Getting your crypto website featured on the global or local SERPs is not easy!
The highly volatile & competitive marketplace, full of potential scams and risk of getting manipulated by regulatory actions at any time, makes it even more difficult to build authority for your crypto site.
However, link-building can help your crypto site build trust with the search engine and boost its reputation in the industry as a reliable, credible, & trustworthy resource. The effective & best link building strategies for crypto websites boost search engine rankings and drive organic traffic, resulting in increased conversions.
Hello, everyone.
Welcome to today’s blog, where we are going to spill the tea on proven link-building strategies that will make your crypto website secure the top spots on the SERPs.
So, let’s get ahead!
📌Understand the Crypto Audience & Search Intent
It takes time for a crypto site to build trust with the target audience, even though it meets all the search engine guidelines.
Also, due to the demographics and location-specific industry regulations, crypto websites often need stronger authority signals to stand out in the consumer marketplace.
Considering all these, reaching out to the industry influencers or approaching the leading site owners for backlink acquisition will be like shooting in the dark.
Identifying your target audience and understanding their search intent will help you:
✔️Boost organic traffic
✔️Attract quality leads
✔️Drive higher conversions
✔️Increase organic engagement
✔️Build trust & site credibility
✔️Establish industry authority
✔️Staying relevant in the market
✔️Gain a competitive edge
✔️Identify high-intent crypto keywords
✔️Map link-worthy content formats
✔️Refine your link-building strategies
✔️Optimising your site’s content accordingly
The proper understanding of the requirements and preferences of your target audience will help you align your website’s content according to the popular user searches, resulting in increased sign-ups, more token purchases, or app downloads.
Also, you will be able to organize your site’s content, its structure, categories, and sections according to the specific needs of your target audience.
📌Run A Quick Competitor Backlink Gap Analysis
Honestly, this will make things way easier for you!
With this strategy, you don’t need to search for target websites in your industry, worthy of getting backlinks from.
All you need to do is use a tool like SEMRush and identify the high-quality backlinks that your competitor sites have, but you don’t. This will help you find new link-building opportunities for your crypto sites and develop a better understanding of the strategies implemented by your business rivals.
Here are the things to do:
👉Identify your top competitors by referring to Google search results for your target keywords
👉Enter your site’s domain and your competitors’ into tools like Ahrefs or SEMRush
👉Filter out the irrelevant links and focus on the backlinks from high-authority resources
With these, you will have a list of link-building resources that are worth exploring. Also, you will get a deeper insight into the latest link-building trends and patterns. This way, you will be able to improve your strategies and build a stronger backlink profile for your crypto sites.
📌Focus on Quality Content Creation to Attract Backlinks Naturally
Did you know what attracts audiences more to your website?
Of course, the platform services.
But when it’s a crypto website, there are a lot more things that people notice.
For example, a mobile-friendly design, simple layout, structure, intuitive navigation, real-time updates, authentic data, engaging visuals, aesthetics, vibrant color combination, 3D illustrations, clear CTAs, and blogs.
But the thing is, almost all crypto site owners prioritize these aspects and try to make user-specific features equally engaging.
So, any idea what will help your site stand out among the crowd?
Publishing high-quality content and linkworthy assets will help you capture the attention of not only the users but also of the reputable site owners. Well-researched and informative content on your crypto site will provide the users with genuine value, signalling user trust, authenticity, reliability, credibility, legitimacy, and niche authority.
However, publishing random content on your site won’t help you much.
It should be specific, niche-oriented, and high-value assets.
So, how to draft linkworthy assets for your crypto website?
👉Start by doing a thorough niche research, competitors’ content analysis, analyzing the market opportunities, and researching the latest crypto link-building trends
👉Publish original studies, reports, research findings, or unique insights with authentic data, case studies, or stats
👉Write comprehensive guides, informative blogs, listicle/comparison articles, and reviews on complex niche topics, crypto trading updates, price predictions, and advanced trading insights
👉Develop shareable content like infographics and valuable tools for potential leads, such as calculators, blockchain explorer snippets, learning hubs, glossaries, price trackers, etc.
This way, the top-ranking website owners and industry leaders will link back to your site’s content to add value to their own website and keep their audience engaged for longer. As a result, your site will get a valuable backlink in return.
📌Crypto Guest Posting/Link Insertion
These are probably the easiest ways of acquiring crypto backlinks.
All you need to do is draft high-quality articles on relevant topics, considering your target audience, and get them published on popular external platforms in exchange for a link back to your site.
