2025 is a digital era.
Studies and surveys show that between the years 2024 to 2025, around 58% local business owners have shifted from offline stores to digital marketing. The outcome was as expected—-increased audience engagement, traffic generation, lead conversion, and sales.
Among them, approximately 69% saw exceptionally positive results from their SEO efforts. This shows that the majority of the business websites involved in link-building experienced tremendous growth in their sales and ROIs and enhanced website/business reputation in the digital marketing landscape.
Now here are some reports:
✔️78% marketing professionals benefited from link-building efforts
✔️29% of business organizations found their link-building efforts 100% successful
✔️44% of professional marketers achieved moderate business growth through link-building
✔️67.5% of business owners found increased rankings of websites on the SERPs
✔️85% of SEO professionals experienced improved brand authority, website awareness, and online presence
All of these point to one single thing.
The importance of link-building.
But the question is, why is every single link-building campaign not successful?
Well, the lack of expertise might be the reason.
In today’s blog, we will be discussing the roles and responsibilities of link-building experts, their skills, how they perform outreach, secure backlinks, what it takes to be a professional, and more.
Hello, everyone!
Welcome to this blog, where we will be talking about the link building experts, how they can improve your website’s reputation, and how you can hire the most reliable link-building partners.
So stay hooked till the end.
Who Are Link Building Specialists?
Link-building is one of the best strategies to improve your site’s online visibility and boost awareness. This is the most popular and proven technique to ensure a wide exposure for your website and reach a larger target audience.
However, this is highly challenging, and a lack of expertise often results in failed attempts to build backlinks.
Then, what is the possible solution?
Who can secure the best backlinks for your website?
Here comes the role of link-building specialists.
Link building experts develop tailored strategies to acquire high-quality backlinks for your website from authoritative websites. The purpose is to ensure a solid brand reputation and awareness so that your website reaches your target audience base.
The experts identify and target the top-ranking websites in your niche and acquire backlinks from these resources to ensure brand exposure. With targeted outreach strategies, the link-building specialists reach out to the most influential bloggers and site owners.
They focus on building & growing your industry relationships by providing the site owners with real value in the form of content submission, broken link-building, etc.
From identifying the best link-building opportunities, competitors’ backlink profiles analysis, and reaching out to the popular bloggers to content creation, collaboration, negotiation, link placements, and site performance tracking, the experts will take care of the entire link-building process.
Link Building Specialists Developing Tailored Strategies for Backlink Acquisition
Securing high-quality backlinks for your website is not just important; it is crucial.
The backlinks should be from high-authority resources to ensure long-term SEO growth for your website.
But identifying the best resources, reaching out to the site owners, and securing the backlinks will take a long time.
That is why link-building specialists develop tailored strategies to acquire backlinks faster for your website. They play a crucial role when it comes to implementing the best link-building strategies to acquire quality backlinks.
Only a skilled link building expert knows which strategy will work for you and ensure sustainable SEO success.
Now, the question is how they do it!
Well, they mostly follow 6 simple steps to secure backlinks. Here is a diagram that shows the systematic procedure of securing backlinks.
Now, you might ask us, how do they evaluate the quality of the backlinks?
Is there any proven technique that can help the experts measure the success of the link-building campaigns?
Well, definitely, yes!
The best way to evaluate the quality and performance of the backlinks is to analyze and track certain SEO metrics of the resource websites.
Check out the key metrics that link building experts often track to evaluate the website quality:
Apart from these 4 metrics, there are some other aspects as well that most of the link building specialists often consider while evaluating the website’s quality.
✔️Bounce rates
✔️Conversion rate
✔️Traffic resources
✔️Average sessions
✔️Pageviews
✔️Average time spent on the webpage
✔️Keywords rankings
✔️Unique visitors
✔️Page loading speed
✔️Total visits
✔️Pages per session
When the experts target a particular website for securing backlinks, they make sure those resources have a huge inbound organic traffic with higher engagement rates, lower bounce rates, increased conversion rates, faster page loading speed, and more unique visitors.
A website with higher audience engagement is always a good thing because it ensures increased website exposure.
The link-building experts have an extended industry network, and hiring them will help you tap into their existing network and get your website recommended by the industry leaders, resulting in improved site authority, online presence, and search engine visibility.
How Do Link Building Experts Secure The Most Effective Backlinks?
Now that you already know how the link building specialists secure the backlinks for your website, let’s focus on the strategies.
Expert link building specialists never rely on one single link-building strategy for backlink acquisition. They analyze your unique business goals, consider your priorities, and then develop a tailored and customized strategy to acquire the backlinks for your website.
Here are the common link-building strategies implemented by the experts:
Now, which particular strategy among all these will work for your website?
That depends on your industry goals, business niche, and target website.
