The current landscape of the Software As A Service (SaaS) industry is shifting rapidly with the integration of cloud computing, workflow management systems, etc. It aims to offer a faster, scalable, secure, and cost-effective software solution powered by AI to dominate future innovations.
But here comes the question!
How will you take your SaaS services to an all-new height of popularity?
The only way to improve brand awareness and build trust with your target audience is through link-building. However, the approach, in this case, is slightly different from traditional link-building due to the tech orientation.
In this guide, we will discuss 9 proven methods for powerful SaaS link-building. We will tell you how you can target specific tech websites and reach out to audiences who are genuinely interested in your content.
Also, you will learn about a few deadly mistakes most of the SaaS agencies make when it comes to link-building. So, read on to know how to build backlinks for SaaS companies.
The Competitive Industry of SaaS
The consumer market has a heightened demand for SaaS solutions and services. So, it goes without saying that the market competition in this specific industry is relatively high. To boost brand authority and awareness for your SaaS company, you must follow a tailored link-building strategy.
Acquiring backlinks for SaaS companies is difficult, partly due to a lack of credible sources and partly because of the highly competitive industry niche. For a solid backlink profile of your SaaS website, you need to establish a strong relationship with relevant industry leaders.
Also, you need to pay special attention to the site’s content that you target for backlink acquisition. If your content is not useful for the audience of the target website, it will lead to a higher bounce rate and damaged SEO.
The primary goal of SaaS link-building is to build trust with your target audience as well as the search engine for enhanced brand credibility, authority, and reliability. Only an effective link-building strategy will enhance the brand awareness and online visibility of your SaaS company website.
Importance of Sustainable SaaS Link Building in 2025
Sustainable backlink building strategies focus on securing backlinks for your SaaS company on high-authority and relevant industry websites. The objective is to boost your site’s credibility, online brand presence, and search engine performance so that it grows over time.
Here are the benefits of link-building for your SaaS service website:
- Improved search engine rankings
- Insane referral traffic
- Improved brand authority
- Enhanced organic traffic
- Sustainable brand growth
- Enhanced audience trust
- Improved brand credibility
- More qualified leads & ROIs
To win over your industry competitors and to build an identity of your own, you need to earn the trust of your target audience. Only an extended & reliable network with industry experts can boost your site’s niche authority and credibility.
Remember, the stronger your connections are, the better your online brand presence will be.
2 Types of Backlinks You Want
There are two types of backlinks that can help you achieve your SEO goals. Based on their tags and source codes or the destinations they lead to, we have classified them into two different categories.
1. Do-follow
These backlinks take your audience to a different webpage that is linked to the article on your website. These are highly beneficial for SEO if linked with an authoritative and relevant source of information because the search engine considers your site to be authoritative and credible.
2. No-follow
The HTML code for these backlinks has a ‘nofollow’ tag in it. These backlinks do not lead your audience to a new webpage, but help you dodge severe Google penalties.
When you secure no-follow backlinks, the search engine does not consider your link-building efforts ‘spammy’ even if you unintentionally link to a blacklisted website.
Also, some of the best no-follow backlinks that Google considers valuable include sponsored links that you paid for and backlinks to your site placed in user-generated content (comments in community forums and social media platforms).
Let’s Get Into The Link-Building Journey
Before we get into the methods of link-building for your SaaS company, it is crucial to understand the process. This will help you channelize your link-building efforts in the right direction.
Research & Campaign Outline
If you outsource your link-building efforts to a specialized backlink agency like us, one of our team members will connect with you shortly after you have filled in the details. Next, we will analyze your site’s backlink profile, identify the ‘poor’ backlinks, and remove them.
The link-building experts will evaluate your business goals and prepare a tailored outreach & link-building strategy that aligns with your business values and objectives.
The goal is to boost the awareness of your business so that your unique brand voice reaches a larger audience base that is genuinely interested in your SaaS solutions.
