What exactly is guest posting?
How do you do this, and why should you do this?
And finally, how can a proper outreach strategy help you out immensely?
You probably have all these questions in your mind.
In today’s blog, we will shed light on the concept of guest posting, talk about how it works, discuss the right way of doing it, and much more.
Hello everyone!
Welcome to this blog, where we will be discussing premium guest post outreach services, techniques, and strategies for faster and effective link-building.
So, without wasting any more time, let’s get straight into it.
What is Guest Post Outreach?
In our previous blogs, you have seen us talking about various link-building strategies multiple times. But the most common one among all of them is definitely guest posting, which works for almost every business niche.
However, the success of this strategy depends on the right outreach technique.
But, before we discuss the nitty-gritty of guest post outreach, let’s talk about guest posting in brief.
| Guest posting is the process of creating articles/blogs (guest posts) and publishing them on other websites. |
It’s that simple!
Now, the question that might come to your mind is, what’s the purpose of doing it?
Well, guest posting on the right platforms
✔️Significantly improve your brand awareness
✔️Boosts organic/referral traffic to your website
✔️Earn your website high-quality backlinks
(Though securing backlinks should never be your only goal)
| Guest post outreach refers to the strategy of contacting the website owners, influential bloggers, and industry leaders and offering your articles for their websites in return for backlinks to your site. |
The outreach strategy is particularly crucial to boost your site’s SEO performance as it helps you secure blog placement on relevant and top-ranking websites in your industry and acquire premium backlinks organically.
Importance of Guest Post Outreach Services
Strategic blogger outreach connects with industry leaders and boosts your site’s awareness.
But, not just that!
The right guest post outreach services help you showcase your niche expertise and present your website as an authoritative and credible resource in your industry.
👉Improved SEO
👉Enhanced credibility
👉Improved brand authority
👉Increased visibility
👉Better audience reach
👉Stronger industry network
👉Unmatched marketing
| Guest post/blogger outreach is one of the best SEO strategies that improves the overall perception of your website, making it reach a larger audience. |
In short, the right connection with the right people helps your website stand out among the crowd, securing better collaboration opportunities and quality backlinks to your site.
Identifying Your Goals First!
✅ Increased exposure?
✅ Better brand perception?
✅ Improved authority?
✅ More traffic (organically)?
✅ Quality backlinks?
What do you want for your website?
Ask yourself these questions and then plan your guest post outreach strategy accordingly!
For example:
| ☑️ If you want increased traffic, authority score, improved brand reputation, and exposure, target websites/blogs/articles with a huge traffic drive. ☑️ However, if you want more backlinks to your website, target resources with high Domain Authority/Rating. |
So, before you decide on your outreach strategy, determine your goals fast.
Find Relevant Guest Blogging Opportunities
Now, before you start looking for your target websites, let us tell you, it is not just about finding a website with a high authority score or a good traffic flow.
There is more to it!
Let’s focus on the criteria that you should consider while selecting the right host websites.
Prospecting & Website Research
Your first task is to look for websites with all the criteria mentioned below and make sure that they accept guest post articles.
However, identifying the right resources is not easy!
Let’s focus on all the crucial factors that you need to consider one by one.
👉Niche relevant
👉Higher authority score
👉Blogs that address the audience’s queries
👉High user engagement
👉Quality and authentic content
👉Active social media engagement
Websites with all these qualities ensure the effectiveness of the backlinks to your website.
| Stay away from websites with spammy or spun content, poor online visibility & authority score, and irrelevant context, as Google always frowns upon the backlinks acquired from such resources. |
However, always make sure that your guest post articles align with the editorial standards of these websites for zero rejection and faster approval. You can also refer to this guide for identifying the best guest posting sites.
Know Your Audience
If you know your audience well, selecting the right website is not a big deal. After all, they are the ones to whom your content should reach.
But let’s first discuss why this is so important when it comes to selecting the right target websites.