Let’s focus on these link-building strategies and how they work.
Guest Posting
This process involves drafting quality content and getting it published on someone else’s website. The link building experts create content for your website and identify the best resources in your niche to get it published for acquiring backlinks.
This is one of the most common strategies that helps you establish a strong connection with the industry leaders and ensures a strong brand exposure. Link-building experts help you access a reliable platform to share your niche expertise.
By guest posting your articles on an authoritative resource, your website reaches a larger audience, resulting in improved trust with the audience and online visibility.
Unlinked Brand Mentions
The link-building specialists will look for your business website being mentioned in other blogs, websites, or other relevant resources. Next, they will reach out to the site owners and ask them to add a link back to your website as a form of credit. This will earn your website valuable backlinks from trusted resources.
Broken Link Building
This is one of the easiest ways to acquire backlinks for your website.
The process involves finding webpages within your niche with lost/broken backlinks. To be specific, the link building specialists will look for top-ranking and high-authority websites/webpages with broken links.
Next, they will ask the site owners to replace them with a link back to your website, resulting in effective backlink acquisition for your site.
However, the content on your website must be authentic, genuine, and provide real value to potential users. Also, the intent of your website’s content should match the previously linked content.
Digital PR
This is the process of getting your website linked with relevant and highly authoritative media outlets, news publications, and journalists’ blogs.
Relatively simple, this particular strategy includes crafting quality content while highlighting the unique perspectives, collecting authentic data, and then, reaching out to the influential bloggers/journalists through personlaied pitches for backlink acquisition.
However, you need to be consistent in your outreach efforts and follow up with the target website owners by sending them polite reminders once after 2 days of outreach and once in the next week.
Resource Page Link-Building
If your site has some unique tools or guides, you can get your webpage listed in authentic resource pages. This will earn your website valuable high-authority backlinks because users often refer to these pages to collect unique information or to access certain tools & guides. If your content provides your user with significant value, consider this link-building strategy.
Linkworthy Asset Creation
Did you know?
A single linkworthy content on your website can earn you high-quality backlinks from reputable industry resources, which can significantly improve your website’s Domain Authority.
Content type includes:
✔️Guides
✔️Articles
✔️Blogs
✔️Checklist
✔️Infographic
✔️Interview
If your content is unique, credible, reliable, and authentic, it will earn backlinks naturally from the most reputable and authoritative websites. Building backlinks this way passes the link juice (authority of the top-ranking websites) from external websites to yours, making it trustworthy.
Niche Edits
This is the easiest link-building strategy.
You do not need to draft new content for this. This particular strategy will help you get your existing webpage content linked with other reputable external websites.
All you need to do is look for relevant and authoritative websites in your niche with similar content ideas. Next, you need to reach out to the site owner with personalized email pitches and propose the value of your content.
If your content is unique and adds real value to the users, the site owners would love to rank it. You need to find a relevant anchor text within the existing article and add a link back to your site.
This way, the external website’s target audience will land on your site upon clicking the link, and gradually, it will get more exposure, resulting in improved site authority and online presence. But make sure the anchor texts are not the exact keywords or repetitive in nature to avoid over-optimization.
How to Find Out Reliable Link Building Specialists for Your Backlink Needs?
Finding the right link-building experts is not easy!
They must be reliable, efficient, and have a good understanding of your business goals and requirements.
But that’s not all.
The experts must have a good reputation and credible case studies to justify their expertise in link-building.
But, how to assess the qualities before link building specialist hiring?
Let’s get deeper into the process of identifying the best link building specialists first!
👉Define Your Business Goals, Budget, & Target Audience
✔️Before you move ahead, make sure you have a clear concept of your business goals. Without it, you can not identify the right experts who can help you with that.
✔️Also, consider your budget so that you can opt for the link-building services you can afford for a long time.
✔️Identify your target audience and let the experts know beforehand which types of websites you want to target for building backlinks.
👉 Research Well
Well, everyone will advise you to research well before hiring an expert.
But the question is, what to look for?
Here are the aspects you should consider:
✔️Service reputation
✔️Case studies
✔️Client testimonials
✔️Online reviews
✔️Previous projects
✔️Samples
Though you can only assess the expertise of the professionals once you hire them, verifying the above-mentioned aspects would certainly help you to get an idea of their industry experience.
👉Assess The Strategies Implemented
When it comes to building backlinks, practicing ethical link-building techniques is crucial.
| Acquiring 1 backlink from authoritative industry resource is always better than securing 50 low-quality backlinks. |
So, make sure that the link-building experts you hire put only white-hat link-building techniques into practice. Also, make sure that the expert is always up for open communication and focuses on quality more than quantity to ensure high-authority backlink acquisition.
