Healthcare Website’s Conversion Grows 79% With Link-Building

Our client is a globally reputed healthcare service expert with more than 3 years of niche experience. Currently, the U.S.-based website generates 320K+ organic traffic every single day (on average) with a sharp 79% boost in conversion rates. However, when we started working on the project, the website almost had zero online visibility. Also, it had an authority score of just 6 and a Domain Rating of 5, suggesting significant poor topical authority.

87%

Increased Traffic

390K+

Average Organic Traffic

57

Current Authority Score

2K

Backlinks Built

36 Months

Timeline of Results

The clients reached out to us primarily to boost their website’s online visibility, especially for high-intent medical queries, and improve the DA/DR. However, it was only possible by building trust with the potential leads (patients, service providers, healthcare practitioners/experts, and service regulators) as fast as possible.

Also, to support their service line growth and improve the website’s local, national, as well as global online visibility and brand presence, we must outrank the high-authority niche rivals, hospital networks, and health experts/publishers’ websites.

For all these, we needed a solid link-building strategy that could address their specific pain points. So our team focused on developing tailored link-building techniques that could work for their brand.

The Groundwork That Helped Us Move Ahead

To identify the potential issues, we performed:

  • A thorough backlink profile analysis
  • Site content audit
  • Internal link analysis
  • Inbound link quality assessment
  • Outbound link analysis
  • Backlink profile analysis of competitors

The results indeed helped us tailor our link-building strategies accordingly.

First of all, there were only high-value medical keywords in the site’s content, making the SEO competition really hard for the brand. Also, since the website’s Trust Flow (Majestic) is just 10, suggesting poor backlink profile health, we needed high-authority backlinks to boost audience trust.

Moreover, the website was generating almost zero leads, primarily due to a lack of backlinks from targeted resources and existing backlinks from random websites. Additionally, the site’s content was not really value-added, resulting in poor site engagement, increased bounce rates, significantly low average duration per session, and zero conversions.

Our Link-Building Approach That Slayed!

Since the expanded industry is a highly competitive one, we had to work for backlink acquisition from specific healthcare specialty resources, such as cardiology, dermatology, oncology, etc. To earn high-quality backlinks, we leveraged the already recognized expertise, experience, & contributions of renowned healthcare experts and medical professionals through author-level link-building and publication backlinks.

We drafted quality content for the website that perfectly aligned with individual patient’s journey, by creating awareness first, and then about the possible treatment options available. Also, through risk-adjusted outreach efforts & data analytics, we effectively got in touch with patients at high risk for enhanced conversions.

We performed:

  • A thorough backlink gap analysis
  • Targeted geo-specific keywords for link-building
  • Leveraged link-building opportunities for long-tail keywords
  • Local link-building

Our Link-Building Strategies That Actually Worked

Our experts handled the entire project needs through managed link-building. From content creation, to market research & link placement, they performed every single thing that could help the website acquire high-quality backlinks.

For example, we targeted low-competitive keywords, such as “best pediatric specialists in Chicago”, or “Top 10 cardiologists in Michigan”, etc. Through targeted outreach, we connected with high-authority resources, journals, associations, major health resources, publications, and e-magazines for great PR coverage around authentic clinical data, reports, studies, & research findings.

Also, we targeted local news publications, non-profit healthcare organizations, and community health groups to establish our client’s brand as a niche authority and a thought leader.

We secured quality guest post placement on authoritative healthcare publications, citations from reputable universities, healthcare clinics, hospitals, and research institutions, and inserted links back to the client’s website on pre-existing patient guides published on the top-ranking niche websites.

However, HARO link-building by leveraging the expert commentary of medical professionals significantly helped us to get the website featured on the leading healthcare publications, resulting in a visible improvement in the SEO rankings of the site.

Through a diversified link-building approach, focusing on building country-specific backlinks & adhering to the strict Your Money of Your Life (YMYL) guidelines of Google, we effectively brought our clients’ services under the search engine spotlight without any paid advertisements.

Why Our Link-Building Strategies Worked

With 7+ years of experience in strategic link-building across different niches, we have developed active partnerships with 50,000+ popular industry leaders, influencers, & site owners. Our working relationship with the medical advocacy groups, associations, healthcare experts, leading industry professionals, and influencers helped us identify the popular link-building trends, assess the potential opportunities, & leverage their audience network much faster.

Through monthly audit of the target websites & monitoring their DA/DR, contextual relevance, trust signals, brand mentions, organic traffic, SEO rankings, & referring domains, we ensured the most effective and relevant backlink acquisition for our client.

Also, we are constantly expanding our industry network to catch up with the budding niche influencers & leverage the interest of their ever-expanding audience base.

The Key Challenges We Had to Overcome

The industry niche is a severely restricted one with multiple global & region-specific Google guidelines as well as medical advertising rules and legal compliance related to HIPAA, FTC. Not only was traditional content marketing difficult, but it was also extremely challenging for us to align the website with E-E-A-T guidelines.

Also, trust building takes time. But we needed to build high-authority backlinks as fast as we could to move ahead of the big industry names. The fast-evolving industry landscape required ethical but practical link-building solutions to navigate the YMYL scrutiny from Google algorithms and secure brand mentions from authoritative resources. However, the limited link-building opportunities from reputable medical domains posed a great challenge for our link-building experts.

The Results We Finally Achieved!

With high-authority link placements, our client’s website started ranking for specific YMYL and service keywords organically. We could see noticeable improvements in the SEO, local pack, & map rankings just after securing the first 500 high-authority backlinks. With faster indexation and crawling, the website experienced a major spike of 87% in the overall referral traffic so far, with just 2K high-authority backlinks acquired within the time span of 25 months.

The Key Takeaway

Our goal was to ensure long-term growth for our client’s website through link-building. So, instead of running paid ads, we optimized a custom link-building campaign for the site that instantly improved the site’s niche authority, Domain Rating, topical trust, referral traffic, and conversions.

The moment it started ranking for competitive healthcare keywords, the site experienced a sharp 74% increase in overall organic traffic and a steep 83% growth in CTR. Today, the website experiences major conversions from organic search engine results per day, with a significant improvement in organic visibility for clinical health experts, physicians, service lines, and medical professionals.