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Today’s blog is different!
It’s not about those same old clichéd link-building strategies for business niches.
So far, we have only been talking about link-building for some of the most popular industry niches such as real estate, e-commerce, dental care, healthcare, etc.
But, not anymore.
However, before we tell you what we are going to discuss today, let us know, have we ever played roulette online?
And not just that!
Blackjacks, video pokers, Wheel of Fortune, Slots, Baccarat, Dice…and the list goes on!
Well, you must have, we are sure about that.
But have you ever thought why you always play these games only on those websites featured among the top 10 of the SERPs? (We know, you only bet on selected websites!)
Surveys show that around 75% of online betting enthusiasts do not even go beyond the first page of Google Search results.
WHY?
Because of the site’s authority.
And what makes a website authoritative?
Definitely, it’s reliability, accuracy, niche expertise, up-to-date content, user trust, & seamless experience.
Now, link-building is the fastest way to pass link juice ( the value/authority) from one webpage/website to another.
So, if you own a gambling website, hang on.
This blog is for you!
Uncover The Real Truth behind The Gambling Industry
Hello, everyone!
Welcome to today’s blog, where we will be talking about gambling link building services and how they can help your betting site secure the top spot on Google.
Catch up with us till the end because we are going to spill some of the secrets about gambling link-building that you have never heard of.
Let’s Explore The Truth Together
Would you believe if we say, the global gambling industry is expanding at a massive Compound Annual Growth Rate (CAGR) of 11.9%?
Well, YES!
The betting and gambling industry, worth USD 78.66 billion in 2024, is estimated to reach approximately USD 153.57 billion by the year 2030.
This immense industry growth suggests the enormous market demand at present and in the coming years.
If you are planning to launch a new betting website or you already own an iGaming/gambling site, you want established website authority & a solid brand awareness at the earliest.
High-quality casino backlinks acquired from top-tier gambling websites can help your betting site rank faster on Google and enhance its online presence.
However, it requires intense industry analysis, niche expertise, and constant efforts that might divert you from offering your core services.
Here comes the importance of gambling link building services.
Let’s unfold what these are all about, their benefits, challenges, industry opportunities, market scopes, quality metrics, and more.
What Is Gambling Link-Building?
Gambling or casino link-building is the process of acquiring backlinks for your online gambling or betting site from other niche-relevant and authoritative industry sources.
Gambling link-building is crucial for improved search engine rankings of your website & driving massive organic/referral traffic to it. Backlinks from reputable industry websites boost your site’s credibility while providing it with solid exposure to the right audience base (online gamers).
Do You Need Gambling Link Building Services: YES or No?
Let’s be honest!
Link-building is time-consuming & requires expert resources.
And when it comes to gambling link-building, it will take you years to build premium backlinks to your site without much expertise.
First of all, this industry is highly regulated by legal, regional, as well as severe social media platform restrictions for gambling service promotions. Moreover, the need for paid link placements & other non-traditional link-building practices is a matter of concern for the budding industry owners.
Since the industry competition is extremely high, you need to be strategic to acquire backlinks ethically. Also, the negative connotations associated with the gambling industry make the entire process of backlink acquisition quite difficult.
Link-building services help you acquire high-quality backlinks from trusted industry sources without an in-house team or other internal resources. By implementing tailored strategies that align with your business needs and goals, link-building specialists secure backlinks for your gambling sites on top-ranking casino/iGaming sites.
Premium casino backlinks not only ensure long-term SEO growth for your gambling website but also provide it with a significant competitive edge for navigating through the cut-throat casino industry.
Is Link Building for Gambling Sites Crucial These Days?
Yes!
Since the gambling industry has its own challenges, rules, and regulations, you need a tailored approach to break through the demanding marketplace of gambling.
Link-building helps you acquire the SEO value of the already established industry websites to build credibility and trust with your potential leads. Also, when you manage to link your gambling website with trustworthy online betting resources, the search engine considers it authoritative and beneficial for the users.