✔️Introducing your site to the right people
✔️Improving brand awareness
✔️Addressing real queries of real users
✔️Increased referral traffic
✔️Improved lead conversion
Now, the question is:
What can you do to know your audience?
So, here are a few things that you can do:
👉Be specific to your niche
👉Define your target audience
👉Identify their interests
👉Look for the pain points
👉Search for ‘write for us” + [your niche]
👉Note down the best guest posting opportunities
👉Look for the comments section
👉Analyze what the audience is looking for
👉Check the backlink profiles of your competitors
👉Go through the content on your competitors’ sites
👉Check for user engagement
👉Track shares on social media
👉Analyze what brings in the traffic
We hope, by now, you have already got a rough idea about your target audience, their needs, user behavior, browsing patterns, in short, what attracts them the most.
Now, you need to do two things before you craft your content
➡️ Check for audience level (beginner/intermediate/advanced)
➡️ Opt for the format that is preferred by them (listicle, tutorial, blog, guides, etc)
Doing this much will significantly improve your overall experience with target website selection.
So, try out these tips and let us know if you find them beneficial for your guest pots outreach journey.
Competitor Backlink Analysis
If you want to reach out to bloggers simply for the sake of acquiring backlinks, take a look at the backlink profile of your competitors.
You can use tools like Open Site Explorer to identify just the backlinks that your business rivals have acquired by guest posting.
However, in case you can’t find these out, here is a shortcut to try.
| Type “link:[the target site’s domain.com “guest post”] on Google |
This will reveal all the websites that your competitor has written for.
So, this is a brilliant way to find out relevant and verified guest posting resources.
Another way to find out guest posting opportunities is to look on social media platforms like Twitter, LinkedIn, etc., where you will get the latest updates about relevant guest posting done in recent times.
The Last Minute Preparations for Guest Posting Outreach
Well, you must be thinking, you are all set for guest post outreach, right?
But, hang on!
You are almost there, just a step back.
However, this is crucial if you want faster guest post placement, and that is preparing to pitch your article.
Know The Blog’s Content
Before you start writing your content or pitch to the site owner, make sure you are familiar with all these aspects of the target website’s content:
📌Tone (formal/casual/technical)
📌Writing style
📌Topics covered
📌Featured posts
| Some guest posting sites have specific guidelines for article publication in terms of word count, format, topics, etc. Make sure you follow them all. |
This will help you explore trending topics in your niche that you should cover as well. You can also use tools such as Ahrefs, Moz, SEMRush, etc., to have a better insight into the type of content preferred or accepted by the audience.
But, the question is HOW?
Check Out Other Guest Posts
The easiest and most effective way is to roughly go through the blogs on the target websites.
| You don’t need to read! Just scan through the content. |
Note down the sub-niches/subjects to craft content on topics that are in demand.
However, the most important thing that you can do here is to review the existing guest post articles.
This is a brilliant way to decide on the types of guest post & blogger outreach articles you should write, and know in advance the sort of response to expect.
Learn from The Influential Bloggers
Before you start writing your content, try to learn from influential bloggers in your industry.
Scanning through the existing content alone won’t help you much unless you are open to learn something new every single time you read a guest blog!
Things that you should learn from them:
🎯How they connect with their audience
🎯The techniques they use for topic research
🎯The format they follow (long-form/guides/listicles, etc.)
🎯How they optimize the content for their audience (not solely for the search engine)
🎯How do they maintain accuracy and originality
🎯The way they highlight their brand’s value throughout the content
The key to identifying the right target websites is to understand the hosts’ requirements, identify their interest areas, and look for the content gaps that you can cover.
Time to Craft A Compelling Outreach Pitch!
So, you have already made it up to this point!
Now comes the most crucial step.
Pitching!
Here are the crucial aspects considered by the best guest post outreach services to expect winning outcomes.
