What Is The Industry All About?
Cryptocurrencies & other Non-Fungible Tokens have been dominating the digital world of transactions for the past 5 years. These blockchain-based tokens are digital currencies that make transactions easier. These tokens represent unique pieces of digital art or media of high consumer value.
With rising dependence on digital transactions, platforms, & media, cryptocurrencies will be worth more in the future. So, the popularity of the web3 platforms will increase with each passing day as more & more buyers will invest in these digital currencies.
The Key Business Objectives
A well-established brand identity & increased brand reputation were the key business objectives of our client. To get more leads, they needed to reach out to a huge audience base and let them know why they exist. And for that, their site must rank higher on Google.
What Was The Most Difficult Part of The SEO Journey?
The biggest challenge was the high competition in the crypto industry. Losing a single day was equivalent to giving up on a top spot on the SERP. The time was short and building niche-authority for a fresh website was difficult.
We needed to reach out to the potential leads as soon as possible to boost the site’s ranking on Google. Making it visible online required some solid strategies & unique SEO marketing approach.
What Was The Best Solution?
There was no better way to build niche authority for our client’s site than link-building. Only the recommendations from the best industry-reputed websites could boost its SEO score leading to increased organic traffic and well-established brand credibility and trust.
So, What Was Our Backlink Strategy?
We tried out a blend of link-building strategies.
Depending on the business objectives & needs of our clients, we come up with unique link-building strategies.
In this case, we knew that guest posting & link insertion could help us manage the link building. We needed to acquire high-authority backlinks through targeted blogger outreach campaigns.
So, without wasting any time, we reached out to the leading website owners & bloggers who post content about cryptocurrencies, NFTs, blockchains, & other related topics.
When we asked them for guest post placement opportunities and link insertions, they readily agreed because they wanted to provide their audience with a comprehensive user experience. If they could find a resource to buy these digital currencies, it would save them much of the time spent otherwise in research work.
So, we created some high-quality guest post articles & published them on the top-ranking website, and added a few links to specific anchor texts.
Types of Backlinks
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Managed link building
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Link Insertion
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Blogger outreach
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High-authority backlinks
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Guest posting
How Did We Achieve The Best SEO Results For Our Client?
First of all, we knew the exact guest post platforms to target. Publishing our articles on a random site would not be of much value because we needed to target audiences who were genuinely looking for a platform where they could buy digital currencies.
So, we reached out to site owners who post content such as ‘the top 10 cryptocurrencies to invest in’ or ‘10 mistakes to avoid when purchasing digital currencies,’ etc. When the audiences found the relevant anchor texts in between the articles such as ‘click here to buy now’ or ‘click now to buy and sell cryptos’, they clicked on them which drove referral traffic to our client’s website.
Also, the guest post articles we wrote were informational because we wanted to educate them beforehand so that when they found the right platform, they felt confident enough to explore our client’s website.
By using a blend of brand-specific and niche-specific keywords, we made the site rank on no.1 position of the SERP.
The Results We Achieved
Our client’s site started ranking higher on Google which significantly improved its organic traffic. Due to better online visibility, more & more online visitors could find the site. It was true that initially, the site’s authority score was 0. But when the audience found that it was recommended by a top-ranking relevant website, they did not doubt its authenticity.
Within 1 year, we secured 275 backlinks for our client’s website which increased its organic search traffic by 155%. Within a few months, we noticed a significant improvement in the authority score of the site leading to better lead generation.
Business Outcomes
: Higher authority score, increased organic traffic, better Google ranking, enhanced brand exposure, established brand identity, improved niche credibility, new leads, & better ROIs.