The stage is crucial because the link-building experts will analyze your site’s search engine performance and craft a personalized SEO strategy that will lead to successful outreach efforts.
Strategic Outreach
After we chalk out the initial outline of the link-building campaign, our team will focus on identifying the most popular influencers in your industry. We send them a personalized message stating the value your SaaS services or related information will provide to their audience if they collaborate.
We will perform the industry research and analyze your competitors’ backlink profiles to identify link gaps and the potential sources for backlink acquisition. Our personalized approach and value proposition make the negotiations and link acquisition easier for us.
Securing SaaS Backlinks
We focus on the strategic acquisition of high-quality backlinks for your SaaS company. Each of the backlinks is acquired from high-authority and relevant sources and promises increased online visibility and guaranteed traffic growth.
Monitoring Link Performance
After successful backlink acquisition, we make sure that the backlinks are performing well. Our team constantly monitors the SEO metrics of your SaaS service website to track its performance on the search engine.
Our strategic link-building approach drives increased brand awareness, online visibility, and organic traffic growth. We help your SaaS company take the front seat in this competitive SEO game by implementing the right backlink acquisition strategies.
Top 3 Characteristics of Powerful Saas Backlinks
Not all backlinks are equally effective.
One of our clients went from 9K to 28K visitors a month without hiring a full-time SEO service.
How?
With our link-building services.
However, while approaching site owners for SaaS link-building, it is crucial that you keep certain things in mind.
Contextual Relevance
Backlinks from authoritative industry websites will change your site’s SEO game for sure. High-quality backlinks will not only boost your site’s search engine rankings but also improve its niche authority and credibility, leading to enhanced user experience and organic traffic growth.
However, all of these will happen only if the target site’s content is contextually relevant to yours.
SaaS link-building is effective only if your site’s content or your unique brand message reaches the right audience base. If you target websites that post content in a different context, chances are high that the audience base is different than yours and they are not interested in your SaaS services.
So, if you add a link back to your site on the target website, the audience will visit your site for sure, but will spend very little time, resulting in higher bounce rates. This will harm your site’s SEO score in the long run, leading to a poor authority score and brand credibility. Once the search engine considers your site less useful for visitors, it will start experiencing less online visibility and presence.
So, try to earn the trust of your target audience and aim to provide them with the best information and services. Identify relevant industry websites and the right anchor text that aligns with your services.
Place the link back to your site with the right anchor text that sounds natural and not forced. This will entice users to click on the links and visit your site, leading to higher click-through rates and an increase in average time spent on websites. It will signal the search engine that your site’s content is relevant and useful for the site visitors, resulting in increased online presence and audience trust.
White-Hat Techniques
The aim of acquiring backlinks is to boost your site’s Domain Authority and credibility, but sustainably.
For this, it is crucial that you follow an ethical link-building practice. Ethical or white-hat link-building techniques help you secure the best quality backlinks for your SaaS company while building and maintaining trust with the audience and the search engine.
When you gradually build a strong relationship with the industry influencers, you secure potential link-building opportunities for your SaaS service website. If you have great content on your site, it attracts natural backlinks from reputable industry sources, leading to higher SEO rankings.
As a result, the search engine finds your link-building efforts genuine and features your site at the top of the SERPs. This leads to enhanced online visibility of your website and improved brand awareness with almost zero risk of Google penalties.
Manually Secured
When you secure backlinks for your SaaS service website manually, you ensure the link quality over quantity. With manual link-building efforts and extensive field research, you focus on backlink acquisition from relevant and reliable websites.
Also, with manual link-building, you get better control over anchor text selection and link placements for measurable SEO results. Manually secured backlinks provide your site with a long-term SEO advantage due to the strong industry relationships and link credibility.
9 Proven Methods for SaaS Link-Building That Work
There are more than 1000 ways to build SaaS links.
But, in this blog, we are taking the most effective and ethical link-building techniques into consideration.
