How to Utilise Social Media Backlinks to Increase Traffic to Your Site?

Editor / October 1, 2024

Social media backlinks can significantly improve traffic inflow to your site. Intelligent and proper utilisation of social media is now a key objective of all online businesses. 

Search engines consider the link profile a key ranking metric. This makes building a strong and diverse link profile mandatory for all serious webmasters. Backlinks from social media platforms can provide your link profile with an outstanding leg-up in your SERP strategy. 

In this  Fastlinky article, I’ll discuss the surefire methods of increasing traffic to your site through the proper and intelligent utilisation of backlinks from social media platforms.

What are Social Media Backlinks?

Social media backlinks are any links from a social media platform to your site. These links can appear in posts, comments or profiles on various social media platforms like Facebook, X, YouTube, Instagram, Pinterest, Reddit etc. 

Importance of Social Media Backlinks

Backlinks from social media sites can help build brands and increase traffic in a number of direct and indirect ways. 

Impact on SEO

This is a grey area in the SEO narrative. Google doesn’t count backlinks from social media sites as a ranking metric. But it doesn’t mean the search engine completely does away with social media signals. 

Experts are almost unanimous in the verdict that though backlinks from social media may not affect SERP ranking with Google, others like Bing do consider them while ranking sites. Google also uses social signals as quality and user experience metrics.

So, the bottom line here is, that backlinks from social media sites to your pages certainly improve your SEO performance, even if they do it indirectly.

Impact on Brand Building

Social media backlinks are also important in building and establishing your brand. Sites rich in high-quality content, images and designs usually are referred back through their social media backlinks. 

These links help establish your authority, credibility and value which may directly increase your traffic and bump your SERP ranks. 

Increase Business

An established online brand usually attracts significant traffic and conversions. Thus Social media backlinks may expand your business horizon and increase your margin of profits. 

Traffic Through Content Distribution

Promoting your products or services online via various platforms is a key digital marketing strategy. You can leverage your online reputation to promote your business and social media is an important platform for this purpose. 

You can distribute the content of your site by connecting it to your social media accounts and backlinks from these sites will help this promotional strategy by increasing traffic to your sites.

Social Media Backlinks Best Practices

You see, social media backlinks can help build your brand, increase traffic to your site, give you a solid online reputation and may elevate your SERP ranking, albeit indirectly.

But you must know the rules of the game to play it. Here’s what you can do to get the most out of backlinks from social media sites. 

Ensure Updated Information

Periodically audit your social media accounts to ensure they are correctly linked to your site and all the information people will get is up-to-date and all links are working properly. 

This cautiousness will serve you in the long run as correct information and direction will create a sense of trust in the minds of your visitors and increase their user experience.

Create a Great Site

This is not a rule, this is a universal truth. Unless your site is something people love and want to return to, no SEO mumbo-jumbo will help you stand up in cyberspace. 

People will come to your site through social media backlinks, but they will leave as quickly as they can never to come back again if they find you are running a boring site with low-quality content, images and irrelevant information.

So review your competitors’ sites regularly and always try to do better than them in your content, site interface and images. 

The idea is to hook your visitors for good. Unless you take pains to present an outstanding site to them, you’ll pull a lot of grief later when you will be the only visitor to your site.

Do Keyword Research

Use keywords in your social media posts intelligently to maintain a similarity between them and your site’s content. Do some homework and find out relevant keywords in your chosen niche and use them correctly in all your content. 

This practice will make sure that the right people come to your site and find what they want by clicking on the backlinks from your social media accounts.

Be Aware of the Times 

Be always on the lookout for what’s new in your industry and niche. Be aware of the topical interests and leverage them to maximise your visibility and traffic. 

Swimming with the tide will open up new opportunities to improve your site’s user experience and your social media backlinks will get clicked on and on and on. 

Be Honest and Aboveboard

In your social media posts and bio, do not write anything that is not true or do not promise anything that your main site cannot provide your visitors with when they visit your pages through those social media backlinks.

Conclusion

Social media backlinks are important sub-plots in your SEO narrative. They direct interested parties to your site and increase your traffic and online reputation and authority. Thus they help you build a reputed brand online. 

By providing visitors correct, updated and relevant information on your site, you can extract maximum online mileage out of those links from social media sites. 

So, even if these links don’t improve your SERP ranking directly, indirectly they do it all right and then some. 

Frequently Asked Questions And Answers


What are social media backlinks?

Links to your site from social media platforms are called social media backlinks.

Do social media backlinks improve page ranking?

In the case of Google, they don’t. But indirectly they improve it by increasing traffic and your domain authority.

Are social media backlinks worthless?

No. Properly used, they build a brand, increase traffic and probably the conversion rate.

How to write social media content for backlinks?

Write clearly and precisely. Give so much information as to generate interest to make people visit your main site for more info. Neither tell too much, nor too little.

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