9 Simple Strategies on Link Building for Dentists

Editor / June 30, 2025

Industry

Around 3 dental websites are created every second, according to a report. This means your website stands against a billion competitors when it comes to online inquiries and appointment bookings.

Creating a dedicated service website is not enough to build brand awareness these days. You need to make sure that your patients find your website easily on the web. Since 91.6% of the global search volume comes only from Google, you need to ensure that your dental website dominates the SERPs.

One of the most effective ways to boost your site’s online visibility and niche authority is link-building. In this blog, we will discuss the top 9 strategies on link building for dentists that will deliver measurable SEO results for dental websites.

So, read on to know more about our ultimate link-building solution that will establish you as a thought leader in the dental care industry.

What is Dental Link-Building?

It refers to the strategic process of getting links back to your dental practice’s website from other relevant sources. These backlinks tell the search engine that your site is reliable, resulting in improved search engine rankings and lead generation.

According to a report, around 71 to 90 percent of patients search online for local dentists. Also, the majority of them go through online reviews before scheduling a dentist’s appointment. So, to increase the number of booking inquiries and scheduled appointments, you need to drive more organic traffic to your dental website.

Backlinks from relevant, authoritative resources significantly boost your site’s online presence. According to Backlinko’s recent findings, the top-ranking sites on the Google SERPs get around 28% of online clicks. The second and third-ranked websites get 15.8% and 11% of total clicks, respectively.

However, the 10th-ranked website on the SERPs gets only 2.4% of clicks, and the sites on the 2nd SERP barely get any clicks at all (only 0.63%, to be specific). So, to get more traffic to your site, you need to make your dental website rank on the 1st page of the SERPs, preferably at the top spot.

A strong backlink profile will help you build credibility and trust with your potential leads, leading to more scheduled appointments. When your site gets backlinks from reputable resources in your industry, it will get a massive web exposure and reach a larger audience, resulting in increased traffic conversion.

Why Is Link-Building Important for Dental SEO?

So far, you might have got a clear idea of how important link-building is.

In short, effective link-building is essential for you as a dentist, as it boosts your reputation as an expert dentist. Also, high-authority backlinks to your website highlight your specialized expertise and promote your success stories as a dental practitioner.

Let’s see how link-building enhances the SEO health of your dental website.

✅Improved Rankings on The Search Engine

A recent study by Ahrefs states that the top-ranking pages on Google experience a major growth of 5% to 14.5% per month in the number of backlinks received. So, it goes without saying that the more backlinks you manage to secure, the higher your dental website will rank on Google.

On average, the sites ranking in the top 3 positions on the SERPs have an average of 500+ do-follow backlinks. As you can see, the number of backlinks to your site is a crucial factor that determines the ranking position of your dental website on Google.

✅Enhanced Site Authority

Did you know?

Around 90% to 95% of online visitors go through site reviews before connecting with the team of service experts.

Similarly, when users search for ‘dentists near me’ on Google, they take the website’s authority score into account before scheduling an appointment.

Why?

Because the authority score of a website indicates its credibility. When a reputable industry website links back to your site, it signals the search engine that you are a legitimate dental practitioner.

Both Domain Authority and Domain Rating, developed by MOZ and Ahrefs, respectively, are considered important metrics that assess the niche authority and credibility of a website, determining its potential to rank on the search engine.

So, when your potential patients find that your site is linked to other credible and industry-relevant websites, they trust your dental expertise.

✅Improved Local SEO

In order to get more foot traffic at your dental clinic, you need to ensure that your dental website is visible on Google’s local search results. Optimizing your site for local SEO will improve its online presence, leading to a wider audience reach.

Backlinks from authority sources will improve your dental site’s search engine rankings within your locality. So, when your potential patients will search for ‘dentists near me’ on Google, it will feature your site at the top of the results page as the search engine prioritizes local clinics first for user benefit.

Optimizing your site for local SEO is more beneficial for you because more than 45% of the search engine volume to your site comes from local users. Backlinks from local directories and community forums help the search engine to understand that you practice in a specific geographic area.

So, the next time, when someone from your locality searches for ‘dental clinics near me’, Google will feature your site at the top if your site has a solid backlink profile.

Simple Strategies on Link Building for Dentists

✅Insane Referral Traffic & Search Inquiries

Strategic link building for dentists will increase your site’s organic traffic. It means you do not need to invest in paid advertising to promote your dental clinic.