We are discussing 9 such link-building strategies that are tried and tested for measurable SEO growth of business websites without the risk of search engine penalties.
1.Linkable Asset Creation
This is so far the best proven link-building technique that works for almost any business niche.
It involves creating linkworthy content for your website that adds real value to your target audience. This type of content attracts backlinks from authoritative websites naturally.
But, how do you create genuine yet informative content for your SaaS service website that the industry leaders would love to link to?
Here are some of the tips that you should definitely follow:
- Research specific topics, queries, or issues in your SaaS industry niche that your service can address, answer, or solve. Identify the key areas for improvement and talk about how SaaS services will effectively provide the users with a targeted solution.
- Try to explore new industry perspectives through your content. Research well before you draft your final content and make it as insightful as you can.
- Industry leaders love to link to content that incorporates a visual form of content, such as an infographic, study report, chart, table, case study, etc.
- If you can add free tools in your content that are relevant to the context, go for it. Chances are higher that your site will get multiple backlinks from credible sources.
- Share your content on popular community forums, social media platforms, or any other virtual spaces where audiences are interested in SaaS services. Your content might reach the right industry owners who would love to link back to your site.
Most importantly, try to find out which type of content gets most of the backlinks and adjust your content creation strategies accordingly.
Aim to write long-form content that is interactive, informative, and contains detailed and original research findings and observations.
That’s it!
Your site is ready to get backlinks from reputable websites in your industry.
2. Guest Posting
Guest posting is a result-driven link-building strategy, especially in the SaaS industry.
It is the process of writing genuine and relevant SEO-friendly content and publishing it on other authoritative websites to get a link back to your website.
Guest posting significantly boosts your site’s niche authority and online visibility through high-quality backlink acquisition. It works every time because you are offering real value to the audience of the target websites in the form of informative content.
Here are the steps for effective guest posting:
- Start by identifying reputable websites in your industry with a huge organic traffic and a high Domain Rating.
- Connect with the site owners and build a healthy relationship with them. Introduce your services and discuss your expertise while focusing on the transformative power of your SaaS solutions.
- Create informative and engaging content that is relevant and useful for the audience of the target websites.
- Reach out to them personally and explain how your guest post articles can offer real user value.
- Do not forget to negotiate with the site owners and emphasize each aspects that make your content on a specific topic better than the existing ones.
- Try to compose customized pitching emails with a personal touch to communicate easily with the site owners and convey your message more precisely.
- Once they agree, get your guest post published on the target websites.
- After securing blog post placement, track your website analytics to measure the effectiveness of the backlinks you just acquired.
Sounds easy, right?
However, make sure you invest the right amount of time and outreach efforts to draft the perfect content and secure the best guest posting opportunity.
Remember, not all guest posts get accepted, so be prepared for rejection as well.
However, as long as you target relevant industry websites, focus on quality content creation, and pitch to site owners the right way, you will get multiple guest posting opportunities to explore.
The better your content quality is, the higher the chances are of getting high-authority backlinks to your site, resulting in improved SEO, insane organic traffic, and increased lead generation.
3. HARO
Help A Reporter Out (HARO) is an effective link-building strategy when combined with other backlink acquisition techniques. It is especially effective for the SaaS industry niche because journalists often post queries related to specific SaaS products or look for solutions to certain issues that only SaaS services can address.
The link-building process is relatively simple. All you need to do is connect with journalists on specific media platforms or community forums and respond to their queries. However, your responses must be insightful, informative, and demonstrate your expertise in the relevant industry niche.
Here are the steps to follow:
- Join popular journalists’ forums or sign up with an account of your own on reputable media platforms.
- Participate in group discussions or join specific communities that discuss relevant topics that align with your niche.
- Follow daily emails and respond to requests coming from journalists who are actively looking for answers to specific queries.
- If you find a topic that is relevant and you are confident to talk about, pitch to the journalist.
- Write an insightful answer and precisely explain why you are an expert in that specific niche.
That’s it.