👉 Ask These Questions to The Experts
“Prevention is always better than cure.”
Isn’t it?
The same goes for teaming up with a link building specialist.
Asking a few questions before link building specialist hiring will save you from future misunderstandings and miscommunications. You can be sure about the outcome to expect and their expertise in delivering just the right things you need.
Below are some of the questions that you must ask an expert before teaming up:
✔️Examples of backlinks secured previously
✔️The outreach process
✔️Metrics of the target websites
✔️Any guarantee for increased site rankings
✔️Contact details of the previous clients (if possible)
| Review the backlinks before they go live. |
Also, make sure that the link-building specialists update you about the progress in real time, and your preferences about the target websites/strategies are always prioritized.
👉 The Red Flags
Make sure you do not fall into the trap of:
✔️Faster link-building
✔️Guaranteed SEO rankings
✔️Links from PBNs/link farms
✔️Cheap quality backlinks
✔️Late reporting
✔️Inexpensive pricing plans
✔️Lack of previous work samples
See, evaluating the expertise of a link building specialist this way is not right (ethically). But when it comes to securing backlinks for your website, you must be on the right track.
| Backlinks secured by black-hat SEO techniques can drastically damage your site’s reputation, search engine rankings, and online visibility. It would not just lead to severe Google penalties, but also might take years to recover the lost ranking positions for your website. |
So, take your time, but look for the right link building experts who can deliver what they promised without the risk of penalties.
The Advantages And Disadvantages of Hiring Link Building Experts
Hiring a link-building expert is definitely worth it.
But it also has some disadvantages that you should consider before you come to a final conclusion.
If you are someone who wants to have direct control over the link-building process, check out the list of pros and cons below.
Now, the thing is, if you hire a reliable and efficient link building specialist, you won’t have to face challenges in terms of misunderstandings, miscommunications, poor-quality backlinks, etc. Most of the reliable agencies also update you about the strategies they will implement and seek your approval before making them go live.
However, link-building is definitely a time-consuming process.
Since you will not find any significant improvement in your site’s rankings initially, you need to continue working with the experts for a couple of months, and that will certainly require an ongoing budget.
So, if you really want to hire link building experts, make sure you identify the right one for the best results.
Hire The Best Link Building Experts at FastLinky
So far, you must have got a clear idea about what it takes to hire the right link building experts.
We hope that you will follow the right steps to identify the most trusted and efficient link-building professionals.
However, if you are already looking for an expert to handle all your link-building tasks urgently, then we are here to help you.
At FastLinky, we are a team of dedicated professionals with more than 6 years of experience in influencer outreach, linkworthy content creation, negotiations, value propositions, and link placements.
We believe every business is unique, with different industry goals and link-building needs. Our skilled experts develop tailored outreach strategies and implement them to acquire the best backlinks for your website from the most reputable industry resources.
With competitors’ analysis, in-depth industry research, strategic outreach, and personalized emails, we secure high-authority backlinks for your websites that ensure long-term SEO growth, improved niche credibility, authority, and enhanced online engagement.
Need a customized link-building solution?
We hope this guide has been helpful to you.
If you have any doubts regarding the hiring process, do let us know in the comments section below.
We wish you all the best for your link-building journey.
Frequently Asked Questions
Q1. What does a link building expert actually do?
Ans: A link-building expert is a professional with specialized expertise in securing backlinks for your website from other external resources. The experts will analyze your business goals and industry niche first to develop customized link-building strategies for influencer outreach and link acquisition.
Next, they implement the strategies to build backlinks for your site that would boost its search engine rankings, organic traffic, authority, and online visibility. They are skilled experts with an extended industry network and years of experience in identifying the best link-building opportunities and creating linkworthy content that attracts backlinks naturally.
Q2. How can a link building expert improve my website’s SEO?
Ans: A link-building expert acquires high-quality backlinks for your website from other top-ranking resources that help your site gain audience exposure, build trust with them, and get established as a credible industry resource with improved Domain Authority.
When other industry leaders link to your website, it signals the search engine that your site is reliable and contains genuine information that adds value to the users. They follow a systematic and strategic technique to secure the best backlinks for your website without any risk of penalties.
Q3. What skills should a professional link builder have?
Ans: Professional link-building experts need to master a combination of technical, creative, analytical, as well as soft skills, such as expertise in communication, team management, fostering collaboration, and relationship building, all at once.
They need strong analytical and technical skills to analyze your competitors’ backlink profiles, conduct thorough industry research, evaluate site analysis metrics, develop & implement strong link-building efforts, and track backlink quality.
However, they need to master creative abilities to draft linkworthy content pieces and organizational skills to expand their industry network, project management, team collaboration, and successfully run a link-building campaign.
Q4. How do experts identify high-quality backlink opportunities?