According to some studies, certain websites experienced improved search engine rankings and increased referral traffic of around 110% to 652%, because of specific link-building campaigns.

Since organic traffic alone accounts for approximately 53% of the entire site traffic, it is worth building backlinks to your dental website. Also, ethical link-building helps you tap into the referral traffic to your site, which is around 13% of the total search traffic.

When authoritative websites in your industry link back to yours, it gets a huge referral traffic directly as the audience of the high-authority sites clicks on the link and lands on the home page.

Also, the search engine features your site at the top of the search results, leading to a massive organic and direct traffic (25% of the total site traffic). Due to this improved niche authority and online visibility, the visitors trust your site even more, leading to more inquiries and appointments.

✅Get A Solid Edge Over Your Competitors

It is one of the best advantages of link-building for your dental website.

A solid backlink profile of your website will help you outrank your competitors by establishing your site as an expert authority resource in your industry.

In simple words, without a link-building strategy, even the perfectly SEO optimized website of your competitor with great content will eventually lose its online visibility. However, if you actively build high-quality backlinks for your dental website, it will secure higher ranking spots on the SERPs.

To be precise, link-building helps your site secure the top ranking position on page 1 of Google. Also, the high-quality backlinks will successfully maintain your search engine rankings in the long run, earning you a significantly advantageous position in terms of search engine rankings.

How to Do Link-Building for Dentists: 9 Tested Strategies

Now that you know why dental SEO link-building is important, it is time to unwrap some of the best backlink acquisition techniques.

So, let’s get into it.

1. Google Business Profile/Local Directories

Getting your dentist profile listed in Google My Business or the local online dentist directories will improve your site’s online visibility. The listing on these directories helps your potential patients find out about your expertise as a dental practitioner.

When you optimize your Google Business Profile with accurate information and a link to your site, it will result in improved local SEO for your site, driving huge organic traffic to it.

Here are the steps to follow to register your GBP account:

Create your Google Business Profile account

Follow the complete verification process

Fill in the details with accurate data (Name, Address, Phone Number)

Draft an eye-catching business description mentioning your expertise and practice areas

Select relevant categories that describe you well

Select your practicing hours

List down all the dental care services you offer, including the fees you charge

Add a link to your dental website to guide visitors directly to your home page

Add links to all your social media profiles for increased awareness and credibility

Now, get your dentist profile listed in the local directories as well, following a similar process.

However, to get the best results, you need to engage more with your site visitors and address their concerns.

Also, you can respond to your patients’ queries in the Q&A sections of your profile to build a trustworthy relationship.

2 tips for effective link-building:

Analyze your GBP data regularly and maintain accuracy

Monitor your GBP performance and track the views, clicks, and site visits

So, when someone finds your Google Business Profile and clicks on the link to your site, you get a valuable backlink. Also, it will make your site rank higher in the local Google Maps as well.

2. Partnership with Local Medical Professionals

Collaborating with the local medical professionals and healthcare providers will help you boost awareness about your dental practices. The best way to connect with medical experts is to join community events, webinars, or popular social media platforms.

So, how do you build backlinks this way?

Search for popular healthcare practitioners or surgeons on the internet
You can also join local healthcare centres, hospitals, and clinics
Connect with them personally and build rapport by sharing valuable thoughts and opinions
Offer real value to them by contributing articles to their sites or offering discounts to their patients
Collaborate with the experts through content creation and sponsoring local events
Politely ask them to link back to your site in exchange for your contribution

This strategy is not only good for link-building but also beneficial for relationship-building. A strong industry relationship establishes you as a trusted dental practitioner and attracts more patients to your clinic.

3. Linkable Asset Creation/Guest posting

High-quality guest post articles attract natural backlinks from authoritative websites. When you post useful information on your site or post content on other reputable niche resources that add real value to the patients, it earns your site high-quality backlinks.

Simply make sure that the content you create is shareable and linkworthy so that the industry leaders link back to your site.

Here are the characteristics that make a content linkworthy:

Informative
Unique
Genuine
Targeted
Visually appealing

Now, let’s get into the detailed process of link-building:

Start by identifying your target audience

Analyze their preferences, key areas of interest, & requirements

Have a look at the competitors’ sites & get an idea of the trending topics to address

Brainstorm unique content ideas

Select a particular topic (you can also refer to the ‘People Also Ask’ section)

Research well & collect valuable information on that particular topic

Draft high-quality content & add reports, case studies, charts, and tables into it

Either post it on your site or reach out to the other site owners for guest posting

Once you post your article on your site or other authoritative websites, share the link on social media platforms.