You have played your part!
If the journalist chooses your answer as the best source of information, you will be credited with a brand mention on popular media publications or news websites.
These backlinks are powerful enough to boost your site’s authority and credibility manifold. Also, you will experience almost an instant increase in your brand exposure, traffic growth, and lead generation.
But be mindful of certain things, such as:
- However, remember to add enough evidence, reports, or data in support of your answer and your expertise in a specific business niche.
- Also, make sure you answer quickly because there are thousand others waiting in the same line.
- Most importantly, try to add valuable and proven insights or observations in your answer that are informative & shareable.
- Also, remember that frequent follow-ups do not help.
So, even if you do not get a positive response from a journalist, focus on building a healthy relationship to secure future link-building opportunities.
4. Image Credit
This link-building technique is particularly beneficial for SaaS businesses.
SaaS services create high-quality shareable images that are often used by other business owners, without crediting the original source websites.
If you find any business owner using images created by your company, ask them to credit your website with a link back to it. This will instantly get you authentic and valuable backlinks, leading to enhanced search engine score and online visibility.
Wondering how to get backlinks this way?
Here are the things you can do:
- Create visually appealing images, infographics, product comparison charts, product descriptions with added graphic visuals, or any form of visual elements relevant to your industry. (Make sure they are shareable!)
- Now, let’s get to work.
Start sharing your creation on popular social media or community platforms and stock photo websites (Pixabay, Pexels, Shutterstock, Unsplash, etc)
- Use a tracking tool such as Google Images to monitor where the site owners are using your images.
- Once you find a reputable website that is using your image, pitch to the site owner and request a link back to your website.
And, you are done!
If you reach out to the site owners the right way and strategically ask for a link back to your site, you will build multiple high-authority backlinks to your site, gradually.
It is one of the easiest ways to secure high-quality backlinks for your site. These backlinks will improve your site’s SEO score right away by boosting organic traffic to your site. Also, this technique will help you build a solid relationship with the top industry leaders.
Remember, high-quality images take your brand’s marketing game to a whole new level due to their interactive qualities. So, leverage this tool’s potential mindfully and get the best backlinks for your SaaS website.
5. PR Campaigns
This is more like HARO, but in this case, you take the initiative first for relationship building.
PR campaigns can help you get high-authority backlinks for your SaaS website from top-ranking publications and websites, boosting your site’s online presence, niche authority, and search engine rankings.
The steps include:
- High-quality content creation that is valuable, informative, and linkworthy.
- Identify relevant bloggers, influencers, or journalists and connect with them.
- Craft personalised pitches and explain precisely what makes you an expert in your niche.
- Promote your content on popular social media platforms.
- If needed, go for paid advertising initially.
- If your content is shareable, journalists and bloggers will link back to your content.
- Once you get premium backlinks to your website, track the SEO metrics.
- Analyze the impact of the backlinks acquired on your site’s SEO performance.
This way, you will get an idea of how the backlinks are performing. Also, consider the quality of the backlinks instead of the numbers because only high-authority backlinks will boost your site’s SEO rankings and organic traffic.
6. Tool Integration
This is not a link-building strategy, so to speak, but an approach that will help you acquire the best backlinks.
The process refers to the strategic use of specific tools for specific purposes to ensure premium backlink acquisition. This strategy focuses on using a different set of tools for content creation, resource page listing, PR outreach, pitching, and backlink analysis.
Here are the best tools used at different link-building steps:
Content creation:
- Jasper
- Piktochart AI
- Canva
- Visme
Resource Page Identification:
- Free Site Crawlers
- Selenium
- Scrapy
- SEMRush
- Ahrefs
- Moz Pro
- Screaming Frog
- Google Search Console
Relationship Building & Outreach:
- HARO
- Google Alerts
- BuzzSumo
- Pitchbox
- Buzzstream
- Hunter.io
Backlink Analysis:
- Ahrefs
- SEMRush
- Majestic
- CognitiveSEO
Using these tools will help you in strategic relationship building with industry influencers and high-quality backlink acquisition. Simply focus on the backlink quality, Domain Rating, or authority score of the target websites, and the right anchor text selection for a successful link-building campaign.
