The Link-Building Strategies We Implemented
Our client’s website was launched 3 years ago. However, it failed to rank well on the Search Engine Result Pages. The owner had absolutely no clue about it. But when they reached out to us, our link-building team looked into the backlink profile and discovered that the authority score was only 6, despite having a lot of backlinks to it.
✔️So, we started off by removing the toxic backlinks one after the other and started to contribute to a healthy link profile at each step.
✔️Our primary aim was to boost the edtech site’s authority score. So, we reached out to some of the best industry bloggers, education experts, tech influencers, university career pages, scholarship forums, and resource publications. With expert blogger outreach strategies and strategic link insertion, we secured some of the high-authority backlinks for our clients.
✔️Our skilled SEO writers crafted some of the most informative blogs, articles, and guides for the aspiring student base, and we got them guest-posted in specific blogs with .edu domains, newspapers, magazines, tech blogs, education magazines, review resources, and online news publications.
✔️With a thorough analysis of competitors’ backlink profiles, our managed link-building experts identified the backlink gaps and targeted specific countries to improve the site’s SEO. We reached out particularly to websites with .us, .uk, and .au domains to improve edtech sites’ online visibility, specifically in the USA, UK, and Australia, respectively.
Our outreach experts and link-building specialists developed customized backlink acquisition strategies that could help our clients establish the edtech website as an authority in the relevant niche and a strong website reputation.
We adopted a targeted approach so that our client could build trust and credibility with their target audience and get the much-needed service and website exposure that they deserved.
Was It Challenging for Us to Build Edtech Backlinks?
❌Due to belonging to a highly competitive business industry, our client had to beat some of the most reputable and well-established niche resources to come under the spotlight. When we started our journey, our client’s website was ranking on page 41 at position 9, and had a long journey ahead to rank on page 1, after beating the top-ranking websites with .edu and .gov domains.
❌The industry is extremely crowded. Each minute, a new website is designed and launched, making the entire market highly saturated. So, we had to acquire only high-authority backlinks for our client’s site so that it could take a step forward towards the higher SERP rankings.
❌Due to a lack of trust and credibility, most of the leading webmasters were reluctant at first to link back to our client’s website. However, our strong industry network saved us this time as well, and we ended up acquiring backlinks from the most trusted online resources.
❌Educational magazines (online), publications, university review resources, blogs, and forums are often found to be super slow when it comes to responding. So, we could not promise a faster response from the editors/bloggers after outreach. However, our experts crafted some of the unmatched outreach emails that stood out among the crowd, and we got what we wanted.
❌The biggest challenge was to make the target audience trust our client’s website and education services at an initial stage. All we had were some user testimonials, reviews, and case studies to showcase their niche expertise.
However, our manual outreach approach, link-worthy content creation, internal linking pattern, habit of prioritizing quality over quantity, efforts to remove the toxic backlinks, and acquisition of 387 backlinks from high-authority resources helped us boost the site’s Domain Authority from 6 to 32 within only 6 months.
Key Link-Building Services Offered by Our Team
Our backlink acquisition strategy was tailored, focused, strategic, and comprehensive.
Instead of implementing the same old and clichéd link-building techniques, we analyzed the site’s backlink profile and developed strategies that could address the key concerns, such as poor authority score, toxic backlinks, low search engine visibility, etc.
Here are the services we offered them:
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Managed Link-Building
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Link Insertion
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High Authority Backlinks
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Country-Specific Links
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Personalized Blogger Outreach
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Guest Posting
Though we aimed to build 100 high-quality backlinks in the first 3 months, our data-driven and proven approach helped us secure 387 backlinks within just 6 months from the most reputable and trusted industry resources.
The Results Achieved by Our Link-Building Team
We promised our clients:
âś… Increased Domain Authority/Rating
âś… Enhanced online presence
âś… Increased organic traffic
âś… 100+ premium backlinks in 3 months
âś… Revenue growth
Our team achieved the results we promised!
Within just 6 months, the authority score of our client’s site reached 32, which was stuck at 6 in the last 3 years.
They not only saw a huge increase in their daily average organic traffic, authority score, and website revenues, but also found more than 300K brand-specific keywords ranking on Google, leading to an improved online site visibility, qualified traffic generation, and insane signups and queries.
What Made Our Link-Building Strategies Work for Them?
We knew exactly what we needed!
Starting from approaching the right industry leaders and drafting the perfect content, to implementing only proven strategies and focusing on acquiring only the high-authority backlinks, our team stepped on the right footsteps, only to achieve the results for our clients that they dreamt of.
Most importantly, we did not aim to build just backlinks!
We focused on improving our client’s relationship with the other industry leaders through personalized outreach, value proposition, and focusing on authority building.
Instead of experimenting, we applied our 6 years of experience in link-building and executed our proven expertise that secured a long-term SEO growth for our client’s website.