UK Clothing Bestseller's Traffic Grows By 1217% In Just 18 Months

The Backlink Strategies We Implemented

We had to start from ‘minus’ (not even zero) as the site’s traffic and SEO performance were severely hit by Google penalties due to low-quality backlink acquisition. So, our experts had to build trust with the search engine immediately and establish our client as a reliable seller.

And…

There was only one solution: link-building.

We started with our client’s & the competitors’ backlink profile analysis. We removed the low-quality backlinks coming from poor authority websites and developed a thorough insight into the potential market opportunities.

Our link-building specialists moved ahead with our strategic blogger outreach campaigns. Through managed link building, our dedicated link-building experts handled everything from pitching to the industry-reputed fashion & clothing website owners & bloggers to securing highly authoritative link-building opportunities.

We created unique guest post articles & published them on the top-ranking websites. Also, our link-building professionals selected the right anchor texts on other clothing websites, local & Google Business Profile directories, and several relevant resource pages, and inserted backlinks to our client’s website.

Last but not least, we targeted country-specific websites with .uk, .us, and .au domains for increased visibility of our client’s website in the UK, US, and Australia-specific SERPs. We reached out to the leading fashion influencers, lifestyle bloggers, and website owners personally for the best quality backlink acquisition.

What Makes Our Link-Building Services The Best for Fashion Websites?

At FastLinky, we focus on a monthly audit of the target websites so that we can be sure about the relevance and effectiveness of the backlinks acquired for our client. It is only because of this regular practice, we could identify the toxic backlinks to our client’s site that were responsible for the drop in its authority score and online visibility and secure link placement on authoritative websites.

With our 7+ years of experience, we identified the most suitable target websites much faster for guest posting and link insertion. Within just 18 months, we improved the site’s Domain Rating to 24 just by link-building.

Our extensive industry network connects us with 50,000+ niche-specific site owners. So, we reached out to the fashion influencers, lifestyle bloggers, and clothing websites and acquired 500 premium backlinks to our client’s site.

How Did We Win Over The Challenges?

As a budding commercial site, our client faced a lot of challenges in securing high-quality backlinks on relevant authoritative websites.

The biggest challenge to improve the site’s ranking on Google was the high competition in the niche of fashion & apparel. There are millions of retail websites selling unique clothing ranges, and winning over the other strong business rivals in the highly competitive clothing industry got really hard for our client because of the poor quality of backlinks.

To establish our client’s business as a brand on Google, we needed to reach out to a larger audience base in the United Kingdom, the United States, and Australia. Though the website offers a range of different clothing options, our target audience was primarily women belonging to a certain age group (around 14 to 35, to be specific).

Also, we had to focus on building trust & credibility in the minds of the audience by acquiring relevant backlinks from other relevant industry resources.

The Results We Delivered

Our link-building strategies were focused on boosting the authority score and Domain Rating of our client’s website. We worked on the backlink profile from scratch to address the key concern areas.

By analyzing the inbound links, removing them one by one, and securing premium backlinks on high-authority websites, we successfully improved the site’s online visibility, brand credibility, and niche authority.

With enhanced referral traffic and improved online presence, our client’s website is currently experiencing around a 70% increase in sales and ROIs.

What Made Our Link-Building Strategy Highly Effective?

We fixed our client’s backlink profile by targeting authoritative industry sources and building 500 high-quality backlinks in just 18 months.

Our country-specific link-building approach resulted in a massive online visibility of the website in specific countries, leading to unmatched brand exposure and awareness. Also, our manual influencer outreach resulted in successful backlink acquisition through niche edits and guest post placements.

With our strategic and customized link-building services, we ensured a long-term SEO success of our client’s website that is unbeatable.

Business Outcomes: Increased organic traffic, authority score, Google ranking, & increased brand awareness