7. Unlinked Brand Mentions
This is probably the simplest link-building technique that works every time!
All you need to do is find out if a website mentions your SaaS company or product without linking back to your site. If you find one, reach out to the site owner and ask them politely to link back to your site.
Here is how it works:
- Use tools such as Google Alerts, Ahrefs Content Explorer, and Google News Alerts to track when your brand is mentioned by other site owners across the web.
- Once you find the brand mention, reach out to the site editor via personalized emails or social media platforms.
- Thank them for mentioning your brand and explain precisely why you think adding a link back to your site will be beneficial for their audience.
- In case you do not get any response from the other side, wait for a few days and follow up again. However, never be too pushy for the backlinks.
Though unlinked brand mentions indirectly boost your brand awareness, it is considered a missed backlink-building opportunity. So, always try to get a link back to your site.
However, make sure that the site mentioning your SaaS company is authoritative, credible, and reliable for a positive SEO result. If the site is spammy and posts content on random and irrelevant topics, it is not worth your time & link-building efforts.
8. Fixing Broken Links
Broken link-building is a proven strategy to get high-authority backlinks for your website.
You need to identify broken links on relevant websites and add a link to your content as a better replacement. The strategy works most of the time because a lot of websites have broken links or outdated links, and who does not love to get a better alternative that will add real value to the users?
Here are the steps to get backlinks using this strategy:
- Identify broken backlinks on relevant websites using tools such as SEMRush, Ahrefs, etc. It is always better to target websites related to SaaS services or products.
- Next, you need to analyze the previous content that your target site was linked to. This will give you an idea of the right type of content that will align with the context.
- If you find that the broken link directs you to a page that does not exist or is not found, create a webpage with similar yet better content. Make sure your content includes unique information, infographics, visuals, and long-form listicle blogs and articles that are linkworthy.
- Now, reach out to the site owners via personalized emails. Craft a tailored pitch that conveys your message precisely. Let them know why you think that your content or webpage is a better alternative to the previous ones and how it will add value to their target audience.
- In most cases, you will get a positive response from their end. However, if you don’t get a reply, do not hesitate to send them follow-up messages or emails after a week or so.
Once you get the backlinks, track their performance & your site’s SEO metrics to analyze its performance on the search engine before and after link acquisition.
The secret to success with this link-building technique is to identify broken backlinks on relevant and high-authority websites, create high-quality content, and reach out to the site owners personally.
Remember, link-building takes time. So, you need to be persistent in your efforts for the best results.
9. Resource Page Link-Building
Before you know how it works, you need to know what resource pages are.
These are webpages that feature a list of valuable articles, informative blogs, tools, or any other sources of credible information. The online visitors often refer to these resource pages when looking for reliable information sources.
So, getting your website listed on these pages will earn you high-authority backlinks that will boost your site’s niche authority, credibility, and referral traffic.
Wondering how it works?
- Use tools such as Ahrefs to identify relevant resource pages. You can also use specific Google prompts such as “keywordinurl: resources” or “keywordintitle: resources” to find resource pages on a specific niche topic.
- Once you have a few target resource pages in your hand, analyse the quality of the content that they link to. This way, you will get an idea of what type of content you should create to get your article or webpage featured on these resource pages.
- Create valuable content after thorough research on a particular niche topic. Try to include the best information, comparison charts, tables, diagrams, infographics, visuals, etc., that make your content rich and linkworthy.
- Reach out to the resource page editor or site owners via personalized emails and explain how it can address the queries of their target audience and provide them with valuable and genuine information. Focus on why you think that your content will be a great addition to the resource page.
If the site owner agrees to your proposal, they will add a link back to your content, and your webpage will get featured on the resource page. This way, you will get valuable backlinks to your SaaS service website.