As a result, it starts featuring your gambling website at the top of the SERPs, boosting its online presence as well as visibility. With improved search engine rankings, more leads will land on your website, potentially increasing the possibilities of traffic conversion and revenue generation.
Here are the metrics of one of our clients’ gambling websites for which our team built backlinks. When they reached out to us, it had 6 poor-quality backlinks, and the authority score was 2. We started off by removing the toxic backlinks and targeting betting sites with a Domain Rating of 65+.
Now, as you can see, the authority score is 41 with more than 176K organic traffic and more than 9K referring domains, and 87K+ backlinks to it. With more than 70K+ keywords ranking on Google, this gambling site now generates USD 347K+ ROIs a day on average.
So, building high-authority backlinks is not just important, but crucial in 2025 and in the coming years. They not only pass industry authority to your website, but they also establish it as a brand that is reliable, user-friendly, & secure.
Is Building Backlinks to Your Gambling Site Difficult?
Building backlinks for your gambling website is different from the traditional link-building process.
The gambling or betting industry is often linked with negative perceptions and stereotypes. That is why the website owners often face regulatory restrictions in terms of site promotions on popular social media platforms and community forums.
Moreover, most of the webmasters are often seen hesitant when it comes to linking their websites to a newly launched gambling site, due to privacy and security concerns. Simply, they do not want to put their site’s reputation at risk.
Challenges of Gambling Link-Building
✅Intense niche competition
✅Strict regulations in different countries
✅Practice of black-hat techniques
✅Reluctant website owners for linking sites
✅Legal constraints on advertising
✅Budget & resource-intensive
These negative assumptions about the betting industry and platform regulations make the backlink acquisition process from authoritative sources difficult.
White-Hat Vs. Black-Hat Gambling Link-Building Practices
Before you get involved in the link-building process, remember a few things.
Since the industry is highly competitive, newly-launched website owners often practice black-hat link-building techniques.
However, acquiring spammy backlinks for your website through unethical means triggers the risk of search engine penalties, leading to an unindexed website.
So, it is better to implement white-label link-building strategies to ensure long-term SEO growth of your website, without any risk of penalties.
Key Link-Building Strategies for Gambling Websites
When it comes to gambling link-building, it is important to implement tailored strategies for a faster SEO boost.
Here are some of the proven link-building strategies to get your betting site ranked higher on the search engine.
Casino & betting directory submissions
Online casino directories are some of the best platforms to target if you want your potential leads to find your website.
All you need to do is find some reputable online betting directories. Make sure that your gambling site is well-designed so that it aligns with the quality standards of the online directories.
Quality Check
☑️Start off by searching for online directories catering to casino, gambling, betting, or iGaming.
☑️Ensure the DA (Domain Authority) and PA (Page Authority) of the directories with Ahrefs, Moz, or SEMRush.
☑️Make sure that the directories have higher organic traffic volume.
☑️Go through the content of the directories and ensure a balanced ratio of inbound and outbound links to them.
Submission Process
☑️Create an account on individual directory platforms
☑️Select the right niche category within the directories
☑️Fill in the required fields with updated and accurate information
☑️Submit your site and wait for review
☑️Follow up if the submission needs further approval
However, before listing your website in the online betting directories, make sure that you target 4 to 5 high-authority online directories per month instead of getting your site listed on 20 to 50 spammy online betting directories.
Stay away from low-quality or spammy online betting directories, as linking your newly designed site with such sources might harm your site’s reputation. The search engine would instantly penalize your site or might unindex it due to its connection with misleading resources.
Forum & community engagement
Actively participating in online communities and relevant online forums is one of the best ways to build valuable backlinks for your gambling website. This link-building strategy focuses on establishing your gambling site as a credible and authoritative industry resource that boosts its visibility on Google.