Link insertion is almost similar, but you need to find out unlinked brand mentions of your website for that. Also, you can ask a site owner to replace one of the linked articles on their website (only if you have an article/blog ready on that particular topic) with one of yours.
Wondering where to start from?
✅Search for websites that accept guest posts
✔️Simply type “write for us + crypto” or “crypto + submit a guest post” on Google
✔️Look for online directories that list relevant target resources accepting guest posts
✔️Identify the right blockchain resource pages/platforms with a relevant audience, good authority scores, & organic traffic
✅Time for A Compelling Pitch
This alone can change the entire game!
✔️Contact the site owner/editor by using tools like Pitchbox/BuzzStream
✔️Add a brief yet catchy subject line in your email
✔️Include a brief summary of your article
✔️Explain why it would be a great addition to their platform
✔️Focus on the real user value it can deliver
✔️Also, add links to your previously published articles that showcase your niche expertise
✅Make Sure The Content Adds Genuine Value
✔️Tailor your content according to the user search intent
✔️Make sure the article/blog is error-free and supported by proven stats
✔️Use charts, diagrams, graphs, infographics, tables & other visuals to make it engaging
✔️Add a strong CTA at the end that would encourage the readers to visit your site (subscription, signing up for your services, following on social media platforms, etc.)
✔️Optimize the content according to the specific guidelines of the target platform
✅Got It Published? There You Go!
Once your article/blog gets published on the target site, the editor will include a do-follow link to your site within the content itself. In case of link insertion, the editor will add a link back to your site/website content, within the already existing blogs on the target platform.
This way, your site gets a backlink from renowned authority websites in your niche.
…and the results? Increased traffic, improved SEO, enhanced authority, user trust, and a wider brand exposure!
📌Leverage PR/News Publications & Collaborate with Thought Leaders
Simply creating high-quality articles on crypto trading or niche-relevant topics and publishing them strategically across all paid and owned media platforms can earn your website valuable PR backlinks and ensure a maximized brand reach.
Also, focus on partnering with the popular industry leaders & leverage their established audience network to improve brand awareness of your crypto site. This is one of the best strategies to get significant brand mentions and endorsements for your brand, helping you cut through market skepticism and build a strong reputation for your brand.
Here is how to do it:
✔️Leverage sponsored press releases with a multi-channel content creation approach
✔️Collaborate with other bloggers for guest posting
✔️Host or participate in Ask Me Anything sessions/webinars
✔️Host expert roundups/interviews, podcasts, or YouTube videos with thought leaders
✔️Ask influencers to provide authentic reviews/feedback on your crypto site
✔️Engage with the crypto community on social media platforms
✔️Try to earn significant media coverage for your crypto site by submitting blogs/articles to leading crypto publications
All these mentioned above will help your brand create a buzz in the market, reach your target audience, and capture the attention of the industry influencers for future collaborations.
Try to get your articles published in the leading niche magazines/publications such as Bitcoin Magazine, Decrypt, Cryptonews.com, Coindesk, 101 Blockchains, Cryptoslate, etc. All of them accept guest posts, and all you need to do is write for these websites by following the editorial guidelines and get them published on their platforms.
With improved brand awareness, targeted online visibility, and more organic traffic, your crypto website will definitely stand out in the saturated crypto market, resulting in increased signups and memberships.
📌Try Community-Driven Link-Building
If the ‘outreach’ thing seems difficult to you, this one is for you!
You just need to focus on engaging with the crypto community, fostering genuine relationships with other crypto site owners, and offering them genuine industry value.
✔️Join crypto forums like Reddit, Bitcointalk
✔️Do not overlook the DAO and blockchain communities
✔️Consider the Crypto telegram channels/Discord groups
The key to success with this strategy is to create linkable and shareworthy assets that introduce your crypto site to the target audience and create brand awareness without sounding “promotional.”
This will naturally attract backlinks to your site from multiple relevant, trustworthy, and high-authority resources. The more you engage with the industry leaders, the easier it becomes for you to ensure a wider audience exposure for your crypto site.
📌Leverage The HARO Platforms As Well
HARO/ Help A Reporter Out platforms help you connect with journalists within your niche, answer their queries, and get backlinks in return for your expert insights on that particular topic.
Some of the most popular HARO platforms to join include ProfNet, Qwoted, and SourceBottle, which connect you with authoritative media networks and publication outlets like Forbes, The New York Times, CNN, etc.
So, getting backlinks to your site from such leading media publications through answering the journalists’ queries on relevant HARO platforms will instantly increase your brand visibility, credibility, organic traffic, and improve your site’s search engine rankings.