Ans: First of all, link building professionals have years of experience and niche expertise to identify the best link-building opportunities. They put proven strategies into practice when it comes to evaluating the quality of a website.
They always prioritize quality over quantity while targeting websites. So, instead of relying on a single metric to evaluate the site quality, they focus on a number of aspects to analyze your competitors’ backlink profiles.
They start off by analyzing a target website’s Domain Authority, Domain Rating, spam score, organic traffic, audience engagement, contextual relevance, content quality, topic selection, anchor text selection, backlink types, inbound link sources, and link gaps.
Next, they focus on content creation, providing value to the users in any form, and manual pitching to secure the best backlinks for your website accordingly. Depending on the link gaps or link-building requirements, the experts develop tailored strategies.
Q5. What industries benefit most from hiring link building experts?
Ans: Almost all types of small-scale, medium-scale, and large-scale businesses benefit from hiring experts. However, industries that rely on inbound organic traffic get the most out of this SEO practice. For example, tech sites, e-commerce businesses, SaaS services, financial websites, health and wellness platforms, and publishing industries often experience an improvement in referral traffic and an increase in search engine rankings, niche authority, online visibility, conversion, and ROIs.
Q6. How do experts ensure backlinks are safe and Google-compliant?
Ans: Link building experts are well aware of the latest search engine guidelines and changes in algorithms. Also, they perform regular site audits to identify potential risk factors and evaluate the linking websites’ metrics to avoid search engine penalties.
Also, they focus on ethical link-building strategies to ensure a natural and diverse backlink profile for your website. Apart from all these, the specialists utilize advanced tools and technologies to track unnatural linking patterns and remove the toxic backlinks as and when required. This way, they ensure that the backlinks are safe, Google-compliant, and free from any risk of penalties.
Q7. What’s the difference between hiring an expert and using automated tools?
Ans: The key difference is probably the lack of human intuition.
When you hire link building experts, you get access to their personalized judgment, analytical abilities, years of experience, and subjective expertise.
However, automated tools might pace up your speed and consistency for securing backlinks, improving its scalability, and handling data-intensive research work. But, utilizing even the most advanced tools as well won’t provide you with a human insight.
Link-building is a time-consuming process requiring automation for handling workflow management and decision-making. However, you need to handle multiple ambiguities when you are on a link-building journey. That’s why you need to have human understanding, analytical power, creativity, relationship-building, and critical thinking competencies for successful outcomes.
Link-building experts have higher intuition and years of industry experience, helping them to scale up their efforts with wider technological/systematic adaptability. With greater contextual understanding and relationship-building abilities, they can make better decisions in terms of selecting target websites, backlink acquisition, and implementing the best strategies.
Though they might ask for higher charges and take a lot of time to deliver you exactly what you want, they have exceptional soft skills, making the entire process run on the right track.
Q8. How do link building experts measure campaign success?
Ans: The experts usually track the target sites’ and your website’s search engine metrics to measure the link-building campaign’s success. The crucial metrics include organic traffic, search engine rankings, online visibility, Domain Authority, Domain Rating, etc.
They mostly use tools such as Google Analytics, SEMRush, Ahrefs, Moz, and other specialized SEO software technologies to track the performance and quality of the backlinks acquired. The link building specialists not only evaluate the quality of the target websites but also track your website metrics after backlink acquisition to ensure the best results.
Q9. Can link building experts help recover from Google penalties?
Ans: Yes!
Link-building experts can help you recover your site’s lost search engine rankings, severely affected by Google penalties.
Usually, they perform a thorough analysis of your site’s backlink profile first. Next, the experts look for toxic backlinks and remove them one by one. Also, they implement proven strategies to acquire high-quality backlinks from authoritative websites.
Most importantly, the experts invest much of their time and resources to do a penalty audit, website analysis, recovery strategy development, and focus on quality backlink acquisition to avoid future Google penalties.
Q10. How much does it typically cost to hire a link building expert?
Ans: The charges widely vary depending on your link-building needs.
Usually, freelancers charge around $50 to $100 per hour, and agencies charge around $2000 to $15000 per month. The pricing plans are often customized on the basis of your needs, the number of backlinks you want, your industry, niche competition, target websites, their quality, Domain Authority/Rating, etc.
Agency experts’ experience, expertise, the link volume, and the topical relevance of the target websites, campaign scope, etc., often determine the pricing plans. However, it is completely up to you whether you want to opt for hourly packages, monthly plans, or you want to pay for the number of backlinks you need.
Each backlink might cost you $200 to $2500, depending on the quality, credibility, and authority of the target websites. However, make sure you team up with the right agencies/freelancers with significant industry experience for improved authority, niche credibility, brand exposure, and online presence of your website.
