The best way for SEO success is to participate in trends when they are highest. But how to know which topics are trending?
With the free tool from Google!
Yes. Google Trends is a free tool that helps you find data on current trending topics and graphs on popular searches from Google users. You can easily find the most searched keywords by your targeted audiences and grab their attention before your competitors do.
Everyone is using this, but how to make your SEO strategies unique? I have shared 7 secrets of using Google search trends to help you stand out. So, keep on reading till the end!
What Is Google Trends?
Google Trends is a free tool provided by Google to understand the popularity of specific searches on YouTube and Google. It was first launched in 2006 and has faced numerous updates since then. The most recent version was released in March 2023.
This Google search trend has 3 purposes:
- Analysing the popularity of search queries in a specific niche
- Providing insights for fields like academia, content creation, and marketing
- Understanding targeted users’ behaviour to meet their requirements
All are great for digital marketers!
Why? Let’s find 👇
Why Does It Matter for Digital Marketing?
While some popular SEO tools like Semrush and Ahrefs offer comprehensive research on keywords, technical SEO, and competitor analysis, Google Trends stands out for its current tracking of search popularity.
➤ Google search trends offer a minute-to-minute update on users’ search behaviour. You will get real-time data in a specific region or even worldwide.
➤ While a lot of other SEO and digital marketing tools require paid or premium subscriptions, this tool is completely free to access for anyone from anywhere.
➤ Google Trend plays a crucial role in creating an understanding of popular topics and subjects so that you can do an in-depth keyword research using tools like Google Analytics and Semrush.
How to Use Google Trends for Better SEO in 2025?
Curious how to use Google Trends so that your brand can also thrive in its industry?
[If you already know this but are here just to unveil the secrets, skip this part and scroll below. If you are starting your very first business, better take a quick peek.]
In 2025, different analytical tools can be the backbone for your business. The key is to find the right keyword for your SEO, campaigns, and branding. Let’s have a look:
✔ You can use Google search trends for better SEO and Content Marketing. Start by learning your target market and people, and what they are searching for the most. Having an in-depth knowledge of the trending topics can help you drive more organic traffic to the site.
✔ This data can be used for seasonal campaigns to manage inventory and make cost-effective plans, especially if you are working in retail, fashion, and beauty. Brands use this tool to find relevant trends for negative keywords so the search trend doesn’t widely affect your business’s cost.
✔ Apart from finding popular topics, you can also understand what products, services, or information excite the public’s imagination. For instance, “a hot new music”, “celebrity gossip”, “stock market updates”, or “election news”. It’s a great way to create a marketing blast and increase ad engagement.
7 Secrets for Guaranteed SEO Success Using Google Trends
- Note the “Breakout” Keywords
Once you start using Google Trends regularly, you may notice that it replaces the “%” sign with the word “Breakout”. You would never want to skip that! This means that the keyword has experienced more than a 5000% increase.
Don’t think the number is wrong. You may now believe that the keyword is hard to rank or has millions of search results. But no! It means you must hop on as fast as possible because it might not have become as competitive yet.
| Too good to be true? Probably. Don’t just start a whole business model around these keywords, as they are also more likely to fall from grace. You can take these keywords as an opportunity to gather more attention and keep the audience engaged with creative campaigns. |
- Building Clustered Topic
Want to use Google Trends in a holistic way for better SEO? Not many brands do this.
Create topic clusters!
Creating a topic cluster helps you organise the site content around the primary themes with related subtopics. It creates a better internal linking structure that is a pillar for on-page SEO. Just enter your topic and use other high-volume and trending keywords to make a cluster of pages.
A great way to establish higher authority on your chosen topic and gradually increase traffic from loyal visitors.
- Optimise Local SEO Strategy
Want to rank at the top of the local search results page? First, understand what your targeted audiences are searching for. If you have a physical shop or operate in a specific geographic area, Google Trends can help you reach more local customers.
Suppose you have coffee shops all around Florida and also provide delivery services. Search for “coffee shop” on Google Trends and find which areas of Flora have the most demand for coffee shops.
You can open physical shops where coffee shops are most in demand and research the local customers’ demand based on seasons and occasions. Also, make your website page content by including relevant keywords, images, prices, and offers that attract customers.
✦ This will increase your chances of ranking higher in local searches.
- Boost YouTube SEO Strategy
Don’t just get stuck into web searches. Target social media audiences to convert them into your local consumers!
Google Trends not only helps improve SERP ranking but also optimises YouTube SEO. Once you have found specific topics of your niche that excite viewers, try creating short as well as long informative content.
But how to do it?
Simply change the default “Web Search” category in the top right corner to “YouTube Search”. Now you can change the second-to-last category to topics that match your channel’s niche.
This way, you will be able to find the overall trend and people’s most searched topics on YouTube to increase views.
- Seasonal Trends
Smart SEO strategy always takes advantage of seasonal trends like different times of year, festivals, and holidays. If you own a coffee shop, you need to promote more cold coffee drinks for summer and hot coffee drinks for autumn and winter.
Also, you know that people seek a cup of coffee in-between their workloads. So, try offering discounts during work hours, evening dates, and couple packs.
Remember, trends are the topics that spike around different times of the year. So, research ahead so that you don’t fall behind. Get ready for the 2025 trends with Google search trends and plan smart marketing today!
- Tap for LSI Keywords
SEO specialists and digital marketers often overlook this aspect: the LSI Keyword. It stands for latent semantic index(ing), a computer program that helps in finding a wide array of synonyms based on your topic.
Take advantage of Google Trends to further improve your on-page SEO by searching and incorporating more LSI keywords. Filter the searches based on targeted region, categories, and time (like last 24 hours, last 6 months, or last 12 months).
✦ You must avoid keyword stuffing in random spaces.
- Monitor Your Stack Against Competitors
Competitive benchmarking is essential for any business’s success and to dominate the market. Use Google Trends to understand your rivals’ operations and find ways to improve.
Google search trends has the option to find how your brand stands against potential competitors. Search for your strengths and weaknesses to build better SEO strategies and innovative campaigns to drive more customers.
Want to find an even better way?
Use different SEO tools to find the top keywords or trending keywords that the competitors have used in their page content. Advanced tools like BuzzSumo and SpyFu will help you understand top-performing websites in your industry.
Get The Best of Google Trends!
Google Trends is a powerful tool for any business to thrive in its industry. Whether you are searching for trending topics or want to create a better local SEO strategy, you can barely find a better option that allows you to access these tools for free.
Spot the best market opportunities before your rivals do. Develop better data-driven decisions with proven search trends on Google Search Trends. So, don’t just follow the trends; go ahead with them by creating high-quality marketing insights!
Hope this helps and clicks are higher!
FAQs
Q1. Does Google Trends update data every day?
Ans: Yes. Google Trends updates its data more frequently than on a daily basis. It updates the hot topics sections every hour. It varies by hours, daily, and weekly based on the category.
Q2. Are there any limitations?
Ans: It is one of the most useful tools for digital marketers, providing numerous free facilities. However, some minor limitations include that it does not provide an exact number of searches. Instead, it shares relative search interests to determine the topic’s popularity.
Q3. Can I rely on Google trend for keyword research?
Ans: Yes. You can rely on Google Trends to find popular keywords and topics. However, for in-depth research of a specific keyword, we recommend you to use Google Analytics, Semrush or Ahrefs.
Q4. Are there any better tools than Google Trends?
Ans: “Better” depends on the individual’s requirements and satisfaction. There are some good alternatives to Google Trends that you can use to find your best fit. Including Semrush, Glimpse, AnswerThePublic, and Similarweb.