Pitch at The Right Time
Remember, you will not always find a niche-specific website that accepts guest posts. However, you can definitely make it the best guest post opportunity when you find one.
✔️Look for blogs mentioning your site
✔️Track social media mentions of your website
✔️Find out blogs that mention an industry-relevant service/product
✔️Search for websites actively looking for guest posts
✔️Keep an eye on relevant websites publishing a new guest post
However, if you own a startup site, you can’t expect blogs to mention your site. But, look for new blog/article publications on niche-relevant services/products. Because chances are that those sites will also accept your articles if the owners/editors are actively looking for guest posts.
Personalize Your Pitches
Trust us on this!
Reputable site owners get hundreds of guest post pitches.
Then, how will you ensure that your email gets clicked on?
Impossible, it seems, right?
Well, it is possible if you know how to give a personal touch to your email.
Here are a few tips to follow:
✔️Address the site owner/editor directly by mentioning the name
✔️You don’t need to be too formal (use words like ‘hi’, ‘hello’, etc.)
✔️Let them know what you found best in their blogs
✔️Mention two or three blog examples that you liked
✔️Suggest a few edits (any information, link, resource that might be helpful)
✔️Don’t forget to add a clear Call To Action (add a clickable link to your social media handle)
| Never attach files/documents to the email, as it might trigger spam filters. Also, it might seem to be a cold email outreach attempt to the site owner/editor, resulting in rejection. |
However, while doing these, make sure you abide by the guest posting guidelines completely for faster approval. Also, try to customize the email templates according to your preferences to stand out.
Introduce Yourself Briefly
Since you have already mentioned that you are a reader of their blogs and your areas of interest and expertise, the next thing they would certainly want to know is definitely ‘who are you?’
Now, by ‘YOU’ they do not mean you as a person.
They mean how you are connected with the relevant niche and your success stories.
✔️State your name
✔️Write your specific purpose of connecting with the blogger
✔️Add links to your previous articles
This will be sufficient to speak for yourself.
Be clear and concise, avoid fluff, and maintain a professional yet polite tone throughout the pitch for the best results.
Value Proposition
Now comes the most crucial part of the entire guest post outreach services.
That is getting approval for getting your guest post article published.
So here are the things to focus on:
✔️Write a compelling title
✔️Summarize the unique insights briefly
✔️Explain how your article will help their users
✔️Mention your perspective
✔️Add unique data (that showcases your understanding of the topic)
✔️Mention the exact outcomes precisely (what the readers will learn from it)
That’s it!
Remember, it’s all about explaining the value of your guest content and highlighting the unique value it will offer to the users. The right guest post outreach services will connect you with the right host site owners and secure the best guest posting opportunity for you.
Try Out Guest Post Outreach Email Templates
The business goals and requirements for different industry niches vary widely. So, it goes without saying that the guest post outreach pitches or emails will also be different depending on the specific business industry.
However, email templates can make it easier and faster for you to pitch to the site owners and will also make the outreach campaigns clear, organized, and managed.
But here is a problem!
Customizing all your outreach emails to multiple webmasters will take time, resulting in fewer guest posting opportunities.
So, here are some of the sample email outreach templates for your reference.
We have created outreach email templates for the top five business industries that are in high demand: digital marketing services, tech industry, health, finance, and startup sites.
Let’s focus on each personalized email outreach template one by one:
Digital Marketing Website
| Subject: Guest Post Contribution for [Site Name] Hi [Site Owner’s Name], I hope this message finds you well! I’ve been exploring your blog recently and particularly enjoyed your article on [the Specific Topic/Article Title]—I found the section on [mention the particular section you liked the most] especially insightful. It’s clear you put a lot of effort into delivering real value to your readers. I’d love to contribute a guest post that complements your existing content and engages your audience. Here are a few topic ideas tailored for your site: [Topic Idea 1] – [1–2 lines about the value it brings] [Topic Idea 2] – [1–2 lines about the value it brings] [Topic Idea 3] – [1–2 lines about the value it brings] I’ve been writing about [Your Niche/Expertise] for [X years/months], and my work has been featured on sites like [Notable Site/Publication]. I’d be happy to share samples if you’d like a better sense of my writing style. If any of these ideas resonate with you, I’d be excited to draft something tailored for your readers. Looking forward to your thoughts! Best regards, [Your full name] [Your website/portfolio link] [Optional: LinkedIn/Twitter profile for credibility] |
Isn’t that crisp enough?