Resource pages are a credible and authoritative source of information. Getting your site featured on these pages will significantly improve your site’s SEO rankings, organic traffic rate, and authority.
As long as you focus on targeting relevant resource pages, reaching out to the right site owners, keeping your outreach messages to the point, and creating high-quality content, you will manage to secure multiple resource page backlinks for your website.
However, do not follow unethical link-building techniques, and be patient until you achieve your goals.
Absolute DON’Ts for SaaS Link Building
Now that you know the proven techniques of SaaS link-building, it is time to learn about some of the red flags. Also, we will offer the best solutions to help you secure high-quality SaaS backlinks.
Links from Spammy Sources
Spammy websites often post irrelevant content that is not useful for online visitors. That is why backlinks acquired from such websites result in severe Google penalties, poor search engine rankings, and decreased organic traffic. It is because when you secure backlinks on these websites, the search engine considers your link-building efforts as suspicious and unethical.
Link Exchange
Link exchange is not always bad!
However, if you repeatedly exchange links with specific websites, the search engine finds it manipulative. So, try to reach out to reputable website owners manually & build relationships with them.
Who knows?
This way, you will secure multiple high-authority backlink building opportunities in the future.
Black-Hat Techniques
This is an absolute NO!
The search engine is excellent at detecting unethical link-building practices. Purchasing backlinks, exchanging backlinks with selective websites, and getting free backlinks from spammy sites all come under black hat link-building techniques.
Also, there are link farms and PBNs that exist solely to provide you with backlinks. However, for that, these sources often link to thousands of other irrelevant websites.
Google is very well at identifying such low-quality backlinks that do not provide the users with any value. So, if you get backlinks from these, chances are high that your site will get unindexed. For all these reasons, invest your efforts in white-hat link-building, even if it takes time.
Irrelevant Backlinks
This is probably the major red flag that you should watch out for!
Backlinks from sites in a different industry niche will do more harm than good. It is because when the audience clicks on the link and visits your site, they might not find the content useful enough. This will negatively affect your site’s SEO score, leading to less online visibility on the SERPs.
Using The Same Anchor Texts/Keywords
The anchor text plays a crucial role in determining the backlink performance because it quickly informs the audience about what they will find on the linked webpage. Also, the anchor texts help the search engine get a hold of the link context. So, selecting the right anchor text before placing the backlinks is very important.
However, when you use repetitive anchor texts for link placements, the search engine considers this practice as a way to manipulate the SERP rankings. Also, using keywords as anchor texts might mislead the target audience, leading to higher bounce rates on your website.
Instead, opt for a balanced approach when selecting the anchor texts so that it does not lead to over-optimization.
Backlink Purchase
Purchasing backlinks is against the search engine guidelines. Also, when purchased from a less-authoritative source, it might lead to search engine penalties because they will link your site to irrelevant and random sources.
Links from Pre-Existing Backlink Sources
Always verify if your site already has a backlink from a particular website before you plan your outreach campaign. Multiple backlinks from a single website might not benefit your site’s backlink profile. Instead, aim to reach out to the top influencers and website owners in your industry and try to acquire backlinks from each reputable source.
SaaS Link-Building for Powered SEO Efforts
Strategic link-building will help you boost your SaaS website’s search engine rankings, organic traffic, online visibility, and niche authority. When you acquire backlinks from top-ranking websites in your industry, it will result in enhanced brand awareness, credibility, and trust with your target audience.
As long as you focus on relationship building with the industry leaders and relevant backlink acquisition through white-hat techniques, link-building will help you get measurable SEO results for your SaaS service website.
Frequently Asked Questions
Q1. What are SaaS link builders?
Ans: SaaS link builders are professional backlink experts who help you get high-authority backlinks for your SaaS website. These backlinks boost your site’s search engine rankings and organic traffic by improving its niche authority, credibility, and trust with the target audience.