✅Start off by looking for forums and online betting communities with a higher level of engagement and activities
✅Connect with the site owners and offer valuable advice, insights, or participate in group discussions for increased site awareness
✅Craft valuable content, guest posts, infographics, data analysis reports, etc., and share these with the community members to demonstrate your niche expertise
| Quality content creation and strategic outreach to influencers will result in natural, high-quality backlink acquisition for your gambling website. |
The key to success is to build a genuine relationship with the industry owners and resource experts that lasts longer and acts as the ‘votes of confidence’, leading to enhanced trust with the search engine and target leads.
Resource page link building
This particular strategy involves identifying websites that host relevant resource pages with high Domain Authority or curated lists of valuable resources, such as articles, how-to-guides, etc, and securing backlinks for your gambling site by crafting targeted outreach and relationship building.
Once you find the best resource page, craft a personalized message to the site owner and explain how linking back to your site will provide their audience with a better user experience.
This is a highly effective link-building strategy because the target resource page always links back to quality content, suggesting the credibility, authority, and content relevance of the linked websites.
Sponsorships & influencer collaborations
Partnering with relevant and popular industry influencers and organizing sponsorship events ensures increased site exposure, a well-established brand reputation, and enhanced trust with your target audience.
As a newly launched gambling site, the first thing you need is niche credibility and increased referral traffic. Solid influencer marketing or sponsoring poker tournaments or betting sports puts your online gambling site under the spotlight, leading to enhanced authority and online presence.
Top 4 Pages to Link on Your Gambling Site
Let’s assume you have successfully secured a link-building opportunity.
But, the question is, which webpage should you link to the target site?
Not all webpages are suitable for building backlinks to your gambling site because a few of them might result in a poor user experience or a poorly designed backlink profile.
1.Homepage
Linking the homepage of your gambling website to the target resource signals the search engine that your site is trustworthy and contains relevant services/information for the target audience, leading to increased website rankings and huge referral traffic.
2.Gaming pages
Linking your gaming pages drives a huge referral traffic directly to your website and improves your site’s visibility faster. Also, a higher inbound leads to your site boosts its search engine rankings and improves its credibility for higher conversion possibilities.
3.About Us
Link building is more effective when you link different webpages on your gambling site to the target website. The ‘about us’ page is a live portfolio of your personal brand, showcasing the range of betting games available on your site.
4.Blogs
Do not forget to link your blog page to the target website to attract qualified leads and retain the old ones. Valuable blogs on your gambling website establish your site as a credible one and provide your leads with valuable information for a better user experience.
Here are a few topics for brilliant gambling blogs:
Do-Follow Vs. No-Follow: Which One is The Best?
While do-follow backlinks directly pass the authority to your gambling site from a top-ranking industry resource, both do-follow and no-follow backlinks are important to build credibility for your gambling site.
| Considering the SEO guidelines, it is always better to secure a few no-follow backlinks along with the do-follow ones. |
Though do-follow links help the search engine discover your site or content and ensure faster indexing, acquiring a few no-follow backlinks for your gambling site will create a natural and diverse backlink profile.
5 Metrics to Evaluate Link Quality
It is important to consider a few metrics before you target a gambling or betting site to acquire backlinks. Poor quality backlinks not only negatively impact the search engine rankings but also lead to search engine penalties, damaged site reputation, and wasted resources.
Here are the top 5 metrics that evaluate the backlink quality.
👉DA/DR
Target websites with higher Domain Authority or Domain Rating for backlink acquisition or link placement.
Higher DA/DR of the target sites ensures:
☑️Improved search engine rankings
☑️Stronger backlink profile
☑️Increased online visibility
☑️Better reach to target audience
☑️Significant competitive edge
Also, high-authority target sites attract premium backlinks naturally from other top-ranking industry websites, leading to improved credibility and enhanced referral traffic to your gambling site.
👉Relevance of the site
When you acquire a backlink for your gambling site from relevant industry resources, it is likely that your potential and qualified leads will find out about the site easily.
| Targeting relevant websites for link-building improves the user experience as you directly tap into the qualified lead base, genuinely interested in your services and gaming options. |
Also, relevant backlinks signal to the search engine that your site contains valuable information for online gamers and is reliable and authoritative. This improves the online visibility of your gambling website, resulting in higher rankings on Google and increased referral traffic.