Well, that’s exactly how you need to draft your outreach email—short, simple, and to-the-point.
Now, let’s write the email template for pitching to a tech website.
Technology Blog/Website
| Subject: Guest Post Contribution for [Site Name] Hi [Site Owner], I hope you are doing great! I’ve been following [Site Name] for a while now, and your recent article on [specific Topic/Article Title] really stood out to me—especially your take on [ a sub-topic from that article]. It’s clear that your readers value practical, in-depth insights. I’d love the opportunity to contribute a guest post tailored to your audience. Here are a few topic ideas I think would resonate with your readers: [Topic Idea 1] – [1–2 words on what makes it unique] [Topic Idea 2] – [1–2 words on what makes it unique] [Topic Idea 3] – [1–2 words on what makes it unique] I’ve been writing about [Your Niche/Industry] for [X years/months], and my work has been featured on [Relevant Site(s)/Publications]. I always ensure my guest posts are well-researched, actionable, and SEO-friendly—designed to bring long-term value to both readers and the host site.If any of these ideas sound like a good fit, I’d be happy to send over an outline or a draft. Also, I’d be glad to adjust the topics based on what you feel your audience would benefit from most. Looking forward to hearing your thoughts! Best regards, [Your full name] [Link to social media handles] |
Now, let’s assume you own a healthcare website.
Of course, you need to target the top-ranking resources in your industry for securing a guest post opportunity.
But the fierce competition in this business niche might make your outreach journey highly challenging.
So, you need something more to make your pitch stand out:
Healthcare Website
| Subject: Guest Post Contribution for [Site Name] Hi [Site Owner’s Name], I hope this message finds you well. I recently read your article [the specific topic/article/blog that you read recently] and particularly appreciated your insights on [specific points from the article, e.g., “how lifestyle modifications can reduce dependence on medication”]. As someone working in healthcare communications, I found it both practical and accessible for everyday readers. By way of introduction, I’m [Your Name], a [Your Professional Title, e.g., “health writer and patient education specialist”] with [X years] of experience writing about evidence-based wellness, chronic care, and preventive health. My work has been featured in [name of the reputable publications], and my goal is always to make complex health information easy for patients and caregivers to understand. While exploring your site, I noticed you have excellent content on [mention related topics they cover], but I didn’t see much around [mention the content gap]. I’d love to contribute a guest post that adds value to your readers. Here are a few tailored topic ideas that could be a strong fit: 1. “Holistic Approaches to Managing Chronic Pain” – Exploring integrative and comprehensive therapies (nutrition, mindfulness, physical therapy) to reduce reliance on medications. 2. “Digital Health Tools That Empower Patients” – A look at how digital apps and wearables are transforming self-care and chronic disease management. 3.“Nutrition for Preventing Lifestyle Diseases” – Practical, evidence-based dietary tips to help readers reduce the risk of diabetes and heart disease. Let me know if you would like to have a look at my previous healthcare blogs/articles that have been published. I would love to share the links with you. If any of these ideas resonates, I’d be happy to draft an article, particularly tailored for your audience. Also, I would make sure that it aligns even more closely with your editorial needs. Thank you for considering, and I’d love the chance to contribute to [Website Name]. Warm regards, [Your full name] [Link to your website] [Link to your portfolio/LinkedIn profile] |
Finance websites have been creating a storm in the digital marketing landscape recently.
