical factors like links etc.
This evaluation and indexing influence how your pages will be shown on the SERPs. Whether it will rank high in search results or won’t show up at all.
Then your pages are indexed in search engines’ databases for retrieval during online searching.
So how can these tools help your new or updated pages sail through this finding, crawling and indexing process? What do they do?
Let’s find out.
Normally, a search engine will automatically find, crawl and index your pages. But it may take days or even weeks to do it.
Your local business needs immediate attention of your target audience and a long delay is never conducive to it.
So a rapid URL indexer takes a proactive measure and directly submits your pages’ URL to a search engine’s URL inspection tool.
These tools also use search engine APIs to communicate to crawlers about the new or updated pages so the bots can scan and index the pages quickly.
A man anxious to get something doesn’t depend on a promise from someone only but reminds the promiser of his promise.
A Local SEO rapid URL indexer also does it, only its reminder is called pinging. It pings search engines and reminds them that your new or updated page is craving their attention.
Some of these tools also use social media platforms to ping search engines to remind them that a new page is live and waiting for crawling and indexing.
Search engines crawl social media to discover and index new pages.
These tools take advantage of it and share new content on different social media platforms so crawlers can find, crawl and index new or updated pages.
Thus this action indirectly intensifies the sharpness of the ping.
A URL indexer may also create temporary backlinks to your new or updated pages to bring them to search engines’ notice for rapid crawling and indexing.
Backlinks from reliable and authority pages are a crucial metric for search engines to rank a page.
Investing money in SEO campaigns has become an online staple for all website owners this time around. But when it comes to local businesses, this spending assumes an added importance.
It is important for a local small and medium-sized enterprise (SME) to target and capture the local market for business growth.
But the competition for these businesses is usually very high and beating rival companies to grab upper ranks in the SERPs is difficult.
Nevertheless, these businesses need to carry out this difficult task successfully as a high SERP rank means higher local visibility in online searches and more traffic and conversions.
This is the reason experts advise SME owners to invest generously in a comprehensive and continuous SEO campaign for their businesses.
An effective and aggressive local SEO campaign can make the pages of these enterprises’ get higher visibility by ranking higher than their competitors’ in local searches.
And here lies the importance of a local SEO rapid URL indexer.
But first thing first, what is this local SEO? You might ask.
Well, local SEO is the process of optimising pages of SME sites for higher SERP rankings.
In this process, the SEO executives focus sharply on improved visibility in local searches rather than global visibility.
They do this because improved local visibility may drive local traffic, who are looking for a product or service an SME specialises in, to the pages of that SME and if the searchers like what they see, they may do business with those companies.
There are many details in local SEO but we are not discussing local SEO here and for our present discussion, this much will suffice.
So why does a local business need a local SEO rapid URL indexer?
A simple answer to this question is, the tool will help its new or updated web pages get indexed by search engines and noticed by local target customers faster.
This may accelerate the process of its online visibility as it will help its SEO campaign yield quick results due to quick indexing.
But this simple answer will not do. We’ll have to dig a little deeper to grasp the importance of these tools in a local business’s SEO campaign.
Getting prominence in SERPs, beating competition, bagging more traffic, more conversion and more customers are not a pastime but a life-saving compulsion for local businesses.
They have to get more customers through online visibility and get them fast. They can’t wait for a search engine’s whims. They have to take a proactive stand and take pains so search engines index and rank their pages fast.
And the tool that does it for their SEO campaign is called a local SEO rapid URL indexer.
Get the photo?
By speeding up the indexing process, these tools yield several benefits for local SEO and local businesses. Some of them are:
Rapid URL indexers may provide local business pages a faster SERP visibility by helping search engines speed up the finding, crawling and indexing processes.
If the pages of a local business contains high-value and relevant content, this faster indexing and ranking may provide them with faster and higher SERP standing.
Remember one thing though, if your site’s content is of a low quality, no SEO mumbo-jumbo or tools and tricks can put your URLs higher on the SERP, slowly or rapidly.
Some rapid URL indexers utilises social media for pinging search engines by getting you some local citations.
Search engine crawlers often scan social media platforms and these actions of the URL indexer may indirectly help your page get a faster indexing and higher SERP ranking.
A local SEO rapid URL indexer is a tool that helps local businesses accelerate the discovering, indexing and ranking of their website pages by search engines.
Search engines automatically index new and updated pages, but the URL indexing process they follow takes time which a local business can ill-afford.
That is why it uses these rapid URL indexing tools to expedite this indexing and ranking processes by search engines..
By submitting new or updated pages directly to search engines and pinging them, these tools facilitate faster crawling, indexing and ranking of local business pages.
Thus they may yield serious benefits for local businesses like improved SERP visibility, more traffic and conversions and more profits.
A. This is a tool that helps local SEO accelerate their pages’ crawling, indexing and ranking by search engines.
A. No, they are legit software developers use and search engines accept.
A. It may, provided your site has high-quality relevant content.
A. On the contrary, Google may thank you with a higher ranking for making its job a little easier.