Now, here is how you should move ahead:
✔️Visit a HARO website (already mentioned above)
✔️Sign up as a ‘source’ & create a free account
✔️Register your authentic name, email, website/brand details, and phone number
✔️Verify your email and finalize your account setup
✔️Choose an industry, for example, “crypto trading’, or “finance”, to receive relevant queries
✔️Once you find a relevant query via email, craft a precise pitch to the query
✔️Make sure that your pitch is personalised, has a strong subject line, and offers unique values/data/insights
✔️Add a link to your site only if it adds value to your response and is contextually relevant
✔️Also, conclude with a line that shows your interest in answering future queries
That’s it from your end!
If the journalists select your response, they will include your response in their articles with a backlink to your website.
However, use tools such as Google Alerts to check whether the journalists have featured your response in their articles/or blogs. Also, have patience and keep on trying even if your initial responses don’t get featured.
But make sure you respond faster and monitor every email query you receive from Monday to Friday because the competition is high, and one missed opportunity means failing to acquire one high-authority backlink for your website.
📌Target The Global Market Through Multi-Lingual Link-Building
We know exactly what you’re thinking!
Yes, beating the globally reputed crypto websites is not easy.
However, not so difficult as well, if you know how to target the local audience in specific countries through multi-lingual content creation and tailored marketing strategy implementation.
Wondering how to do it?
✔️Use Google Analytics/search console & identify crypto sites in different countries with low rankings
✔️Research regions with supportive crypto market regulations & high local search demand for niche keywords
✔️Make sure that the target country’s audience and their interests align with yours
✔️Now, optimize your site’s content according to the target country’s language & cultural nuances, tones, and communication style
✔️Note down the crypto keywords that users in those target countries are searching for
✔️Draft high–quality content and incorporate those keywords in it
✔️Guest post your articles in local crypto news outlets, blogging platforms, region-specific publications, and relevant forums
✔️Reach out to local niche bloggers, collaborate on articles with them, and look for link insertion opportunities
✔️Most importantly, build relationships with local crypto agencies, exchange companies, or wallet and trading platforms to boost brand awareness
…And What’s Next?
Once your website gets backlinks from local resources, start tracking the unique SEO metrics such as engagement, organic impressions, referral traffic, Trust Flow, spam score, increase in Domain Authority, Domain Rating, conversion rates, etc.
However, don’t forget to analyze what’s working for your brand and what’s not, and adjust your link-building strategies based on that. The digital crypto landscape is always evolving, and you need to learn about the latest link-building trends to stay competitive.
📌Look for Partnership Opportunities/Affiliate Programs (Optional)
Promoting specific crypto products, wallets, or tools might help you build backlinks for your website. Also, consider collaborating with crypto exchange platforms for improved brand visibility. Target reliable and high-authority platforms in the niche that can help you leverage a wider user network.
Here is how it works:
✔️Do a thorough competitor analysis
✔️Research companies offering affiliate programs
✔️Explore major crypto affiliate networks & join them
✔️Submit an application
✔️Explain how you want to promote their platforms through your blogs/guides
✔️Once you get approval, you will receive unique links to track conversions
✔️Draft engaging/educational/informative content for your website/social media users
✔️Make it engaging by adding relevant visuals, images, banners, infographics, or videos
These affiliate links work as no-follow backlinks and don’t directly transfer the authority from the linked website. However, they can increase your brand visibility and organic referral traffic to your crypto site, as users will land on your website to know more about the services/tools/products.
Link-Building Slip-Ups That Straight-Up Wreck Your Site’s Reputation
Link-building is not just about building site authority and niche credibility.
It’s about ensuring a wider brand exposure & awareness, reaching the target audience, and building trust and a good reputation for your website. Building quality backlinks helps your site get the spotlight it deserves.
However, low-quality or spammy backlinks to your site might lead to a major drop in the search engine rankings and even get it unindexed.
So, be aware of these link-building mistakes:
❌Adding too many anchor texts in your content
❌Over-optimising anchor texts
❌Prioritising link quantity over quality
❌Building only do-follow backlinks
❌Purchasing backlinks from poor authority resources
❌Participating in link exchanges/PBNs
❌Acquiring backlinks from irrelevant websites
❌Avoiding internal linking
❌Using automated/tool-generated backlinks
❌Acquiring backlinks from the same resources
Build Quality Backlinks to Watch Your Site’s Rankings Lift Off
So…we’ve already come to the end of this blog now.
…And congratulations if you’ve made it so far.
Still sticking with us?