So, if you own one, it’s high time that you actively reach out to relevant finance website/blog owners for link-building.
Here is a sample email template for you.
Finance Website
| Subject: Guest Post Contribution for [Site Name] Hi [Editor’s Name], My name is [you name] from [mention your site name]. I’m a big fan of [the target website’s name] and thoroughly enjoyed your article on [the specific title of the article] recently. Especially, the section about [mention the sub topic] was particularly insightful. I write about [your niche/topic] and believe my industry expertise will bring real value to your readers, particularly those interested in gaining detailed insights into personal finance. I’d love to contribute a premium article on the topic of “[mention the topic you want to write on]”. In this post, I will cover: [Briefly summarize the key points of your article] [Mention what the reader will learn or do] Let me know if you want to check out my previous finance blogs and articles. I will attach the links to the publication websites for your reference. So, if you would like to discuss this further, let me know. Thank you for your time and consideration. Best regards,[Your name][Link to your website] |
Now…
If you are a startup site owner, your email template should be fully customized.
It is difficult for startup site owners to secure guest blogging opportunities in one go!
It is because the top-ranking site owners/bloggers are often reluctant to accept guest posts from a newly launched website.
So, your email must contain something that makes them accept your guest post article.
Here is a sample email template to check out:
Startup Site Owner
| Subject: Fresh angle on [a specific content topic that the host website has not yet covered] for [their site name] readers Hi [name of the editor], I am [your name] from [mention the name of your startup site]. I have been checking out the articles on your site recently and found them really interesting. I especially found your thoughts on [mention something specific from the post] particularly insightful. However, I would love to contribute an article tailored for your audience that, I believe, will help them develop a better insight into the topic of [mention a particular topic that addresses the specific queries of the users]. ✔️Write down the title of your article ✔️Summarize the post in brief ✔️Explain its value ✔️Mention why it will be a great fit for the host website I hope the proposed article will certainly provide your readers with fresh insights, making it an exclusive resource. Let me know if you would like to check out a few blog samples of mine. I would love to send you the links. Thank you for your time and consideration. Kindly share your thoughts and any adjustments or new ideas in terms of the topic proposed are most welcome. Regards, [Your name] [Link to your startup’s website] |
We hope these email templates will make your blogger outreach journey successful.
Also, you can edit the pitches according to your needs for precision and faster guest post approval.
Content Creation & Collaboration
Crafting quality content for guest post articles is not that difficult if you follow the right strategy.
All you need is systematic research, an inherent talent for crafting unmatched content, and the urge to get it published on the right platform.
Let’s focus on each stage one by one.
Brainstorming Relevant Guest Post Ideas
The first step of writing content is to select a relevant topic that is not yet addressed.
Here are a few simple steps to follow:
✔️Analyze the existing content on relevant blogs
✔️Look for content gaps
✔️Look for popular niche topics with Keyword research tools
✔️You can also refer to Google queries/Frequently Asked Questions
✔️Analyze the reader engagement on popular blogs/articles
✔️Note down the most important topics within your niche
✔️Explore multiple angles to serve something unique
| Select the topic that helps you share your niche knowledge and expertise with your audience. Try to offer solutions to the problems of your readers through your content. |
However, make sure that the topic you choose is unique and aligns with your guest blogging objectives.
Also, select the right content format that does justice to the topic selected. For example, write ultimate guides if you want to guide your readers, or opt for how-to articles if you want to inform your readers about something.
Do not forget to include a dedicated Q&A section to make your content more engaging.
Write High-Quality, Unique, Value-Driven Content
Hang on!
We know you are a great writer…
But, this is slightly different than other types of promotional content.
It should focus more on helping your readers than on gaining backlinks.
So, here we are with a bunch of unique tips for drafting unique content.