If you have already joined community forums or dentist associations, take part in group discussions and Q&A sessions. This will help you showcase your dental expertise and connect with the top medical practitioners and healthcare experts.

If your content is genuinely helpful for the common people, other healthcare practitioners would love to link back to your content, earning valuable backlinks to your site.

Now, comes the question!

What types of content are considered shareable?

Here are a few examples to consider:

Guides
Tutorials
Data analysis
Orginal reports
Self-developed tools
Infographics
Charts, tables, graphs
Case studies
Testimonials
Reviews
Checklists
Templates
Experts’ comments

Creating linkable assets and promoting them on the right platforms will help you reach a larger audience base. This will result in a huge referral traffic to your site and increased search engine rankings.

The increased online visibility of your dental website will establish you as a reliable practitioner in your industry. This will help you grow your industry network and secure long-term link-building opportunities.

4. Social Media & Community Engagement

When it comes to backlink building, there is no better way than growing an industry network.

The stronger it is, the better your chances of acquiring backlinks are. However, for that, you need to put in real efforts and connect with the other dental practitioners, healthcare experts, and professional medical advisors.

Joining social media platforms such as Facebook, Instagram, Reddit, etc., and participating in online communities or group discussions is an easier way to connect with other health professionals.

Here are the steps to follow:

Search for the right community platform where the members actively take part in thought sharing and communication.
Take part in Q&A sessions and draft compelling answers to relevant questions. Include oral hygiene tips, case studies, your patients’ responses, things you learnt during your practices, a few behind-the-scenes glimpses, common dental issues your patients face, etc.
Add a link back to your website or your dentist profile listed in the local directory.

However, engage with your potential patients by responding to their comments. Also, join relevant group discussions, community interactions, and Q&A sessions consistently.

Remember, responding to people’s queries promptly and posting regular content on relevant topics helps you build trust with your leads and showcase your dental expertise. This enhanced user engagement will get your site premium backlinks from authority websites.

5. Sponsor Charity Events

Did you ever wonder why industry leaders often sponsor charity or awareness events?

It is because this helps them establish a good brand reputation, build a positive brand image, and connect with the target audience easily. This is the best way to highlight their industry expertise and generate more qualified leads by showcasing their services or products.

A similar approach can earn you the attention of not only the potential patients but also the reputable site owners.

By building trust with your leads and providing real value to them, you can boost awareness about your dental practices, leading to increased possibilities for a strong industry relationship and backlink acquisition.

So, how to sponsor an event?

Arrange for free dental checkups or educational workshops to raise awareness among local people about dental health. Such events generally attract attention from journalists and industry influencers, leading to highly valuable PR backlink acquisition. Also, offer discounts to increase foot traffic to your dental clinic and

Share moments from the events on social media platforms and grab the attention of your target audience. This promotes credibility of your dental practices and audience reach, leading to increased opportunities for backlink acquisition.

This link-building strategy becomes more effective with a collaborative approach. Connect with local businesses or healthcare experts, and share valuable ideas on each other’s websites and social media platforms. Arrange for local events together to ensure enhanced audience engagement.

6.Leverage HARO Platforms

Answering journalists’ or reporters’ queries on a relevant topic is a smart link-building strategy.

Simply find the right platform where journalists post frequent queries on industry-specific topics. Most often, they look for informative answers to their queries that could address the questions of the common people.

Wondering how to secure backlinks this way?

Let us explain.

Start by joining popular HARO platforms such as Qwoted, SourceBottle, etc.

Create your own account and complete your profile with updated information

Set up the query preferences so that you receive queries specific to your niche

Have an eye on the notifications to avoid missed opportunities

Once you find a query, respond immediately by drafting high-quality content

Include proven data, infographics, reports, case studies, charts, tables, diagrams, etc., to make your answer logical and accurate

Now, if your answer is reliable and linkworthy, you will get a positive response from the journalists. They will reach out to you if your answer is selected and add a link back to your comment, earning you a valuable HARO backlink.

However, if you do not get any response within a week or so, you might follow up with a personalized message highlighting your dental expertise and the insightful information that you added in your response.

The key to success with this link-building strategy is to act fast and prepare a specific and precise pitch to address the relevant query. Also, try to answer the ‘wh’ questions first to make your answer more informative.

