How Ecommerce SEO Agency Increases Organic Traffic?

Editor / September 18, 2024

So you want to know about an ecommerce SEO agency, right? You’ve come to the right place. 

All right, suppose you want to buy something. You immediately do online research, select a company from the results returned to you by the search engine and make your purchase from it. 

Tell me, what influenced your decision to select this particular company to buy the product from? 

The answer is, an efficient SEO agency that the company you select has hired to increase its online business.  

Read on to find out more about it in this Fastlinky blog. On this platform, we also have a detailed discussion on the top 10 SEO agencies that make your search more faster.

The Rapid Growth of Ecommerce

Another key factor in the importance of ranking high in the SERP is the outstanding growth of ecommerce in recent years. Let’s take a look at it now. 

  • The market potential for ecommerce is projected to reach 4,117 billion USD in 2024.
  • The total number of buyers in the ecommerce market is projected to reach a whopping 3.6 billion by 2029.
  • An estimated 43 per cent of online buyers are organic traffic from Google search alone.

So now you understand why ecommerce companies are ready to give their eyeteeth to increase the organic traffic to their respective sites. 

Importance of Ecommerce SEO Agency

But how will you increase this organic traffic to your site? The most simple and cost-effective method to do it is to hire an efficient ecommerce SEO agency.

What is an Ecommerce SEO Agency?

Simply put, an ecommerce SEO agency is a company that optimizes your page’s content for search engines so they rank high in the SERP and increase the organic traffic volume to your site.

You must remember one thing, if you have money to burn, you can set up a separate SEO team at your own company, instead of paying an outside agency for SEO. But this is a far more costlier way of doing it than hiring an outside company to do the job for you.

How Ecommerce SEO Agency Increases Organic Traffic? 

The researching and using of keywords

An ecommerce SEO agency usually employs content writers and SEO experts. Suppose you are a company that sells body sprays online. 

Your SEO agency people will first find relevant keywords that people are using while searching for body sprays online. 

They use different keyword research tools to ferret out keywords for a particular product query. 

Then they will write forceful content to highlight the attractive specs of the body spray you sell. 

Finally, they will optimize the content so it ranks higher in the SERP.

To optimize a page for the search engine, experts of your selected ecommerce SEO agency will have to employ a few SEO techniques. We’ll deal with them now. 

On-Page SEO

On-page SEO is a set of techniques used internally on a webpage to optimize it both for search engines and the searcher. 

Google is strongly focused on increasing user experience and hence it delivers SERPs that contain information most relevant to the searcher. 

To align a webpage to this Google standpoint, SEO experts employ several on-page SEO best practices. Some of them are–

  • Use content that is fresh and useful to the searchers
  • Strategically place relevant keywords
  • Use title tags rich in relevant keywords
  • Incorporating click-worthy meta-description
  • Use images that are optimized
  • Including external and internal links
  • use keyword-rich and optimized URLs.

These practices help Google to index the pages and deliver them to relevant queries quickly.

Off-Page SEO

An efficient ecommerce SEO agency uses this technique without making any changes in the content or structure of the web pages they are optimizing.

They do it by social media marketing, link building, and guest posting

Technical SEO

This is a crucial SEO practice. Here, the SEO experts improve the structure of a site so search engines can easily understand and index its content and deliver it to the searchers. Technical SEO also involves making the site fast so the searchers can quickly view it on their mobile devices.

Technical SEO can make or break the success of a site with search engines. First, it promotes the site to the search engines to rank high in the SERP; secondly, by making the site fast-loading, they increase user experience as a slow site may annoy the searchers away.

Performance Monitoring

Another crucial technique that an efficient ecommerce SEO agency utilizes is to continuously monitor the performance of the pages it has optimized and make necessary changes for further optimization. 

Close monitoring of the pages, especially registering the organic traffic metrics, helps the SEO agency understand how the searchers and search engines are reacting to the pages. 

Positive reactions help understand what has gone right and include similar elements in future, and negative reactions help to understand what has gone wrong and either rectify it or exclude it from future SEO endeavours. 

How to Find an Efficient Ecommerce SEO Agency?

So, you now know why ecommerce companies have to accept SEO investment. They want more business and efficient SEO agencies can give it to them.

Now the question is, how to find an efficient ecommerce SEO agency? You must not forget, like everything online, this sector is also packed with fraudsters, worthless SEO agencies, cheats and no-gooders. 

Here are a few tips that should help you to pinpoint a really capable agency for your SEO needs.  

First, do extensive research on SEO agencies. Compare their user experience and rankings found from a third-party source. 

Secondly, ask around among your acquaintances about such agencies. You’ll be surprised how people love to rattle off their good or bad experiences. Listen and learn from them.

Next, decide your budget and find out if the agency rates are aligned with your budget. There are lots of SEO experts who will cost the earth and later turn out to be a mare’s-nest.

Finally, select an ecommerce SEO agency that has experience and a reputation for producing consistent results in your type of business.

Conclusion

That’s it. An efficient ecommerce SEO agency can remove a lot of your headaches and do a lot of dreaded brainstorming for you while you can concentrate on your next foreign trip along with your family. 

Select an agency with a proven track record of strong SEO expertise in your line of business, pay them handsomely and watch how your business grows exponentially. 

As I’ve told you, by 2029, a massive boom in the ecommerce market is projected. Take full advantage of it.

Best of luck. 

FAQs

Q. What is SEO?

A. This is a technique to help a business website rank high in the SERP.

Q. What is organic traffic?

A. Organic traffic to a site means the total number of visitors to that site who have found it through an unpaid advertising source like a search engine.

Q. Is an ecommerce SEO agency any good?

A. Many of them are and a lot many are not. You’ll have to find the efficient ones through intelligent online and offline research.

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