👉Follow the target site’s guidelines
👉Prioritize its readership
👉Focus on their pain points, interests, & knowledge level
👉Write how-to guides more
👉Read other blogs by typing [your niche + ‘write for us’] on Google
👉Include pie charts, graphs, & other engaging visuals in your content
👉Add a strong author bio at the end
👉Write a clear CTA (Call To Action) to guide your readers towards a specific action
The best way to success is to connect with the readers, providing them with authentic information, and offering them genuine help so that the relationship and trust you build with them lasts longer, leading to a huge referral traffic to your site in the future.
Make It More Engaging
By engaging content, we mean something that resonates with your readers.
However, it starts with targeting the right audience base because when you write for a specific audience, chances are high that your content will grab their attention faster.
Apart from it, there are a few more ways to try out if you want to make your content really engaging.
So, here they are:
Try the headline formula
✔️Start with a headline that is clickable
✔️Use power words and emotional words
✔️Add numbers and WH words in the headline
✔️Try to keep the tone less formal
✔️Address a specific query through the headline
Now, let’s focus on the content
| Readers do not read each and every word; they scan through the content. So, keep it simple, short, crisp, and visually engaging. |
✔️Opt for a conversational tone throughout the content
✔️Write short paragraphs of 2 to 3 lines
✔️Add bolded subheadings & bullet points
✔️Incorporate images, infographics, and videos
| Start with storytelling. Audience loves to listen to stories rather than being submerged in lengthy reports, heavy jargon, and complex statements. |
Add personal anecdotes, clients’ testimonials, detailed case studies, and real-life success stories within your content. This will help you tap into the emotions of your audience, resulting in extended average time spent on your website.
Get Your Content Published
Once you are done with drafting and optimizing your guest post articles, it is time to get it published.
Now, this step is crucial because once it is published, you can not make any changes to your content.
| So, make sure you read your content at least 3 times before approaching the site owners and getting it published. Proofread strategically, add pointers if you have missed one, and revise it if necessary. |
Also, respond quickly once you get any updates from the ghost website owners in terms of revisions or edits.
And once it gets published on the website, share the links to the guest article on your social media handles and make sure you track the metrics of your website after securing the backlinks.
Remember, guest posting is only effective for backlink acquisition when you can let your industry know about it.
It’s all about establishing a strong brand reputation by showcasing your niche expertise and the trust your website has built with the top-ranking resources in your industry.
Dos and Don’ts of Guest Posting
Since you are already here, we hope, so far you have developed a great idea of how exactly should be your outreach pitches.
It is all about offering great help to your target audience and highlighting the value of your content to the right industry leader so that your content gets published and your website gets maximum brand exposure.
That’s why the right guest post outreach services always focus on the right method of pitching.
However, if you are all set with your guest post article and target websites, it’s time for a quick recap of the Dos and Don’ts of email pitching.
Since we have already come almost to the end of this blog, let’s don’t get back to the tips and tricks of writing the perfect email outreach pitch. We have discussed all of these earlier as well.
So, in short, if you follow the host site’s guidelines and consider these aspects, we hope that you will draft the perfect outreach mail, securing the best guest posting opportunity.
Challenges You Might Face and Tips to Overcome
Guest posting your articles can provide your site with significant SEO benefits. However, everything comes at a price, and that’s why its challenges are also endless. Though if you know how to navigate through all of these, the process becomes easier.
So, let’s discuss the challenges first, and then we can also talk about the possible solutions:
Remember, if there are challenges, there are solutions too!
👉Write personalized outreach emails and customize them every time before you pitch
👉Analyze the host website’s quality & organic traffic and look for signs of manipulation to avoid low response rates
👉Use project management tools, spreadsheets, and calendar reminders to keep track of the pending follow-ups
👉To match the high editorial standards, research well before writing your article
👉Draft high-quality and genuine content to avoid rejection
| Ultimately, it’s all about consistency, not about precision. |
Most importantly, do not get disheartened if you face rejection. Learn from your mistakes and come up with an even better outreach strategy.
Try Out These Tools for Best Results
Guest posting is a long journey!