7. Get Authoritative EDU Backlinks

Now, this strategy is a game changer for sure, if implemented the right way.

The concept is simple!

When you create informative content related to dental health, practices, oral hygiene, etc., academic students or budding dentists also refer to your blogs, articles, and how-to guides. This can get your site high-authority backlinks from the top-ranking websites that post educational content.

Here is how to do it:

Focus on creating highly engaging and informative educational content on oral health, hygiene, and dental procedures etc.

Now, instead of targeting dental industry publications or health and wellness blogs, reach out to education websites (.edu domains) with oral health and hygiene content & get your content published to get high-authority backlinks to your dental website.

You can also look for broken links on authoritative dental resources and negotiate with the site owners to place a link back to your site as a better replacement. However, be polite while discussing your point and highlight the user value that your content will provide.

You can also participate in dental programs organized by colleges and universities to spread awareness about your dental expertise. Some other strategies to grow a strong network with the education institutions include assisting students in drafting research papers or articles, offering student scholarships, and exploring guest speaking opportunities etc.

By adding value to the students in some way or the other, you get the attention from reputable lecturers, professors, dentists, and medical practitioners.

So, if your content is informative, genuine, and insightful, this strategy will help you get premium backlinks for your website from leading educational resources.

8. Encourage Patients to Leave Reviews/Testimonials

Getting backlinks by implementing this link-building strategy will help you earn the trust and reliability of your potential patients.

How?

Ask your patients to leave feedback or a review for your practice on review sites across the internet, along with a link back to your dental website. Sharing positive feedback on Google, Facebook, and other social media platforms will significantly improve your reputation as an expert dental practitioner and also earn you backlinks to your site from real people.

Here are 2 tips for the best results:

Express your gratitude for the positive feedback submitted by your patients
Interact with your potential leads by answering their queries in the review section

This will result in improved awareness of your dental expertise and practices, resulting in increased possibilities of backlink acquisition.

9. Join Podcasts, Webinars, & Local Healthcare Associations

Participating in this platform, sharing your views as an expert dental practitioner, and focusing on strategic partnerships with other health professionals, medical experts, and advisors will result in an increased awareness of your dental expertise. This enhanced online presence will improve the search engine rankings of your dental website, securing premium link-building opportunities.

Here are some tips to follow:

Join podcasts as a guest and share valuable information about dental health care, oral hygiene practices, etc.

You can also sponsor a podcast and invite other dental experts for a targeted exposure of your expertise.

Attend or host webinars to build awareness among common people about oral hygiene and provide valuable insights to future dental students.

Local dental associations offer valuable resources to grow your industry network.

Establishing your authority as a dentist and growing your own dental community by connecting with other health practitioners will help you build trust with your potential patients and expand your reach. The strong industry network will assist you further in securing high-quality backlinks on real, authoritative, and relevant resources.

What Are The Major Red Flags in Link Building for Dentists?

When it comes to link-building, it is always better to adopt ethical backlink acquisition practices. White-hat or ethical link-building might take some time, but it will save your site from getting affected by severe Google penalties, resulting in the deindexing of your dental website.

Below are some of the things to avoid while building backlinks:

Backlinks from Spammy Sources

Backlinks from resources with poor authority sources, irrelevant content, low search engine rankings, and toxic backlinks will severely damage your site’s SEO performance, resulting in search engine penalties and a rapid decline in organic traffic and online visibility.

Purchasing Links from Link Firms/PBNs

Link farms and Private Blog Networks (PBNs) often link back to less authoritative and irrelevant resources just to grow their network. They exist solely to provide backlinks to websites. However, acquiring backlinks from these resources appears unethical, misleading, and manipulative to the search engine, leading to a major drop in the search engine rankings of your website.

Linking Only Your Homepage to Target Sites

If you want to improve the search engine rankings of your website, acquiring backlinks for your home page only is not enough. Instead, try linking all of your webpages to the target resources for diversification and increasing the potential for referral traffic. Securing backlinks for all the webpages you built for your website seems natural to the search engine, resulting in improved search engine rankings for your dental website.

Quality Link-Building for A Robust Backlink Profile

There are millions of ways to build backlinks for your dental website. However, only you can gauge the effectiveness of an individual link-building strategy because every strategy and its outcome are different.