👉Traffic volume
Always consider websites with a higher traffic volume for gambling link-building because the more popular the site is, the better your chances are of driving increased referral traffic to your website.
👉Anchor text diversity
Make sure to target diverse anchor texts on the target website when placing a link back to your gambling website. It adds up to the naturalness of the backlink profile, making your site more trustworthy.
| Using similar anchor texts or repetitive keywords for inserting backlinks might lead to seemingly spammy content, resulting in search engine penalties and poor SEO rankings. |
Ensure that your keywords are not over-optimized and always target long-tail keywords for a more targeted link-building approach and to beat your industry rivals.
👉Spam score
The spam score of the target site is a crucial determinant of the link quality because it negatively impacts its credibility and the search engine rankings. So, always consider websites with a low spam score for link placements and backlink acquisition.
| The lower the spam score of the website is, the better it is for long-term SEO growth for your gambling site due to improved user experience and increased niche authority. |
Here is the spam score of a website on which we secured a link insertion for one of our real estate clients that shows the legitimacy and reliability of the target website, resulting in an enhanced user experience, improved trust, and long-term SEO growth.
5 Essential Tools for Gambling Link-Building
Link-building is not a piece of cake.
But when it comes to backlink acquisition for gambling websites, building trust with your audience becomes your top priority.
Link building for gambling websites is not just about acquiring backlinks. The process entails some crucial processes, such as backlink profile analysis, competitor research, identifying link-building opportunities, and managing outreach campaigns effectively.
Here are 5 essential tools to assist you in your link-building journey:
👉Ahrefs
✔️Faster data analysis
✔️Competitor research
✔️Backlink profile analysis
✔️Finds link prospects
✔️Monitors acquired links
✔️Content gap analysis
✔️Finds broken links
| A comprehensive tool to develop data-driven insights before you reach out to the website owners for securing backlinks. |
👉SEMRush
✔️Backlink gap analysis
✔️Identifies backlink opportunities
✔️Filters the most potential prospects
✔️Email account integration
✔️Creates customized email templates
✔️Ensures streamlined outreach
✔️Tracks link-building progress
✔️Monitors the lost backlinks
| This tool simplifies the process of influencer outreach to ensure faster backlink acquisition. |
👉Majestic
✔️Backlink profile analysis
✔️Works based on Trust Flow & Citation Flow
✔️Assesses link quality
✔️Monitors the backlink profile
✔️Competitor profile analysis
✔️Identifies linkable assets
| By providing you with an in-depth backlink profile analysis of your competitors, Majestic helps you in backlink gap analysis to develop brilliant link-building strategies. |
👉Pitchbox
✔️Discovers content information
✔️Filters prospects
✔️Creates personalized email campaigns
✔️Automated email follow-up
✔️Effective communication management
| This is the best tool for fostering team collaboration, automating tasks, and large-scale campaign management. |
👉Link Research SEO Toolbar
✔️Indicates the Domain Authority of sites
✔️Finds and fixes broken links
✔️Helps you save time and effort
| This tool will help you make informed decisions in terms of Page Authority evaluation, identification of valuable link-building opportunities, and backlink quality assessment. |
DIY Vs. Expert Agency: Which One is Better?
Before we answer your question, let us tell you, DIY link-building refers to the process of backlink acquisition for your gambling website by yourself. On the other hand, when you outsource your link-building tasks to an expert agency, it is called managed link-building.
| If you do not have an in-house link-building team and in-depth SEO knowledge, it is better to partner with a link-building agency for effective resource management and faster backlink acquisition. |
Gambling link-building requires systematic research and targeted outreach. For effective backlink placements, you need to have complete control over the link-building resources and processes.
| 💡 💡 Link-building agencies have years of expertise in backlink acquisition and an extended industry relationship, which makes it easier for them to access expert resources for faster and effective link-building. 💡💡 |
Dos and Don’ts before Acquiring A Gambling Link-Building Service
Wait!