It takes a significant amount of time, effort, research, and studies to find out the best target websites, finding out the contact details of the host site’s editors, selecting the right topics, writing well-researched content, and pitching to the website owners.
| Certainly, there is no shortcut. |
However, there are some tools that can make your SEO, content creation, and outreach jobs easier and faster.
Check out the diagram for the best tools:
Using the right tools, technologies, and software will definitely make your outreach journey more successful. You can also refer to the best guest posting practices for the best utilization of all these tools.
How can Link Building Agencies Help You?
Let’s be honest!
Finding out the right platforms to get your guest posts published and reaching out to the site owners/editors demands much of your resources.
But that’s not just about that.
Until and unless you are strategic enough in your outreach approach, securing the best guest post opportunity is not possible.
That’s where the role of the best guest post outreach services comes in.
Guest posting/link-building agencies have the right expertise, stronger industry relationships, and the right set of skills to identify the right guest posting platforms and pitch to the editors for faster backlink acquisition.
Wait!
There are more.
Reputable link-building agencies often run exciting discounts on their outreach service packages. Some of them deliver pay-per-post services, and some of them charge monthly for their services.
So, you can pay the prices according to your outreach needs and convenience. However, some agencies also offer custom packages, and you can choose the services you want and pay accordingly.
Trust Our FastLinky Experts for Faster Link-Building
FastLinky is a brand that believes in results—no fluff, no promises.
If you outsource your link-building tasks to our expert team of guest post outreach services, you can expect transparency and unmatched guest posting opportunities on high-authority websites.
Designed to deliver sustained SEO growth for your website, FastLinky focuses on strategic and effective outreach on premium industry websites for faster backlink acquisition without any risk of penalties.
So, if you want to focus on your core services, let us do the outreach for you!
Our experts will reach out to the top bloggers/influencers in your industry personally and get your guest post article posted on the best platform.
With this, we have come to the end of this blog.
We hope this guide has been helpful for you.
Start our outreach journey right now, and share your success stories in the comment section below.
Wish you all the best.
Frequently Asked Questions
Ans: Guest post outreach services are specialized and professional solutions that connect you with the most influential website owners and popular bloggers in your industry, and get your content published on the top-ranking niche websites.
To ensure the best guest posting/blogging experience for businesses, the outreach service experts identify the most relevant and authoritative websites in your industry, create high-quality content for your website, and get it published on the host resources to get your website premium backlinks that drive traffic, boost its authority, credibility, and overall online presence or visibility.
Ans: Guest post outreach experts provide targeted services that include identification, contacting, and publishing your guest post articles on the most reputable industry websites. The experts help you earn contextual do-follow backlinks to your site that help improve its Domain Authority, search engine rankings, and organic referral traffic.
In short, guest post outreach services provide you with comprehensive guest posting solutions, starting from website identification to guest post placements. Most importantly, the backlinks acquired by the guest post experts are risk-free and ensure increased brand exposure, generating more qualified leads to your site.
Ans: Guest post outreach services are usually helpful for all industry niches.
However, they can prove to be particularly useful for SaaS (Software-as-a-Service), B2B, tech sites, and digital marketing industries. These are business niches that require an established brand identity to improve trust with their target audience.
Only guest posting your articles on premium websites can provide your newly-launched website with the much-needed audience exposure.
To be specific, guest post outreach services help you acquire high-quality backlinks to your site from authoritative industry resources that help these small to medium-scale businesses build trust with their audience, resulting in increased site credibility, service authority, and traffic conversion.
Ans: Guest post outreach experts have just the right set of expertise, experience, tools, and knowledge base to find the best host websites within your niche so that your content gets the best platform and audience exposure.
Also, the outreach experts are almost always accurate in assessing the Domain Authority and contextual relevance of the host websites, making the overall outreach campaign more effective. By identifying the right audience base and developing a solid relationship with them, the outreach experts secure long-term link-building opportunities for you.