As link-building is crucial to boost your site’s search engine rankings, start by connecting with industry professionals and improving your dental website as a whole. Apart from trying out the aforementioned strategies, pay special attention to the technical aspects of your website. Excellent graphics, visually appealing structure, faster page loading, and user-friendly features will result in increased lead generation and client retention.

So, what are you still waiting for?

Start to build backlinks for your website today!

Frequently Asked Questions

Q1. Can a dentist boost search engine rankings for a dental website?

Ans: Yes!

As a dentist, you can make your dental website secure, even the highest spot on the Search Engine Result Pages, if you swear by the right marketing approach. Getting your dentist profile listed in the local directories and the details of your dental clinic in the Google Business Profile will significantly boost awareness about your dental practice.

However, one of the best ways to reach your potential patients faster is through link-building. Securing backlinks to your website on relevant and authoritative resources results in improved niche authority, increased online presence of your website, and a huge referral traffic.

Getting your dental website recommended by the industry-leading healthcare sites, blogs, and medical resources boosts its search engine rankings, resulting in increased trust and credibility with the search engine and potential leads.

Q2. What works better for improved dental practice awareness, link-building, or Google Ads?

Ans: That’s a tough choice, we bet!

However, the outcome you are looking forward to might result in the right decision.

Google Ads works best when you want to get the attention of your potential patients much faster. Paid ads, along with promotional offers, result in a quick boost to the online visibility, leading to increased exposure of your dental website.

However, the cost of running Google ads is significantly high. Moreover, the worst part is that the moment you stop paying for your ads, the online visibility of your site will decrease. In short, investing in Google Ads might give you instant SEO benefits, but it will not provide you with lasting SEO results.

On the other hand, link-building is a time-consuming process, but it ensures sustainable growth for your dental website. When other reputable industry resources link back to your site, the search engine considers it informative, credible, and valuable for the users. So, it makes your site rank higher and reach the right audience base.

The best part of link-building is that once you secure the backlinks for your site on authoritative resources, they will keep on driving referral traffic to your site until you remove them. To be precise, even after 1 year, your dental website will continue to hold the high rankings on the SERPs if you focus on quality link-building.

So, both Google ads and link-building work well when it comes to boosting your site’s search engine rankings. However, make sure that you consider your ad campaign budget and the results before making a decision.

Q3. What is considered the best inbound link for a dental website?

Ans: The best inbound link for a dental website must come from a highly authoritative resource with informative, reliable, relevant, and valuable information. Try to target local business directories, healthcare blogs, dental care websites, educational sites, medical publications, healthcare communities on social media platforms, and online dental association resources. Look for guest posting or collaborative opportunities on these platforms to secure premium backlinks for your dental website.

Q4. Is it possible to get backlinks for my website from other dental care experts?

Ans: Definitely!

In fact, networking with other medical professionals and dentists is one of the best strategies to attract relevant backlinks to your site from authority resources. Try to offer value to them by fixing broken links on their site or leveraging content collaboration opportunities, and build trust & a strong industry relationship with them.

Guest post a few high-quality and insightful articles, blogs, and how-to guides on their websites and host or participate in local dental care events to draw the attention of the local people as well as the industry leaders, resulting in premium backlink acquisition.

Q5. Can I purchase inbound links for my dental website?

Ans: Purchasing backlinks for your website is against the search engine guidelines and might result in penalties. Especially, backlinks from low-authority sources with irrelevant content do more harm than good to your website, resulting in poor search engine rankings and online visibility.

However, you can purchase backlinks for your dental website from an agency that offers white-label link-building services, such as FastLinky. At our agency, we provide you with detailed white-label reports mentioning all the strategies we implemented for securing backlinks and the results we achieved for your website.

This report gives you full authority over the high-quality backlinks we secured for your website, leading to significantly higher Google rankings, without the risk of search engine penalties or Google indexing.

Q6. What is the easiest link-building technique for dentists?

Ans: One of the first things you can do to build backlinks for your website is to get your website listed in the online local directories. Also, update your Google Business Profile and try to build a strong network with other healthcare professionals and dental experts.

Some of the easiest strategies to grow your industry network include guest posting, fixing broken backlinks, participating in webinars, and podcasts etc. Try to offer value to the other health practitioners’ websites, and join online communities or social media forums to provide the common people with valuable insights into dental care and hygiene.

Connecting with your potential patients personally and drawing the attention of the industry leaders and experts will boost your niche authority and awareness about your dental practices, earning you high-authority backlinks for your website.