You are probably searching for a link-building agency on Google.
But how do you know if the agency you are going to hire will get you measurable brand growth or not?
A not-so-good link-building agency might practice unethical or black-hat techniques for backlink acquisition, potentially damaging your site’s authority score, reputation, and search engine rankings (or Google penalties, in worst cases!)
So, here are some factors to consider before partnering with a link-building agency:
| Before you outsource the link-building tasks for your gambling site, make sure the agency members are open to communication, practice white-hat link-building techniques, and ensure quality backlink acquisition. |
So, it is important to find the right link-building agency that is reliable, offers personalized backlink solutions, and implements customized strategies for faster business goal achievements.
How Can You Build High-Quality Gambling Backlinks?
There are more than a thousand ways to build backlinks for your gambling site. However, not all of them are effective.
We will share some of the best services that are worth opting for if you are thinking about teaming up with a link-building agency.
Look for these 7 services for faster gambling link-building:
✔️Link Insertion Services
🎯 A strategic way to acquire high-quality backlinks without drafting new content.
👉Faster site indexing
👉Improved Domain Authority
👉Targeted referral traffic
➡️ Instead of following the age-old link-building process (target site identification, outreach, content creation, anchor text selection, etc.), it involves adding a link back to your gambling site in already existing content on a high-authority website.
✔️High Authority Link Building
🎯 The best services to acquire premium backlinks from authoritative industry resources.
👉Backlinks from trustworthy sites
👉Boosts search engine rankings
👉Improves brand credibility
➡️ It is an ethical and highly targeted link-building approach that requires a strong industry relationship and knowledge of updated search engine algorithms.
✔️Blogger Outreach
🎯You tap into the larger audience base of the most influential industry experts.
👉Improved industry relationship
👉A diverse backlink profile
👉Increased referral traffic
➡️ The service focuses on quality content creation and networking with reputable influencers for solid brand exposure and enhanced site awareness.
✔️Country-specific Backlink Services
🎯Boost site visibility in the local search engine results.
👉Target links from sites within specific countries
👉Improved site relevance
👉Enhanced trust with local audience
➡️ Link-building experts connect with local influencers, create localized content, and leverage local online betting directories/gambling forums to boost your site’s online presence in country-specific SERPs.
✔️Managed Link Building
🎯It’s a comprehensive link-building process, fully managed by the experts.
👉High-quality backlinks from authoritative sources
👉Increased website credibility
👉Faster and effective
➡️ Link-building specialists focus on creating a diverse backlink profile for your gambling site by reaching out to site owners who post relevant content.
By joining online communities, social media platforms, and leveraging collaboration opportunities, the experts ensure natural backlink acquisition.
✔️Guest Posting
🎯It is the process of high-quality backlink acquisition by quality content creation.
👉Provides you with a competitive edge
👉Boosts brand visibility
👉Enhanced Domain Authority
➡️ The link-building professionals craft content that is better than all the existing ones (mostly, with the ‘skyscraper’ technique), connect with the webmasters, and get it posted on the top-ranking iGaming, casino, betting, or gambling websites.
✔️Casino Backlink Services
🎯 It is all about securing premium backlinks from reputable gambling sites.
👉Content relevance
👉Enhanced site reputation
👉Higher ROIs
➡️ Casino link-building experts leverage their ever-expanding community network and secure valuable backlinks for your gambling site through collaboration. They focus on building trust with your target audience for a competitive edge in the demanding niche of gambling or betting.
FastLinky: Your Trusted Partner for Gambling Link-Building Service
We are an expert link-building agency with specialized skills in crafting premium-quality backlinks from reputable iGaming websites. With 6+ years of experience in link-building, we have been securing the top spots for more than 1000 gambling websites across the internet.