SaaS link-building is different from traditional link-building because to build such backlinks, you need to have an in-depth understanding of the SaaS industry niche, its customer journey, and the right websites to target for strategic outreach.
Some of the best ways to build SaaS backlinks include guest posting, identifying unlinked brand mentions, link reclamation, fixing broken links, and creating linkworthy assets for your website. However, it is a long-term journey that demands a customized outreach approach and consistent link-building efforts.
Q2. What should be the right approach for SaaS B2B brand link-building?
Ans: Since the SaaS industry is a highly competitive one, building high-authority backlinks for your site requires a more tailored approach. For example, connecting with the industry leaders is considered the stepping stone for building SaaS backlinks.
Next, focus on high-quality content creation for natural backlink acquisition. Also, if your content is genuine, informative, and valuable to the audience, the industry leaders would love to link back to your site for improved user experience.
Some of the effective link-building approaches include PR outreach, HARO, participating in Q&A forums, reclaiming lost backlinks, affiliate marketing, product partnerships, and more.
Q3. How will a link-building agency help build backlinks for my SaaS company website?
Ans: Link-building agencies have in-house teams of professional link-building experts who have specialized skills in acquiring high-authority backlinks for your SaaS service website. These agencies have strong relationships with the top influencers in your SaaS industry, which makes their link-building efforts highly effective.
The link-building specialists come up with tailored strategies to leverage their industry relations and secure backlinks for your site much faster. By carrying out a systematic and strategic link-building campaign, they boost your site’s authority, credibility, organic traffic, and SEO rankings.
From backlink profile audit and link-building strategy outline to content creation and link placement, these agencies will do everything so that you can have peace of mind.
Their strategic planning, backlink profile analysis, high-quality content creation, targeted outreach, and real-time performance tracking will provide you with measurable SEO results through backlink building.
Q4. How much should SaaS link-building cost?
Ans: If you outsource your SaaS link-building tasks to a specialized agency, it will cost you somewhere between $100 to $2000. However, the exact cost depends on a lot of factors such as the link quality, the complexity of the link-building project, etc.
For example, backlinks from high-authority websites will cost you more compared to links from sites with relatively lower Domain Rating. Also, digital PR backlinks, guest posting, etc., will cost you more due to the implementation of customized outreach & link-building strategies and the time invested in securing the backlinks.
Also, the SaaS industry is more competitive than others. It takes the cost of link-building programs much higher. To be specific, if you want backlinks from low authority sites, $200 per backlink should be fine. Medium-end backlinks will cost you around $400 to $600.
However, high-quality backlinks from real authority sites are relatively expensive. Each backlink might cost you $1500 to $2000, especially when secured on popular media & news publications and PR platforms. But remember, high-authority backlinks will provide your SaaS website with significantly higher SEO benefits for the longest time.
Q5. What is the fastest way to promote my SaaS service website?
Ans: There are a number of ways to promote your SaaS service website, including digital marketing, paid advertising, content marketing, etc. However, one of the best ways to quickly boost your site’s online presence and brand awareness is high-authority link-building.
When you acquire backlinks from the top-ranking and relevant industry websites, your site gets valuable ‘votes of confidence’ that signal the search engine about its authenticity, credibility, and reliability. As a result, Google features your site at the top of the SERPs, leading to improved audience trust, online visibility, and organic traffic.
Also, try to build relationships with the industry leaders by adding value to their target audience in any form. For example, you can fix a broken link on their websites and, in return, request them to add a link to yours as a better replacement. Also, join community sites, social media platforms, and Q&A or discussion forums to connect with industry influencers, bloggers, journalists, and website owners.
Promote your website content or SaaS services on these platforms by actively reaching out to the right industry leaders, replying efficiently to relevant queries, and participating in online chat rooms where you will explain what makes you an expert in the SaaS industry. This way, your brand will get the much-needed exposure, leading to enhanced & targeted reach to the qualified leads.
