What Are Editorial Backlinks? And Their Impact on SEO

Editor / September 26, 2024

Editorial backlinks reign supreme in the world of backlinks. They are the most coveted and sought-after backlinks for webmasters primarily because they come spontaneously and naturally as reactions to your good work from other sites.

Many types of backlinks are important in SEO, but one single editorial link from a credible source easily outweighs 10 other backlinks.

In this Fastlinky article, let’s get to know about these special backlinks, their impact on SEO and best practices to get them for better SEO performance.

What Are Editorial Backlinks?

Editorial backlinks are a special type of links that other domains use to connect their pages to your page. This is a special vote of confidence in favour of your domain authority from other webpage owners. 

Importance of Editorial Backlinks

Among all backlinks in the SEO narrative, editorial backlinks enjoy a special status as they come without you asking for them. It usually comes from reputed news and other informative sites that mostly impart information for educational purposes.

Naturally, search engines treat such links with special care as they are a true indicator of the relevance and value of your content. As a result, they help a site get a high rank with search engines. 

For this, getting some editorial backlinks for their sites is a prime objective of all webpage owners.

Benefits of Editorial Backlinks

Editorial backlinks have several benefits to their credit. Here we’ll touch on them quickly.

Improved SERP Ranking

Webmasters give out editorial backlinks out of respect to pages they think are valuable to readers. You don’t have to ask for them. That’s why these links are counted as an elite endorsement of your credibility and usefulness. 

Naturally, search engines take these types of backlinks seriously and consider pages that get them as top-notch. As a result, these links considerably improve the SERP ranking for sites that get them.

Increased Authority and Credibility

Since editorial backlinks come from reputed sites, pages that get them are automatically considered as authoritative and credible, because no reputed site will refer to a low-grade page. Thus these links help enhance a website’s credibility and authority over the niche it represents.

Enhanced Organic Traffic

Pages that get many such backlinks, as we’ve seen, often rank high on the SERPs. This high SERP rank usually bumps organic traffic to those pages.

Improved Link Profile

Search engines take a site’s link profile as a ranking metric. However, too many links of the same type may work against a SERP-friendly link profile as search engines may smell a rat and treat the abnormal presence of links as a link scheme.

A freely given editorial backlink from a reputed and authoritative site can significantly counter this weakness and give a site a strong balance in its link profile. 

Easier Brand Building

Website owners know pretty well how difficult it is to build an online brand through a proper SEO strategy. Building a brand with solid credibility is one of the primary objectives of all SEO exercises. 

Editorial backlinks, due to their elite nature, make it easier for a site to rise up in this difficult and highly competitive cyber landscape.

Broader Connections and Stronger Relationships

These top-drawer backlinks usually come from top players in the game. Getting them will open up to you an excellent opportunity to enhance your contact list and make relationships with people who matter. 

How to Get Editorial Backlinks?

Now we’ll see what you can do to get some quality editorial backlinks and strengthen your online presence. These links are counted as the most important ones among all other types of links. But they don’t come easily. 

Build Strong Assets

If you already have a site packed with valuable excellent content, you’re job is already half done. Remember, editorial backlinks come out of a spontaneous appreciation of a site’s outstanding assets and user experience potential. 

People who give these links are intelligent, knowledgeable people who jealously guard their reputations. They will hardly refer to a site with low authority and indifferent content. That is the reason why search engines take these links as a key ranking metric.

So, build a solid asset, if you haven’t already. This is the primary requirement. Without this, all other efforts to get good editorial backlinks will be exercises in futility. 

If a knowledgeable clever webmaster finds your site worth referring to his readers, only then will he link his pages to yours. 

Rank High in SERPs

There is this serious problem with getting quality backlinks. People can give you editorial backlinks only when they come across your site and its content. For that, your site will have to have a relatively high rank in SERPs. 

So be patient and put increased efforts to give your site as high a rank as possible. This, coupled with your outstanding assets and steady public relations initiatives, will pave the way for some high-grade editorial backlinks to come your way.

Use Evergreen Content

Evergreen content is information whose relevance lasts for a long time. Unlike time-sensitive content, evergreen content attracts more attention and appreciation from the online community due to its long validity. 

For example, content on upcoming US elections is time-sensitive. They will lose much of their relevance once the elections are over. 

But content informing readers about the subtle nuances of the entire presidential election process in the US is evergreen content.

Introduce such evergreen content in your pages as much as possible to get editorial backlinks from serious people.

Data and Statistics

Researchers and journalists on science and technology beats are always referring to sites containing relevant data and statistics to support their papers and stories. 

If your site contains high-quality data and statistics relevant to its topic, it will give reference to your pages through editorial backlinks.

Analyse Your Competitors’ Sites

Let’s forget about the level playing field for a while. There has never been any goddamn level playing field anywhere in this world. You will have to be the master of the game and a ruthless go-getter to acquire editorial backlinks

So take the closest look at your competitors’ sites and find out who is giving them backlinks. 

Then create better content than theirs’ and reach out to those backlink-givers and gently ask them to link to your pages when they need to refer to their readers’ relevant additional information. 

If you don’t do it to your competitors, rest assured they will do it to you. This is a dog-eat-dog world, my friend. 

Blow Your Own Trumpet

And do it to blow some eardrums away. First, build outstanding content–content that is much better than your competitors’. 

Then get as high an SERP rank for your site as possible through strategic SEO implementation. 

Then blow your own trumpet as loudly as you can. 

Trust me, no one will do it for you. Never mind what will happen to your pages 2000 years after your death, let’s get them some good editorial backlinks right here right now. 

Tell everyone how good your site is (it will, unfortunately, have to be better than others). Chances are you’ll get some good backlinks. 

They won’t be pure editorial backlinks as you’ll ask for them, but who cares so long the search engines are happy with you?

Conclusion

To sum up, you need some good editorial backlinks to help your site and brand stand out among the welter of sites and brands. You need high-quality content, clever public relations and strong connections to get those links.

You are here to make your mark and rank high in SERPs. Your content is great. So your pages must get noticed and backlinked. Period.

Systematic analysis of your competitors’ sites will help you compare your content with theirs and plug the loopholes through which your backlinks are leaking out. 

Remember, all other SEO efforts will go down the drain if your assets aren’t good. 

Happy hunting!

Frequently Asked Questions And Answers

What is an editorial backlink?

An editorial backlink is a link to your site from other domains as an appreciation of your site’s high quality.

Why are editorial backlinks important?

Because industry experts give them spontaneously so their readers can benefit from your content and for that they help your site get high SERP ranking.

How can I get editorial backlinks?

By creating outstanding assets and telling everyone about them through PR and effective SEO strategy.

Are editorial backlinks nofollow links?

Sometimes they are, but it will serve your purpose of building an online brand all the same.

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