✔️Industry knowledge
✔️Specialized content
✔️Customized strategies
✔️White-hat techniques
✔️Strategic
✔️Clear reporting
✔️SEO compliant
✔️AI-integrated services
✔️Tailored outreach
✔️Strong industry network
✔️Link performance analysis
| Through relevant content creation, effective outreach, and securing long-term industry partnerships, our link-building specialists ensure high-quality backlink acquisition for sustainable business growth and search engine performance. |
Our link-building experts prioritize quality more than quantity, and so, we focus on white-hat link-building techniques for link acquisition. We implement data-driven backlink acquisition strategies that align with your business objectives.
Gambling Link-Building: What The Future Holds for You?
If you own a gambling site, there is no shortcut to boosting its online visibility without link-building.
However, with rapid changes in user preferences, behavior, and betting patterns, the gambling industry has also undergone a lot of changes in the past few years in terms of search engine algorithms, Google guidelines, and user experience.
Considering all these, the gambling link-building processes now focus on authority building, content relevance, adapting to Google algorithm guidelines, user satisfaction, and mobile optimization.
So, for an effective gambling link-building campaign, focus on detailed industry research and competitor analysis for unmatched link acquisition strategies, AI integration for automated and streamlined tasks, and improved industry relations for natural and faster link-building.
Frequently Asked Questions
Q1. What is casino link-building?
Ans: Casino link-building refers to the process of acquiring backlinks to your online casino or iGaming sites from top-ranking gambling or niche-specific websites to improve search engine rankings and increase organic traffic to it.
Casino link-building is a crucial strategy to boost awareness for your website, increase online visibility and presence, and improve Domain Authority to stay competitive in the crowded digital landscape of the gambling industry.
The casino link-building process secures premium backlinks for your casino gambling website that work as website endorsements, signaling its credibility and reliability to the search engine. The purpose is to establish your website as an authoritative industry resource for qualified traffic and lead generation.
Q2. Is hiring a link-building agency illegal?
Ans: No.
Hiring a link-building agency is not illegal as long as the team members practice ethical link-building techniques.
According to Google guidelines, link-building is not only a legitimate SEO strategy but also crucial.
However, you need to make sure that the backlink acquisition technique aligns with the search engine guidelines. That is why it is important to team up with a reputable link-building agency that is aware of the latest Google algorithm updates.
Q3. How much should link-building services cost?
Ans: The service charges for hiring a link-building agency usually vary depending on the backlink quality & numbers, timeframe, market niche, industry competition, and business goals. However, they should range from $100 to $2500 per link.
Most link-building agencies charge per backlink acquired; however, some of them also charge on a monthly basis. The monthly charges usually range from $2500 to $20,000 and sometimes, even more.
To reduce your overall budget, look for link-building packages that include a wide range of relevant services at a fixed price. Depending on your convenience, you can also renew your subscription plan.
Q4. Is gambling link-building effective?
Ans: Definitely!
In fact, there is no other alternative to improve the online visibility of your gambling website faster than link-building.
However, due to the stiff competition in the gambling industry, the link-building process often involves a lot of challenges. Also, the regulatory restrictions and negative perceptions associated with the betting industry make the backlink acquisition process severely complicated.
To make your gambling link-building journey effective, focus on implementing proven strategies, get deeper insights into the latest Google algorithm updates, create quality content, and select the right anchor texts (not repetitive keywords).
Naturally acquired backlinks not only improve the search engine rankings of your gambling site but also boost its online visibility, awareness, audience engagement, lead generation, and conversion possibilities.
Q5. What is the ideal number of backlinks to acquire for gambling sites?
Ans: There is no ideal number of backlinks that you must acquire.
In fact, when it comes to gambling link building, the quality matters more than the quantity. It is because the more authoritative the target website is, the better it is for building trust with the search engine and users.
That is why one backlink from a high-authority website is far better than 10 poor-quality backlinks from spammy resources. Because when your website is linked to a reputable website, the search engine considers your gambling site to be reliable and valuable for the users and features it at the top of the SERPs.