Their targeted, specific, and data-driven research and outreach approach improves your industry network, resulting in an improved website reputation and audience perception.
Ans: Yes!
Though the services do not guarantee backlink performance for your website, they always secure guest post placements on reputable industry websites.
Their services are targeted and based on a manual outreach process that ensures high-quality backlink acquisition by guest posting on relevant sites.
Precisely, guest post outreach services focus on building genuine relationships with the site owners and prioritize quality more than quantity when it comes to influencer outreach and pitching.
Ans: It totally depends on the influencers’ responses.
Usually, the service experts pitch to multiple website owners every single day and wait for their responses.
To be specific, the initial pitching process takes around 1 to 2 weeks. But, if the site owners/bloggers do not respond within a week or so, the outreach experts follow them up agin in the next week.
However, quality content, a targeted and specific outreach approach, and industry relationships significantly improve the possibilities of getting a response from the site owners much faster.
That is why the outreach experts always personalize the pitch and focus on showcasing your industry expertise to boost the chances of receiving a positive response.
Ans: In one word, for the best guest post outreach experience, you should focus on creating authentic, original, and easy-to-read content that provides your readers and the specific audience with significant value.
Editors usually look for expert content that aligns with their websites’ values, aspects, context, and theme. But most importantly, whenever you want to guest post your article on a selected host website, make sure you scan through the previously existing content, try to find out the content gaps, and then draft your unique content accordingly.
Go for case studies, in-depth guides, tutorials, roundups, interviews, infographics, and other long-form content with added pie charts, tables, diagrams, etc. In short, craft content that is visually engaging so that the target audience on the target websites relate with it.
Ans: Yes.
You can suggest both the host websites and the guest post article topics to the outreach experts if you already have a particular one in mind. This will provide the experts with a clear roadmap about which types of websites to target and how to ensure the effectiveness of the overall campaign.
Note down the websites on which you want your content to get published, explain in brief why you think they are a good choice, and share the list with the outreach experts. However, consider their choices as well in terms of the guest posting platforms because they have years of experience and knowledge about guest posting and target website identification.
When it comes to the topic selection, choose “pillar topics” or key subject areas that can help you establish your site’s reputation, propose fresh and unique angles, and assist the experts in crafting guest post pitches of unmatched quality by focusing on the reader’s values.
Ans: The outreach experts perform extensive website research and analyze their individual metrics before pitching to the site owners. This is how they ensure quality over quantity when it comes to identifying the most relevant industry websites, perfect for guest posting your article.
Before the experts reach out to the host sites’ owners, they analyze the site’s organic traffic, penalty history, overall design, and user experience to make sure that the target website meets all the specific criteria required for publishing your guest post article.
So, it goes without saying that the backlinks acquired by such targeted strategies involve absolutely zero risk of search engine penalties. Moreover, the experts also track your site’s performance on Google and monitor the overall increase in referral traffic after the backlink acquisition.
Ans: To measure the guest posting campaign’s success, the outreach experts track a number of metrics. First of all, they make sure that their guest posting outreach approach and strategies align with your specific link-building goals and that the target website meets the pre-set criteria.
To ensure the best quality backlink acquisition, the experts usually track four distinct SEO metrics, such as SEO performance of the site, referral traffic, user engagement, website awareness, and lead conversions.
They usually use popular tools such as Ahrefs, Moz, SEMRush, Google Analytics, etc. to track backlink performance, the Domain Rating/Authority of the host sites, identify anchor texts/keywords that are ranking on the search engine, and monitor inbound organic traffic.
Also, the experts track the average time spent on the target sites, pages per session, and bounce rates to analyze the number of pages visited by the individual viewers and the contextual relevance of the host site to ensure higher audience engagement.
The target website, with a low bounce rate, higher organic traffic, and social shares, indicates the potential platform suitability for guest posting, resulting in the most effective campaign.