That means you are really serious about building backlinks for your crypto website, and we appreciate that, really!
But let us know honestly, do any of the above-mentioned strategies seem difficult to implement?
If yes, then you can always get in touch with our experts.
What Else Might Help You?
Also, we suggest not to rely on a single link-building strategy.
Instead, focus on improved industry relationships, high-quality asset creation, and regular analysis of your backlink profile.
Don’t be afraid to experiment with your link-building strategies because the more you implement new strategies, the better you learn.
At the end of the day, what matters is how many backlinks you manage to get from authoritative resources ethically, and adjusting your strategies based on the real outcome helps you with that.
We hope that you enjoyed reading today’s blog and learned something new!
Make sure you let us know if you have any doubts in the comment section below.
So, that’s it for today.
Wish you a happy link-building journey ahead.
Frequently Asked Questions
Q1. Which tools are best for managing link-building campaigns in the cryptocurrency niche?
Ans: Some of the most essential tools that you need for crypto link-building include Ahrefs, SEMRush, Majestic for SEO & competitor backlink analysis, keyword research, outreach workflow management and get deeper insights into the Trust Flow and Citation Flow of the relevant and high-quality domains that you should target for backlink acquisition.
However, link-building also involves strategic outreach and relationship management. So, tools like BuzzStream, Pitchbox, and Hunter.io would be of great help to you. Also, if you want to build PR backlinks for your crypto site, do not forget to join HARO platforms like Respona.
Q2. How can I find reputable websites to get backlinks for my crypto platform?
Ans: The easiest way to find relevant websites in your niche for crypto link-building is to analyze your competitors’ backlink profiles. Using tools like SEMRush or Ahrefs will help you find high-authority and relevant domains that link to your competitors’ websites but not yours!
Also, look into niche directories that have a good reputation or use platforms like Editorial.Link or PressWhizz to get a curated target website selection. This will help you identify the right resources to build backlinks from.
Q3. Can agencies help improve link building for blockchain-related sites?
Ans: Yes, absolutely!
Specialised link-building agencies with years of expertise and experience in building crypto backlinks can help you secure high-authority backlinks from relevant resources. The link-building specialists are experts in navigating the unique crypto market, have a better understanding of country-specific industry regulations, and have an already-established network for effective blogger/influencer outreach.
Agency experts like us are always aware of the specific nuances of crypto and blockchain markets, the latest Google and industry guidelines, and can help you build a stronger brand reputation through link-building.
We implement tailored link-building strategies, acquire backlinks from the most reputable industry resources, and build trust & niche authority of your website through high-quality content creation, strategic outreach, and regular tracking of the key website engagement metrics.
Q4. How do successful crypto websites generate high-quality backlinks?
Ans: Most of the successful crypto sites focus on high-quality content creation, building a stronger industry network, targeted outreach, and strategic implementation of proven link-building strategies.
The site owners prioritize natural backlink acquisition through in-depth industry research, targeted blogger outreach, guest posting, and increased engagement with crypto communities. The goal is to ensure a wider brand exposure and build trust with users.
Q5. What products offer automated link-building solutions for blockchain businesses?
Ans: Link-building is a time-consuming process, and you might need to automate your workflow to some extent for effective resource implementation and faster outcomes.
Tools like PitchBox and BuzzStream, their Chrome extensions, and centralised CRM streamline your outreach journey through automating follow-up emails, faster contact discovery, & advanced campaign management.
Also, SEMRush or Ahrefs are excellent tools for monitoring your as well as your competitors’ backlink profiles and identifying the best link-building resources.
Q6. How to use influencer marketing for link building in the crypto space?
Ans: If you want to build backlinks for your crypto sites through influencer collaborations, first identify the niche-relevant influencers with extreme popularity within the specific niche, organic traffic, and a stronger presence on social media platforms.
Partner with them by offering value through content collaboration. A successful influencer marketing campaign will provide your crypto site with solid exposure and backlinks from high-authority resources.
Also, to secure future partnership opportunities with the influencers, make sure you focus on building a genuine relationship with them.
Q7. Which platforms connect crypto projects with link-building experts?
Ans: Specialized crypto marketing/link-building agencies like FastLinky and guest post marketplaces connect you (crypto site owners) with link-building experts.
Agencies like us offer comprehensive link-building solutions to help you secure the top spot for your crypto site on the global as well as local SERPs.
We help you leverage the already-established industry network and contacts of the high-authority crypto and financial publications through strategic link-building with expert outreach, content creation, guest posting/link insertion, and relationship management.