On the contrary, multiple low-quality backlinks to your site increase the chances of Google penalties or even indexing, due to a lack of site authority or connection with a misleading industry resource.
Since link-building takes time, starting off by acquiring 10 backlinks per month for your gambling site should be good enough. Aim to build 20 to 30 backlinks in a month with increased link-building expertise.
On average, 40 to 50 backlinks for your homepage and around 60 to 100 backlinks to the other subpages will get your site significant SEO and competitive advantages. But, remember, fewer than 10 backlinks to your site might not help the search engine to crawl your webpages, leading to poor online visibility of your website.
Q6. Within how many days of gambling link-building, should I expect visible improvements in website rankings?
Ans: If you want to see noticeable improvements in the search engine rankings of your gambling website, you need to wait for around 2 to 6 months.
Initially, you might see minor advancements in the ranking positions of your website because as soon as you secure a backlink to your site, the search engine starts crawling the webpages for faster indexing. This process lasts up to a couple of months.
Once all the webpages are indexed, the backlinks start to influence the site’s rankings. Within the next 10 to 12 weeks, you can expect to see a significant boost in the ranking positions of your gambling website.
Also, there are a lot of factors that influence the timeline for ranking improvements, such as keyword competition, backlink quality, content relevance, consistency of link acquisition, target website’s authority & age, and site indexing speed.
In short, within 12 to 18 months of link placements, you might see noticeable improvements in the search engine rankings and organic traffic drive to your gambling site.
Q7. When should I hire a link-building agency for my gambling website?
Ans: Hire a link-building agency when you are serious about taking your gambling website to the heights of success and when you are prepared to scale up your SEO efforts for a promising digital growth for your site.
Expert agencies have years of link-building expertise and a strong industry network to secure the best backlinks for your site.
So, if the on-page, off-page, and technical SEO aspects of your gambling website have already been taken care of, you are ready to navigate through the strong industry competition, and want to secure the top spots on the Search Engine Result Page without an in-house team for link-building, outsource the task to an agency for accelerated SEO growth.
Q8. How to get the best gambling link-building experience with an agency?
Ans: For a satisfactory link-building journey with expert agencies, the first thing you need to focus on is to find a reliable team with specialized expertise in iGaming link-building, an unmatched mastery over the gambling regulations and search engine guidelines, and a proven record of achieving quality backlinks through white-hat link-building practices.
Also, make sure the team is open to communication and real-time reporting about the progress of link-building campaigns. Make sure you are aware of the pricing plans offered by the agency and negotiate earlier to avoid misunderstandings in the future.
Most importantly, partner with a link-building agency that does not promise instant rankings, nurture realistic expectations, and opt for a long-term growth strategy instead of focusing on short-term gains.
Q9. Do link-building agencies guarantee improved site visibility for my online betting website?
Ans: No.
No link-building agency guarantees improved website visibility, and there are a number of reasons for that.
First of all, the search engine algorithm is totally unpredictable and prone to rapid changes that are not under the direct control of the agency experts. But, algorithm updates and even minor changes in user behavior might negatively impact your site’s SEO health.
Moreover, optimizing your gambling website involves a lot of complex procedures, and the outcomes of which are not controlled by the experts. Without proper website optimization, it is impossible to compete with the already established iGaming sites and online betting resources.
All these factors might lead to slower SEO progress for your gambling site and even unforeseen web visibility outcomes, leading to mere promises of putting in the best link-building efforts, instead of steadfast guarantees.
Q10. Is there any shortcut to building backlinks for my iGaming website?
Ans: No.
There is no shortcut for gambling link-building.
Building backlinks is time-consuming and resource-intensive, as it involves some crucial steps, such as creating linkworthy assets for your gambling site, influencer outreach, strategic link placements, etc.
The key to link-building success is to build a strong network with the webmasters and leverage the wider audience base. A stronger community ensures effective content promotions, site exposure, and awareness, leading to increased traffic to your site, lead conversion, and more sign-ups.
